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Why Lotus thinks its luxury EV game plan will succeed globally

  Luxury sports car and EV maker Lotus completed its SPAC merger last week in the U.S. and its stock was publicly traded for the first time on Friday. It’s an interesting turn of events for the Geely-backed automaker now known as Lotus Tech given the uncertain EV market, but one that may prove an exception to the struggles of other pure-play EV makers. Trading under the ticker LOT on the Nasdaq, Lotus Tech will focus on the higher end of the EV market with its Eletre SUV and Emeya sedan, which will not only be offered in the US but also in Europe and, more importantly, China. “What is most important here is that we are definitely going to more markets at the same time through more models and through more stores,” said Lotus Tech CFO Alexious Lee to Yahoo Finance from the Nasdaq market site. By the end of the year Lotus will have four vehicles in production, three of them EVs. “These four models are currently available in Asia Pacific and part of it is also available in UK and EU,” Lee said. “We're having the new [Eletre] SUV model coming into the U.S. in the third quarter of this year, so different markets have different strategies and different product offerings and different conditions." Lotus is able to go to market in a number of territories due to the backing of its majority owner, Chinese auto giant Geely. But it also raised a considerable amount of money through its SPAC merger. Lotus Tech said it raised more than $880 million in pre-closing and PIPE financing commitments, with a targeted valuation on listing day of nearly $7 billion. Lotus Tech also had an interesting partner with its SPAC merging, combining with L Catterton Asia Acquisition Corp (LCAA), which is backed by French luxury conglomerate LVMH. Lotus Eletre in Solar Yellow View 11 Photos As Lotus targets the luxury segment with its vehicles — the Eletre and Emeya will be playing in the $80,000 to $150,000 ballpark — having a partner like LVMH, with its deep connections and insights into the luxury consumer, could be hugely beneficial. “Now what is more important here is Anish Melwani, who is the CEO for LVMH North America, will be on the board of Lotus Tech,” Lee said.

Lotus teases its sleek Type 130 electric hypercar

Lotus has shown a teaser image of a new concept, which will usher in the automaker's electric era. The Type 130 hypercar concept will be shown later this year in London, but this aerodynamic teaser is the first glimpse at its shapely flanks. The Type 130 is said to be in "advanced stages of development." According to Lotus, the Type 130 will spawn a production version, which will be the brand's first all-new vehicle in 11 years. It will be partially bankrolled by Lotus' parent company, the Chinese carmaker Geely, which also owns Volvo. Despite that, the hypercar will not be built in China, but in England. An earlier Autocar article estimated the eventual price at around $2.6 million. Last month, news broke that Lotus is also bringing another new car to market, but that one is likely to retain internal combustion technology along with engineering ties to older Lotus architecture, as it forms a sort of "bridge" between current Lotus products and its future cars. Hence, it can't be called "all-new" in the same sense as a fully electric halo model can. Lotus also noted some of its "firsts" when informing the media of the upcoming concept, which it calls "the world's first full-electric British hypercar." The 1995 Elise was the world's first aluminum and bonded extrusion construction production car, while the 1957 Elite was a production first in the sense that it first brought the composite monocoque within the reach of customers. Between those, there was a lot of groundbreaking F1 knowhow: ground effects for the '77 Type 78 F1 car, carbon fiber for the '81 Type 88, and active suspension in 1983.

Lotus planning new 400-hp 2-Eleven successor [UPDATE]

UPDATE: A previous version of this post suggested the Evora's new 400-horsepower V6 might find its way into the Elise, but sources indicate that it wouldn't fit. The text below has been updated accordingly. It's been nine months since Jean-Marc Gales took over as the new head of Lotus, and as Top Gear recently discovered, the former Peugeot chief is cleaning house. Gales doesn't put himself in the camp of past Lotus execs (Dany Bahar chief among them) who've reasoned that the company can only succeed if it introduces new and more upscale products. Instead he's focusing on the brand's existing models – namely the Elise, Exige and Evora – but don't think that means they'll just be skating by. On his watch, Lotus recently introduced the Elise S Cup (apparently the first model it ever introduced on schedule) and the new Evora 400 (ahead of schedule), and there are plans for more. Though Gales apparently has no intention of producing an engine in-house, the Toyota-based 3.5-liter supercharged V6 – now producing 400 horsepower and 302 pound-feet of torque – is slated to be slotted into the Exige as well. Perhaps most exciting, though, is the prospect of a successor for the 2-Eleven. That windowless speedster was the most extreme interpretation of the Exige, packing just 252 hp but weighing less than 1,500 pounds. The next version would weigh considerably more – closer to 2,000 pounds – but pack that new 400-hp engine to drive the power-to-weight ratio through the roof (if it even has one) in pursuit of a Nurburgring lap record. Don't expect it to switch to carbon fiber construction, though: Like his colleagues at Ferrari, Gales is convinced that aluminum is the way to go, offering comparable weight-saving benefits but at a fraction the cost. To ensure that these new products don't disappear in a cloud of tire smoke and irrelevance, Gales is also overhauling the way Lotus markets its cars. For one thing, he's opening new showrooms in key markets like Paris, Berlin, Monte Carlo and Abu Dhabi. For another, he's making sure Lotus actually keeps a database of its customers, something which it almost unbelievably didn't bother with until now. Those might not be the most exciting aspects of the business, but if that's all it will take to keep Lotus in the game, we're all for it. Featured Gallery Lotus 2-Eleven track car View 18 Photos News Source: Top GearImage Credit: Lotus Lotus lotus 2-eleven