2007 Lotus Elise on 2040-cars

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Lotus introduces Exclusive customization program

Lotus doesn't sell much beyond the Evora 400 in the US, but the announcement of a new personalization program won't be limited to just that model. The Lotus Exclusive program will be applicable to every model that Lotus makes, including the Elise and Exige in all their many iterations, the new 3-Eleven, and the Evora – which remains, for the time being, the only model currently certified for use on American roads. The company will even apply its new range of customization options to pre-owned models. Hethel is currently rolling out the Lotus Exclusive program in Europe, but plans to expand its availability later this year. Buyers will be able to pick from an expanded range of exterior colors – or have a custom hue mixed up specially – in matte, gloss, metallic, or pearlescent finishes. Custom graphics can be applied to the roof and mirror caps, and various exterior components (from spoilers to add-on decals) can be ordered in one of four colors, as can the three available styles of racing stripes. The interior will be available to order with five colors of leather and four colors of stitching thread to give the cockpit a unique touch. Of course Lotus isn't the first manufacturer to offer such a personalization service, which is fast becoming standard fare among exotic and luxury automakers – particularly in Europe. In the UK alone you'll find McLaren Special Operations, Q by Aston Martin, Rolls-Royce Bespoke, and Bentley's Mulliner division. Other examples include Ferrari Tailor Made, Lamborghini Ad Personam, and Porsche Exclusive. Dodge even offers the "1 of 1" program for the Viper GTC. At the very pinnacle of the exotic supercar market, however, manufacturers like Bugatti, Pagani, and Koenigsegg build every one of their supercars to order, according to the customer's specifications, so personalization comes part and parcel with the bragging rights. Related Video: X MAKE YOUR MARK WITH LOTUS EXCLUSIVE - Tailor made Lotus cars to individual customer requirements - Created by the Lotus Design team & available for both new and pre-owned cars - Exciting interior and exterior options, from subtle details to extensive personalisation Letting Lotus owners set the tone, the new personalisation service Lotus Exclusive offers sports car fans a unique ownership proposition.

Lotus CEO Jean-Marc Gales abruptly quits

Jean-Marc Gales is out as CEO at sports car maker Lotus after nearly four years and a track record of turning the company from years of financial losses to a small profit. He'll be replaced by Feng Qingfeng, vice president and chief technical officer of China's Geely Auto Group, who joined the company's board after Geely acquired a majority ownership stake a year ago. Gales will continue as chief strategic advisor to Lotus Chairman Daniel Donghui Li. "Jean-Marc has stabilized and turned Lotus to profitability for the first time in the iconic brand's history, with new industry-leading products and unique business models since joining the company in 2014," Daniel, who is also Lotus' chief financial officer, said in a statement. "Lotus is poised for the next phase of growth under Feng Qingfeng's leadership, where its expertise in lightweight materials and sports car engineering will form part of the wider expansion of Geely's automotive portfolio." Gales told Autocar he was leaving for "personal reasons" and said it was "time to move on." He will head up JD Classics, a British dealer and restorer of classic cars. Gales praised his successor, saying Feng could "unlock the synergies" between Geely stablemates Lotus, Volvo, Polestar and Chinese brand Lynk & Co. Lotus under Gales had been working on updating its aging portfolio of cars — the Elise, the Exige and the Evora — with plans to first update the Elise by 2020. Earlier this year came word that Gales had green-lighted two new sports cars, to be announced later this year and produced in 2020, and an SUV about the size of the Porsche Macan and possibly based on Volvo's SPA platform, which underpins the XC60 and XC90. Lotus under Gales saw sales increase 10 percent in 2017 to about 1,600 sports cars. Related Video:

2020 Lotus Elise Classic Heritage Editions celebrate past race car liveries

For 2020, the Lotus Elise is getting a very limited edition. The Elise Classic Heritage Edition is a version that can be had in one of four liveries that reference past Lotus race cars. While the paint schemes are fitting tributes, the redundancy of having "Classic" and "Heritage" in the same name seem antithetical to Colin Chapman's philosophy of "simplify and add lightness." Name aside, the color schemes look good. Naturally, one of them is the famous black and gold of the John Player Special Lotus race cars. Others are less familiar, but still significant. Two of them highlight cars driven by famous racers. The blue, red and silver combo references the 1980 Lotus Type 81 driven by Mario Andretti, Nigel Mansell and Elio de Angelis. The red, white and gold version is for the 1968 Type 49B driven by Graham Hill. As for the blue and white car, it celebrates the first Lotus F1 car to win pole position and the race, the 1960 Type 18. The flashy paint is matched with equally flashy interiors. The upper door panels and other trim pieces are painted in coordinated colors, and the seat centers are finished in matching fabric. The one exception is the blue and white model that gets red seats. While the car is based on the 217-horsepower Elise 220, it gets features that are normally extra-cost on that car, including air conditioning, cruise control, a radio, carpeting and floor mats, two-piece brake rotors and forged wheels. Available as options are a hardtop, lithium-ion battery and titanium exhaust. All of these extra features, plus the colors and exclusivity help make the extra GBP6,350-pound upcharge worthwhile, which makes the car cost GBP46,250, or just over $57,000 at current exchange rates. Speaking of exclusivity, only 100 of these cars will be sold internationally. Lotus notes that the split between the different colors will be dependent on demand, so certain liveries could be rarer than others. Don't expect any of them to be offered in the U.S., though, since the Elise isn't available here at all. Related Video: