2007 Lotus Elise - Immaculate Condition! on 2040-cars

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New Lotus owners ditch ambitious five-year plan

This didn't take long. The new overlords at Lotus have reportedly scrapped the company's five-year plan. DRB-Hicom ditched the turnaround strategy, penned by ousted CEO Danny Bahar, because it believes the market viewed the plan as overly ambitious.
The new product plan will slim the number of new model lines from five to three, and Lotus will likely slash the number planned consultants in favor of relying more heavily on in-house talent. According to The Star, the move should help expedite product development and save cash at the same time.
Even so, nothing is written in stone as of yet. DRB-Hicom says the new plan will take up to a year to finalize. The company has dumped around $242 million into Lotus so far this year, and the struggling automaker may require another $121 million by 2013. Lotus all but stopped production earlier this year during a loan freeze, but the lights came back on in April. The company now produces around 44 vehicles per week.

Lotus next F1 team to collapse?

With the big post-season game of musical chairs finally over, the FIA recently released the final entry list for the 2015 Formula One World Championship. And while most of it is exactly as we've reported along the way (with Sebastian Vettel switching to Ferrari and Fernando Alonso moving to McLaren), the list does have a couple of small surprises. Reigning champ Lewis Hamilton, for example, has opted to race under his own Number 44 instead of the Number 1 to which he is entitled, but it's the asterisks that are raising some eyebrows. Both the Caterham and Marussia teams (the latter listed as Manor Grand Prix Racing Ltd, the name of the racing outfit that technically owns the entry slot) are listed as "subject to confirmation," and while Caterham (unlike the liquidating Marussia team) is still fighting to recover in time for next season, its tentative listing comes as no big surprise. What is a surprise, however, is the inclusion of the Lotus F1 Team with the same caveat, prompting speculation that the Enstone-based outfit might not make the grid next year. Those schooled in F1 history will know that the Lotus team of today shares little in common with the British sports car manufacturer and engineering consultancy of the same name, or with the historic F1 team that previously raced under that banner. It started out as Toleman (the team with which Ayrton Senna got his start) before being bought out by Benetton (where Michael Schumacher won his first two World Champion titles). It was then taken over by Renault (where Alonso won his two titles) before Genii Capital took over and fostered a relationship with Lotus that allowed it to use the name. In a final breaking of ties with Renault, the team is switching to Mercedes power for next season. The Enstone team has struggled recently, however. From the title-winning operation it once was, Lotus dropped down to eighth place in the 2014 Championship, failing to land on the podium (let alone win a race) even once this season, suffering a dozen DNFs out of nineteen grands prix. Without factory backing, the team has struggled financially as well, and without an injection of funds, it could drop off the entry list altogether.

Lotus Exige S tears the roof off

Some things just don't make sense. But then we're not sure they really have to. Imagine Porsche took the Cayman, which is essentially the coupe version of the Boxster, and turned it into a convertible. Wouldn't make much sense, would it? Well that's essentially what Lotus did with the creation of the Exige S Roadster.
The Exige, you see, was already the fixed-roof version of the Elise. So what was the point in turning it back into a roadster? That's what our friends at XCar tried to ascertain in the video below. We could tell you what conclusion they arrived at, but that would spoil all the fun. So we'll just let you enjoy the seven-minute clip and see for yourself. Just remember: it doesn't have to make sense. It just has to be a Lotus.