2005 Lotus Elise Hrm Supercharged Edition 34k Miles on 2040-cars

Auto blog

Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Jay Leno checks out Ronin RS 211, a Lotus Elise transformed

You know a vehicle is going to be something special when you need a pair of goggles to drive it, and this highly customized Lotus lives up to that promise. The owner refers to his one-off as the Ronin RS 211, but underneath that barely there body are a few parts left from a 2005 Lotus Elise. Owner Frank Profera totaled his Elise when a Porsche rear-ended it, but he wasn't willing to give the sports car up. With a canvas to build from, Profera took inspiration from the Lotus 2-Eleven and Can-Am cars, and the Ronin resulted. Not content with just a svelte body, the powertrain received just as thorough an upgrade as the looks. The engine still displaces 1.8 liters but features improved internals. The piece de resistance, though, is the custom turbocharger setup that runs on a mix of pump gas and alcohol to put out a claimed 680 horsepower, which sounds great screaming through the California canyons. "Ronin" is a Japanese word for a master-less samurai, and with its featherlight weight, just a vestigial windshield and gobs of power, the RS 211 is a fantastic automotive symbol for the type of sword such a warrior might carry. Watch as Jay takes an extra long drive on the latest episode of Jay Leno's Garage.

Lotus announces Exige V6 Cup racer

The Lotus Exige is once of the most focused race cars that you can purchase on the market today, but for those individuals who desire to track the mid-engined racer, Lotus has released its latest no-frills, all-go racecar: the Exige V6 Cup.
The Exige Cup features a supercharged 3.5-liter V6 making 346 horsepower, enabling the 2,380-pound race car to get from zero to 62 mph in just 3.8 seconds. Power is put to the road with the help of Lotus Dynamic Performance Management, which allows for Touring, Sport and Race settings for the engine.
The Exige V6 Cup also features revised aerodynamics in the front fascia and rear diffuser, and it rides on a fully adjustable suspension that reaches the road with special wheels wrapped in Pirelli P-Zero Trofeo tires.