2005 Lotus Elise on 2040-cars

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Lotus Elise Cup 260 celebrates the automaker's 70th anniversary

Lotus rides the special edition train nearly as often as Jeep. When you only sell a few models, you need to make the most of what you have. Today, Lotus announced a new very-limited-edition variant, the Elise Cup 260. Just 30 examples will be built and, based on pricing, it doesn't look like it will be coming to America. Hey, the cars are likely all spoken for already. The Elise Cup 260 builds on the Cup 250 and takes influence from the Lotus Evora GT430 and Exige Cup 380. Lotus says this car is even lighter than the already pint-sized Cup 250. Downforce is the name of the game with the Cup 260. The car makes 397 pounds of downforce at 151 mph (44 percent better than the Cup 250), helping the car maneuver around a circuit with copious amounts of traction. The key components here are louvered front fenders, a carbon fiber front splitter and a carbon fiber rear wing that wouldn't look out of place on an FIA-spec GT car. All of the lightweight performance options from the Cup 250 are standard equipment on the Cup 260. The sill covers, roll hoop cover, front access panel and engine cover are all made of carbon fiber. It also uses a polycarbonate backlight glass to save more weight. The Cup 260 has two-piece rotors and two-way adjustable Nitron dampers at all four corners. Strangely, the Elise uses AP Racing calipers up front and a set of Brembo clamps out back. The Elise Cup 260 is powered by a supercharged 1.8-liter inline four making 250 horsepower and 188 pound feet of torque. In the right hands, the Lotus will hit 60 mph in just 3.8 seconds. Top speed is listed as 151 mph. Lotus' Hethel track is the true benchmark of any car to wear the green and yellow badge. On it, the Cup 260 is 2.5 seconds faster than the Cup 250. The exterior has been done up in gold and features a couple of wreaths meant to commemorate the 70th anniversary of Lotus' first car. The car comes standard with Alcantara upholstery, but if it were our money we'd spring for either the yellow or red Tartan trim pack. As befitting any Lotus, weight savings was first and foremost. Things like air conditioning, carpeting and sound deadening material are all optional extras. Pricing has only been announced for Europe, but the UK base price converts to roughly $77,800. Not cheap, but few if any cars provide the pure, unadulterated driving experience of a Lotus. Related Video:

New models, new markets: Lotus plans major expansion in the 2020s

Lotus was so quiet during the 2010s that some enthusiasts wonder if it still exists. It's alive, it's healthier than it's ever been in recent memory, and it's orchestrating a major expansion that will put it back in the spotlight. Its renaissance starts with the Evija, an electric hypercar packing a 2,000-horsepower punch that Matt Windle, the company's engineering boss, called a trailblazer. Future models will all be influenced by this limited-edition coupe. Beyond that, the company is taking steps to overhaul its entire business, from the design language that characterizes its cars to the restaurant its employees eat at — seriously. Even the cafeteria is getting a makeover. "We're building the brand, building the product range, building the dealer network, and building facilities. There's a huge investment program going on," Windle told Autoblog. "We need to shoot the arrow far enough ahead so that we don't get stuck in the day-to-day problems and instead keep an eye on what we need to do long-term," he added. The company's to-do list is long, and rebuilding a brand is difficult, but Lotus believes it can pull it off. The executive team is betting on an array of new products to reach customers in markets Lotus has little or no presence in; the United States comes to mind. The ultimate goal is to increase the brand's annual volume. Windle understandably couldn't shed light on the product plan, but unverified rumors point to a born-again Esprit powered by a 500-horsepower hybrid powertrain made up of a mid-mounted, Toyota-sourced V6 and electric components provided by sister company Volvo. Another one of the company's future models is an SUV —its first — allegedly built on Volvo bones and aimed at the Porsche Macan. We hear a new Elise is coming, too. The engineer explained his team doesn't feel the least bit constrained by the decades-long heritage Lotus is built on, and it's ready to embrace new technologies as it moves forward. "Electrification has given us the ability to look at things differently," he explained, while clarifying the company's core values (aerodynamics, ride, handling, and lightweight construction) won't be overlooked as it expands. "We will stay true to them," he pledged. "Light is right," the phrase famously coined by Lotus founder Colin Chapman, will live on, then. China-based Geely purchased a majority stake in Lotus in 2017 and it's helping turn it around.

Race Recap: 2013 German Grand Prix is old beginnings, new endings [spoilers]

Just like at Silverstone last weekend, the German Formula One Grand Prix started with Lewis Hamilton putting his Mercedes-AMG Petronas on pole. The only thing missing at the pointy end of the grid was his teammate Nico Rosberg, who lined up beside him in England but back in 11th in Germany because of a team error in qualifying. So instead it was Vettel in the first Infiniti Red Bull in second, his teammate Mark Webber in third, the Lotus duo of Kimi Räikkönen and Romain Grosjean.
Again, just like at Silverstone - and Canada - Daniel Ricciardo used his magic beans to impress with the Toro Rosso, lining up in sixth, followed by Felipe Massa in the first Ferrari, Fernando Alonso in the second. Jenson Button in the McLaren, Nico Hülkenberg finished up the top ten.
When the lights went green, it didn't take long for the race to become a black-and-blue affair...