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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Lotus-based Radford Type 62-2 shows its retro-styled interior

England-based Radford introduced the Type 62-2, a limited-edition coupe with a heritage-laced design, earlier in 2021. But it didn't show us the interior. Now, Radford finally revealed what the car looks like inside, and it's a blend of retro styling cues and modern tech that enthusiasts will love. At first glance, the Type 62-2's cockpit looks like it's from a different era. The driver faces a meaty three-spoke steering wheel, the shift linkage is exposed, and there is a pair of Bremont instruments (one is a clock, the other is a stopwatch) positioned on the passenger-side of the dashboard. We could be describing a 1970s rally car. However, a closer inspection reveals features buyers expect from a car in 2021. Look behind the steering wheel (whose spokes are made with carbon fiber) and you'll spot a digital instrument cluster with a layout that can be configured by each buyer. You could, in theory, ask for the tachometer to be front and center, for example. Screens positioned on either side of the dashboard display the footage from the cameras that replace the exterior mirrors, and a phone dock that doubles as a wireless charger is hidden behind the build plate located on the center stack. Users can set their phone there to access navigation and music apps.  Radford Type 62-2 John Player Special View 5 Photos Buyers will have three basic trim levels to choose from: Classic, Gold Leaf, and John Player Special. Each one will receive a specific look inspired by liveries that Lotus race cars have used in the past, though buyers will be invited to configure their car exactly how they want it. What won't change is the engine: it's a supercharged, 3.5-liter V6 that found its way into the Type 62-2 from Toyota via the Lotus Emira. Bolted to either a six-speed manual transmission or a seven-speed dual-clutch automatic, it develops about 430 horsepower in the Classic model, around 500 in the Gold Leaf, and approximately 600 in the John Player Special thanks in part to a specific supercharger. Radford will build 62 units of the Type 62-2, and production is scheduled to start before the end of 2021. Deliveries will begin in early 2022. Pricing information hasn't been announced, but don't expect this rare British coupe built largely by hand to come with a bargain price. Check out the Autoblog Podcast #686 where we talk Porsche and Lotus: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lotus hops into Extreme E with Jenson Button ahead of first race weekend

The Extreme E racing series is filling out with a host of interesting names, and Lotus is the latest manufacturer to join the fray. Lotus is hopping in as technical partner to the Jenson Button Extreme E team, making it quite the British powerhouse. A single photo of the rally vehicle is above with a simple JBXE and Lotus livery. Seeing Lotus hop into electric racing makes sense given that it will be pushing the Evija hypercar out the door soon. The company says it will be leveraging the experience it gained in development of that car to help it succeed on the motorsports side. “We are on the cusp of an exciting new era of electrified motorsport, and weÂ’re delighted to support the JBXE team as Technical Partner,” says Matt Windle, managing director of Lotus Cars. “The complex technicalities of EV racing present a fascinating challenge, and using our learnings from more than a decade of electrifying sports cars – most recently with the Lotus Evija hypercar – we can bring valuable knowledge to the team.” Jenson Button is acting as both the team owner and driver of the car in the Extreme E series. Other notable car companies hopping into the series include GMC (a Hummer partnership), Fisker, Hispano Suiza and Cupra. Other racing outfits are also hopping on without the support of major car manufacturers. The field has just nine teams right now, but the slow trickle continues with promising entries. This latest development with Lotus and Jenson Button is just another feather in the seriesÂ’ cap. "Lotus is a great British brand that is inextricably linked to motorsport, so we are delighted to welcome Lotus Engineering to JBXE,” Button says. “Extreme E is a unique and exciting formula, full of 'world firsts' and challenges, and to announce that a brand such as Lotus Engineering is coming on this journey with us is a proud moment for myself and the team. We are very excited about our new technical partnership and canÂ’t wait to show what we can do in the first race this weekend.” That first race — termed the “Desert X Prix” — will take place in Saudi Arabia this weekend. ItÂ’s airing on Fox Sports in the U.S. The second race is nearly two months after this upcoming one and will take place in Senegal.