2008 Lotus Elise Sc – Rare And Immaculate 60th Anniversary Edition on 2040-cars

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Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Next Lotus Elise to draw from its roots

Recently-appointed Lotus CEO Jean-Marc Gales told Autocar that work on the new Lotus Elise, which is coming in 2020, is already underway, and thanks to growing sales, the automaker is set to make a profit for the first time in 20 years. Gales also dropped some details about the new sports cars' design philosophy and underpinnings. According to the report, the new Elise will utilize the same aluminum chassis technology found in the original Elise and won't bear any resemblance to the 2010 Elise concept. Instead, the upcoming vehicle will uphold its roots with a lightweight design that emphasizes driver involvement at an affordable price. The new Elise is rumored to weigh in at roughly 1,984 pounds, almost 384 pounds more than the original Elise. In order to meet US crash ratings, the Elise will most likely be wider, but have the same length as the current model. Power will probably come from a Toyota unit producing between 134 horsepower and 245 horsepower. The Elise is expected to come to the US where it will be offered with a manual and automatic transmission, which will both come from Toyota as well. Gales claims Lotus has more orders now than in any year in the last 10 years, with the US being one of the automaker's most important markets. Related Video:

Lotus pulled 55 pounds out of the Exige and added power to create this Sport 380

The hard-core Lotus just got harder. Or maybe corier? Anyway, the Lotus Exige Sport 380 is the most extreme iteration of the Elise and Exige yet. It hits 60 mph in 3.5 seconds, has even more downforce than the Sport 350, and weighs a full 55 pounds less than that car if you opt for the lightweight exhaust. With a curb weight of 2,425 pounds, that weight reduction means something. Mass was pulled out of a variety of places on the car, including the front splitter, front "hood" insert, wing, and diffuser surround, all of which are rendered in carbon fiber and save a cumulative six pounds. Swapping the rear glass to polycarbonate reduces weight by two pounds, a lithium-ion battery in place of the standard one removes 23, the carbon racing shell seats cut 13, and lighter wheels and brake discs lower the total by 22. Lotus even messed with the lights on the back, going from four big ones to two and making do with smaller fog and reverse lights, saving just over half a pound. That optional titanium exhaust saves an additional 22 pounds. And it's not like the Sport 350 was a porker. As the name suggests, there's more power coming from the supercharged and heavily massaged 3.5-liter Toyota V6. The Sport 380 makes 375 horsepower and 302 pound-feet of torque, up from 345 and 295 in the Sport 350. The 380 accelerates to 60 mph in 3.5 seconds (down from 3.7) regardless of which transmission you choose, but we highly recommend the six-speed manual over the auto, if only for its fantastic and beautiful exposed linkage. Tweaks to the aero package keep drag in check while increasing downforce by about 60 percent over the Sport 350, for a total of 309 pounds at top speed. Which, if you're curious, is 178 mph for the manual, 170 for the auto. So another vote for the three-pedal version. We'll have to remain curious, though, because sadly the current Exige is still not available in the US in any form, nor will it be. But Lotus is working on a new one that should arrive in a couple years to join the rejuvenated Evora lineup – the fantastic Evora 400 and upcoming, fantasticker Evora Sport 410. Related Video: Featured Gallery 2017 Lotus Exige Sport 380 View 14 Photos Image Credit: Lotus Lotus Convertible Coupe Lightweight Vehicles Performance