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Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Question of the Day: What's the greatest British car ever?

The British automotive industry has produced everything from high-production econo-commuters to staggeringly luxurious oligarch-wagons, along the way winning plenty of races and building plenty of beautiful machines. The original Mini led directly to the past half-century of transverse-engine, front-wheel-drive cars built everywhere, the MGB put the sporty little convertible into everyone's reach, and the Morris Oxford became the most beloved motor vehicle in India. So many to choose from, but we want you to pick one. What will it be? Related Video:

Banned Lotus 88 F1 car explained by Colin Chapman's son

Racing teams are always looking for ways to gain speed through creative interpretations of the rule book, but speed-obsessed engineers were a little too clever with the twin-chassis design for the Lotus 88 Formula One car. Colin Chapman's son, Clive, gave Goodwood the racer's fascinating story and why the organizers banned it. Lotus' innovation with the 88 was a novel twin-chassis layout. The outer chassis supported the aerodynamic elements and the body, and the inner one held the driver, engine, and transmission. The separate pieces allowed the car to meet the rules in the pits, but the outer chassis would create a seal with the track at speed to preserve the ground effect downforce. The organizers decided this ingenious solution went contrary to the rules against side skirts, and they banned the 88. However, this Lotus was important for a second reason. The inner chassis was F1's first carbon fiber monocoque. The lightweight material is common in racing and performance cars today, but it was a cutting-edge innovation for 1981. Get the full story from Clive Chapman in this clip. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.