1976 Lotus Eclat on 2040-cars

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Why Lotus thinks its luxury EV game plan will succeed globally

  Luxury sports car and EV maker Lotus completed its SPAC merger last week in the U.S. and its stock was publicly traded for the first time on Friday. It’s an interesting turn of events for the Geely-backed automaker now known as Lotus Tech given the uncertain EV market, but one that may prove an exception to the struggles of other pure-play EV makers. Trading under the ticker LOT on the Nasdaq, Lotus Tech will focus on the higher end of the EV market with its Eletre SUV and Emeya sedan, which will not only be offered in the US but also in Europe and, more importantly, China. “What is most important here is that we are definitely going to more markets at the same time through more models and through more stores,” said Lotus Tech CFO Alexious Lee to Yahoo Finance from the Nasdaq market site. By the end of the year Lotus will have four vehicles in production, three of them EVs. “These four models are currently available in Asia Pacific and part of it is also available in UK and EU,” Lee said. “We're having the new [Eletre] SUV model coming into the U.S. in the third quarter of this year, so different markets have different strategies and different product offerings and different conditions." Lotus is able to go to market in a number of territories due to the backing of its majority owner, Chinese auto giant Geely. But it also raised a considerable amount of money through its SPAC merger. Lotus Tech said it raised more than $880 million in pre-closing and PIPE financing commitments, with a targeted valuation on listing day of nearly $7 billion. Lotus Tech also had an interesting partner with its SPAC merging, combining with L Catterton Asia Acquisition Corp (LCAA), which is backed by French luxury conglomerate LVMH. Lotus Eletre in Solar Yellow View 11 Photos As Lotus targets the luxury segment with its vehicles — the Eletre and Emeya will be playing in the $80,000 to $150,000 ballpark — having a partner like LVMH, with its deep connections and insights into the luxury consumer, could be hugely beneficial. “Now what is more important here is Anish Melwani, who is the CEO for LVMH North America, will be on the board of Lotus Tech,” Lee said.

A restored Lotus Esprit adds lightness on Petrolicious

Spencer Canon believes the Lotus Esprit is a misunderstood sports car. The wedge-shaped exotics' reputation suggests they are incredibly temperamental, which means lots of expensive repairs. Canon sought to make sure his Lotus didn't suffer from such maladies, which was achieved thanks to a rebuild from a bare shell. The result of his hard work exudes 1980s style with some modern flair and even inspires Canon's career creating bicycles. The Lotus was a wreck when Canon bought it, and he spent months just stripping off the old paint. The car's condition prevented a complete restoration to original spec, so Canon decided to improve the coupe. He modified it in simple ways, such as replacing the power windows with simple pull straps. He also took inspiration from the color scheme on his company's bikes and painted the Lotus blue with a lighter stripe diagonally along the side. The completed sports car angers some purists for not being entirely authentic, but it's hard to argue with the results. Plus, Canon's happy, and nothing else really matters. Canon's Lotus has a rousing exhaust burble once he gets out of the city and out onto the open road. Take a ride with him in the latest video from Petrolicious to hear it yourself and to get a better understanding about the Esprit. Related Video:

Lotus Type 130 electric supercar officially named Evija

Only known as the Type 130 to this point, the new Lotus supercar finally has its official name: Evija. Lotus made the announcement at the 2019 Goodwood Festival of Speed, and some fans have the lucky opportunity to get a sneak preview of the all-electric performance vehicle during the event. The Evija, which is pronounced "ev-eye-a," will be the first car Lotus has produced under the ownership of Chinese umbrella company Geely. Evija means "the first in existence" or "the living one," according to Lotus, thought the company did not go into the origins of the word. With cars such as the Rimac C_Two already in existence, the Evija is not the first electric supercar, but Lotus says it is the "first all-electric hypercar" from a British automaker. It's also the first electric Lotus. The Evija is slated for its world debut in London on July 16, 2019, and production is expected to start in 2020. However, Lotus set up a light show experience at Goodwood that involves that car. So, fans won't see the full vehicle, but the experience will tease small yet-to-be-seen details.  Very little information is known about the car yet, save for a nebulous aero image and a couple short video teasers. It will have a push-button gear selector, a light-up rear Lotus badge, an electric charging dock cover, and it appears it will have a tablet style dash setup. And, of course, carbon fiber will be the material of choice inside and out. We'll have full specs, photos, and information shortly. Auto News Green Green Lotus Lotus Evija