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Lotus responds to rumors of demise, promises 2016 MY Evora

It's not been a great week for Lotus. Seven days ago, the UK-based automaker laid off a quarter of its workforce, terminating "up to 325 jobs." And then, just a few days ago, it was reported that the company would be ending US sales of its well-received Evora due to the expiration of an airbag exemption. The Evora is the only vehicle Lotus sells in the US, meaning its end effectively removes the brand from the market.
That was apparently a bridge too far, though, as the company has issued defiant statement, claiming it'll be back, in both the US and Canada, for model year 2016, with an air-bag compliant Evora.
"I know that this will be welcome news to our thousands of owners and fans in North America, but the reality is that there was never any intention to leave. The North American market is vitally important for us and we intend to expand our dealer network and grow our sales volumes in the future," Jean-Marc Gales, CEO of Group Lotus said in a statement. "I would like to thank our fantastic Lotus following for their support over the years and remind them that we are working on many exciting products for the future. We will continue to explore our core values on how to make a sports car better by making it faster, lighter and maintain the pure driving experience."

Lotus opens the 2013 Formula One season with the launch of the E21 [w/video]

Lotus has broken the seal on the 2013 Formula One season, launching the E21 car at its factory in Enstone. With the regulations this year quite similar to those of last year, there are no dramatic changes in form compared to the E20. After some teams lobbied to be able to cover the stepped nose with a "vanity panel," Lotus retained the configuration, the team's technical director saying that the panel would add more weight and didn't make sense to put on the car unless it also added performance.
Beyond that, the E21 is said to be an comprehensive advance in its details - the suspension gets a new layout, the Coanda exhaust and the passive double DRS system are evolutions from last year, the front wing is "a continuation of concepts" from 2009.
After securing fourth in the Constructor's Championship last year, this is the chassis that drivers Kimi Räikkönen and Romain Grosjean will use to try and move the team up a place, which would mean beating one of the big three teams over the course of the season. The quietly and impressively consistent Räikkönen managed third in the Driver's Championship, and we're sure he wouldn't mind a move up in the standings, either.

Watch the Lotus 3-Eleven run down Porsches and destroy the Nurburgring

The Lotus 3-Eleven is the automaker's most powerful production machine to date. Roughly a year ago, Lotus set out to show just how capable the 3-Eleven is by sending the open-top track-focused machine to the Nurburgring. Lotus claims the car set a blistering time of 7:06 around the track. Now in a belated celebration, automaker released two new, short clips of the vehicle sprinting around the Green Hell. There's no questioning just how capable the 3-Eleven is. In both videos, which are shot from the driver's seat, the track car chases down various Porsches at an impressive rate. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. While there's some controversy over how Lotus set the time, the 3-Eleven's claimed Nurburgring pace is quicker than a Nissan GT-R Nismo and is just four seconds slower than a Lamborghini Aventador LP750-4 SV. Earlier this year, Germany's Sport Auto magazine took the 3-Eleven to the Hockenheimring where the track car managed to set a new record, besting the likes of the Porsche 918 Spyder. With a claimed dry weight of just 1,962 pounds, the 3-Eleven focuses emphasizes lightweight structure over massive power. Still, it's Lotus' most powerful production car with a 3.5-liter supercharged V6. In the right hands, the 3-Eleven can sprint to 60 mph in 3.0 seconds and managed to lap the automaker's test track 10 seconds quicker than the Evora 400. Marc Basseng, the racecar driver piloting the 3-Eleven, claimed the 3-Eleven could go even faster around the Nurburgring with less traffic. After watching these new clips, we would have to agree. Related Video: