2009 Lotus Elise Purist Edition, W/ Supercharger 220 Hp White On Black on 2040-cars

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Tesla Model S Easter egg turns car into submarine

When thinking about Elon Musk, the first thing that comes to mind may not be his sense of humor. However, the Tesla boss is embedding a pretty funny Easter egg in the company's cars that references a part of his own collection. Musk famously purchased the Lotus Esprit submarine from the James Bond film The Spy Who Loved Me for about $967,000 in 2013. At one point, he even intended to install a Tesla powertrain and make it fully transformable. From anyone else that plan would sound like pure fantasy, but Musk has the money and the means to make it happen, if he wants. Now, every Tesla Model S driver gets to share in just a little of that very cool ownership experience. A person on YouTube filmed how to access the Easter egg, and it's extremely easy. Just hold down the T on the infotainment screen for a few seconds, enter the appropriate code 007 and check the suspension settings page. Instead of seeing a Model S, Bond's submersible Esprit now appears. As another cool touch, users can set the vehicle's depth in leagues, and the options max out at 20,000. This is almost certainly a subtle reference to the classic story 20,000 Leagues Under the Sea. Maybe someday Musk can get the Lotus' conversion complete, and we can see it working for real. Until then, this a neat way to show the unique car off. Related Video:

Lotus Eletre configurator welcomes virtual tire kickers

The Lotus Eletre configurator is ready to be toyed with. There aren't that many customization options to play with, but the total experience is quite fun. The exterior palette consists of seven colors. The odd bit is that, try what browser we may, we couldn't get the names of those seven colors to appear anywhere. The menu looks like black, green, red, yellow, and three shades of silver, but clicking the latter three reveals what looks like a metallic silver, a flat gray, and a rose-tinted-something. Same with the interior, which comes in green, black, white, or beige. All but black result in a two-tone cabin. Things are much easier when it comes to wheels. The floral petal rims either come in all black or black with polished accents, the center caps are either Lotus yellow or black, and the calipers are either yellow, red, green, black, or charcoal.  For those of you unsure about the Eletre's looks, the well stocked Animations, Beautyshots, and Environments sections could get you on board with the styling — it did for us; a red Eletre under a cosmopolitan setting spoke to us in a way the yellow debut model did not. A couple of notes, though. Choose your colors in one of the Environments; the ambient lighting in the Beautyshots changes the vehicle lighting like in real life, turning the bright yellow calipers into a dusty gray in one instance, for example. The animations that show off features like the aero shutters in the grille and the active rear spoiler need a couple of clicks to perform. And again, just like in real life, the Eletre only does what you tell it; if you leave the hatch up in the Boot animation then click the Spoiler or Front Left Door, the boot stays up. Click to a city environment with the driver's door and hatch open and you'll be crystal clear as to what the Eletre looks at the end of a shopping run, a feature we've never seen in a configurator before. You have your mission and your cautions, now go play. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2017 Lotus Evora 400 Review | Autoblog

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...