2006 Lotus Elise | Clean Title| 74k Miles | on 2040-cars

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Lotus to move immediately forward with new variants rather than new models

It took 1.5 years, but a DRB-Hicom managing director told Malaysia's Business Times that the company has "cleaned up" the situation at Lotus from its finances to its marketing and image. The clean-up job we're most interested in, the product portfolio, will be demonstrated by financial investment in a three-year program of "variants based on existing products - variants with improved technology, improved performance."
You'll notice mention of the word "variants" three times but no mention of the phrase "new models." We knew that with the death of the five-new-model turnaround plan dreamed up by ex-Lotus CEO Dany Bahar DRB-Hicom said there'd only be three distinct lines - which is the current number - but during Lotus' trouble-plagued 2012 it sold just 80 cars all year, and for a tense spell it really wasn't clear if DRB-Hicom would commit to even keeping Lotus alive, much less investing in it.
It's not clear how much is being put into in the three-year program of offshoot models like the 345-horsepower Exige S Roadster (pictured), but it might be fair to say this is where Lotus' revival really begins, and does so with baby steps. Autocar reports that DRB-Hicom has already put 100 million pounds into the English carmaker, and as its issues were worked through Lotus has sold almost as many cars in the first five months of this year as it did all of last. That has not only convinced the Malaysian minders to throw more money its way, but the UK's business secretary has also approved a 10-million-pound investment into Lotus through the Regional Growth Facility program.

Lotus is building 60 extra light, extra aerodynamic Exige Cup 380s

Lotus is never done adding lightness and once again turned its attention to the Exige. Like so many other special Lotuses, this one, called the Exige Cup 380, makes the same 375 horsepower from its supercharged 3.5-liter V6. However, the weight savings is a significant 117 pounds compared with the 2,447-pound Exige Sport 380. This savings comes from the inclusion of many carbon-fiber parts including a one-piece rear hatch, side intakes, hood, front splitter, side sills, and seats, among others. Lotus also removed the gas struts for the hatch to save 2.2 pounds. And if that's not enough, you can save another 2.2 pounds by choosing the optional HVAC and air vent surrounds, and 22 pounds with an optional exhaust system. The Exige Cup 380 also produces significantly more downforce than the Sport, 43-percent more to be exact. That results in maximum downforce of about 441 pounds at the Cup 380's top speed of 175 mph. The car achieves this thanks to a revised front bumper and splitter, vents above the front wheels, more vents behind the rear wheels, and a new rear wing. Even the windshield wiper rests in a vertical position to aid aerodynamics. The Cup 380 doesn't just benefit from better aerodynamics and less weight. The rear tires are wider than the Sport 380 at 285 mm. The Cup 380 also has two-way adjustable shocks and adjustable front and rear anti-roll bars. Even the stability control can be adjusted to the driver's needs. The car is stopped by four-piston brake calipers at all four corners, and a standard steel roll bar protects the driver. If owners wish, they can also add an FIA-certified full roll cage. Lotus will only build 60 of these Exiges, and they're only available in Europe. They're not cheap either. In the UK, buyers will spend GBP83,000 in the UK and ˆ109,900 in Europe. That means this Exige would cost between $106,000 and $118,000, at current exchange rates. Related Video:

James Bond Lotus submarine sells in London for $966,560

With the $966,560 sale ($863,000 plus a 12-percent buyer's premium) of the white 1977 Lotus Esprit S1 submarine used in the 1977 James Bond film The Spy Who Loved Me, we now know "the Roger Moore discount."
Recall that Sean Connery's silver 1964 Goldfinger Aston Martin DB5 was sold by RM Auctions in London in 2010 for $4.6 million. Three years later, the same auction company in the same city has sold the aforementioned Lotus for just under $1 million.
An unscientific poll of those in the room showed that people preferred Sean Connery's Bond to Roger Moore's by a rate of four to one. And thus it translated into the bidding for their respective cars. No word on the identity of the buyer or his plans for what is, in fact, a working submarine.