2005 Lotus Elise on 2040-cars

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Lotus says it's hiring 200 new engineers in effort to expand

Lotus is making moves to rise back up in the automotive world. A report from The Telegraph says the British company will hire 200 new engineers. This batch of hiring comes from the pockets of new Chinese owner Geely. The plans also include the opening of a new engineering center in the U.K. away from its longtime home in Norfolk. Lotus CEO, Phip Popham said this about the new moves. "Lotus has been in survival mode for many years. We're taking on people here and also in the Midlands. We need to tap into the industrial resource outside Norfolk to help our growth," Popham said. These new hires are all part of a multi-billion dollar investment into Lotus from Geely to try and turn the company around. Ultimately, Lotus wants to triple its current production all the way up to 5,000 cars per year. One of the initiatives from this investment is an all-electric hypercar we saw teased not too long ago. Popham also spoke of making cars with a slightly different focus than the Lotus we know of today. "A car not just for the weekend, but one you can live with," Popham says. Ideas of a Lotus SUV or grand tourer have bounced around in the recent past, and those still appear to be in the company's plans. The British brand plans on tapping Geely for many items it doesn't already have, according to the report. These include modern items like digital display screens and parts required for electrification of its vehicles. A new platform meant to house these "livable" Lotus cars is said to be in the works.

Lotus plans detuned Evora sans supercharger for US market

We may never see a new version of the Elise or Exige in the United States, but the legendary British marque has been steadily rolling out new versions of the Evora 2+2 sports car. According to Automotive News, the automaker based in Hethel is planning a detuned version of the Evora to help it get in line with US emissions regulations. "Over a five-year period in the U.S. we have to show a 3 percent per year reduction in carbon dioxide emissions," Lotus CEO Jean-Marc Gales told AN. "One option is remove the supercharger." Gales apparently feels that's a better option than downsizing to a 2.0-liter turbo four, which would require more reconfiguration than simply removing the supercharger. The former Peugeot chief cites the example of another British sports car manufacturer in McLaren, which detuned the 3.8-liter twin-turbo V8 from the 650S to slot into the 570S. In any event, the base Evora wouldn't be the only new version of the model we're expecting to see. The company recently rolled out the revised Evora 400, and revealed the even sharper Evora Sport 410 (pictured above) at the Geneva Motor Show last month. Lotus also has an Evora roadster in the works that's similarly targeted at the North American market. Following the base model, we wouldn't be surprised to see even more variants to follow. Related Video:

Lotus bows out of Paris Motor Show

The plan put forth by former Lotus CEO Dany Bahar was to explode the British brand into the high-dollar sports car segment and directly challenge its marquee names. The first explosion came with the surprise introduction of five concepts at the 2010 Paris Motor Show. What has continued to surprise, though, is that the explosions haven't stopped: parent company Proton has had troubles leading to a reworking of its Formula One involvement, its IndyCar effort has had a rough ride, Proton's sale to Malaysian conglomerate DRB Hicom led to a production stoppage, and while the company was reassured that it wouldn't be sold, Bahar was shown the door - along with four of those Paris concepts, as far as we can tell. Yet the company is still making highly regarded cars and going racing.
So it shouldn't be all that surprising that, according to a report in Car and Driver, Lotus won't be attending this year's Paris Motor Show at all. Lotus didn't have much to show off at the Geneva Motor Show or the New York Show as all development was halted for two months, and the new corporate owner and new CEO installed by that owner are still working through the details of its niche English property. We will hope this is nothing more than a step in the reorganization, and look forward to seeing the Hethel firm again in Los Angeles or Detroit.