2005 Lotus Elise Ready For Summer on 2040-cars

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Lotus admits its fancy London shop is a waste of money

Piccadilly in London is one of the most expensive shopping streets in the world. And right by where they filmed that awesome scene from American Werewolf in London, Lotus has a showroom. I wandered in last week. Handmade suit, posh watch, smart shoes. But the lack of interest from the sales staff made me think I was wearing a Kimi "Leave me alone I know what I'm doing" T-shirt. To the cognoscenti it's a bit confused. There is no separation between the Lotus F1 team and Lotus cars. Even though a friend at Lotus F1 once told me that the team has a closer relationship with Microsoft than it does with Lotus Cars. What makes this especially strange is that the F1 stuff is front and centre: overpriced caps, T-shirts, and team gear, with the cars playing second fiddle. Yet this is a store paid for by Cars. You have to wonder what the shop is going to sell next year when the Enstone F1 team drops the Lotus name to become Renault. But that is nothing to the wondering you start to do when you speak to the staff. On a previous visit I'd asked about the relationship between Lotus F1 and Lotus Cars, and the sales staff insisted that they were one and the same. A short time after that I spoke to Lotus CEO Jean-Marc Gales at an event where he'd been the guest speaker. He told me that moves were underway to fix the problem and that they would soon have staff in the shop that knew about the cars. So last week's return visit was depressing. In the back there is an Exige and an Elise. I asked the difference and the girl suggested that we look it up on the internet. She took a business card, I made my excuses and left. Daft really I might not have bought a car but I was seriously tempted by the GBP20 carbon fibre pen. My local dealer, Hexagon, called and mailed, but what was really telling, and bloody impressive, was the call from Hethel. I vented my disappointment with the Piccadilly store, and the Lotus man explained. And impressed. Normally you'd get some dreadful company line about how the shop wasn't for people like me, that it was all deliberate to avoid scaring people off and welcome new blood to the brand. But instead he was honest. He told me that the shop was a folly. That it was one of Dany Bahar's many expensive ideas. He signed a ten-year lease on the shop at a million pounds a year and they can't afford to run it. They did train up some good people but, as you can't pay people rural Norfolk salaries and expect them to work in Piccadilly, they left.

Lotus bankruptcy case dismissed in UK

Times have not been easy for Lotus lately, so when its name came up on a list of companies scheduled for a liquidation court, it seemed like the end could be near for the fabled British builder of lightweight sports cars. As it turns out, Lotus was on the Companies Court Winding Up list in the UK due to a contractual dispute with a supplier, and the High Court has since dismissed the case.
According to Autocar, Lotus and the supplier actually resolved their issue earlier in the year, but the process couldn't be stopped until seen by a judge. The report says that the case was initiated when Group Lotus failed to pay some of its debts, which is probably a fair indication that Lotus is far from out of the weeds in regards to its financial difficulties.

Lotus Advanced Performance offers hints about special projects

Four months ago, Lotus teased the creation of an Advanced Performance division. The legendary sports car maker divulged that the department would build "ultra-exclusive and unique vehicles" outside of the firm's regular-production lineup, developing Lotus race cars, manage Lotus motorsports programs, work on customer commissions and create customer experiences from Hethel production tours and track days to global driving academies and "money can't buy" opportunities. In further comments to Autocar and Auto Express, the head of Lotus Advanced Performance (LAP), Simon Lane, gave clues about what's coming. Lane suggested a number of creations, but the part we're most excited about is "while wider Lotus Group moves towards full-on electrification, LAP is 'reserving the right to still play with combustion engines.'" These ICE powerplants could be slated for coming restomod projects based on plans and technical drawings for Lotus products in the 1960s and 1970s that were never produced. Lane said his 15-person team is "well advanced" on work on what he calls "scratch build" vehicles that will hearken to vintage wares but be "easier to drive and maybe [have] a better power-to-weight ratio and better brakes." We love our electric cars here at Autoblog, but the idea of lightweight revivals recalling Lotus' best years with classic lines, small-displacement engines and maybe even manual transmissions would be glorious. These won't be continuation cars, but all-new products with production runs said to be smaller than anyone would expect.    It's possible we could see something this year, 2022 being the 50th anniversary of Emerson Fittipaldi and Lotus winning the 1972 Formula 1 Driver's and Constructor's Championships in the Lotus-Ford 72D. That might explain the teaser image from February, if not the colors of the car in the teaser. Know what other momentous Lotus moment occurred in 1972? The Esprit concept debuted at the Turin Motor Show. Lane, who comes from service in Aston Martin's Q division, calls LAP "the most all-encompassing special operations department" among automakers. That means there will be work done on the electric side, too, potential services being electric drivetrain conversions of traditional Lotus cars, and creating new bodywork for the new range of battery-electric cars.