1976 Lotus Eclat on 2040-cars

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Lotus Advanced Performance division wants to make your dreams come true

Lotus took a big step in its quest to position itself as a British alternative to Porsche by launching a division called Advanced Performance. Run by a former Aston Martin executive, Lotus Advanced Performance will design and build one-off and few-off models, among other tasks. Most high-end and specialty carmakers operate a program that gives customers some degree of freedom in terms of customization. Lotus was, until now, largely an exception to this rule. It hopes to make up for lost time by giving its Advanced Performance division a surprisingly long list of responsibilities. First the department will be responsible for building "ultra-exclusive and unique vehicles" that will not be part of the firm's regular-production line-up. One of these (shown in a sketch above) looks like it draws inspiration from classic Formula One cars. Details are few and far between, but the massive rear wing speaks volumes about the kind of halo cars we'll see in the not-too-distant future. What's unclear is whether Lotus will take customer requests. We've reached out, and we'll update this story if we learn more. Designing limited-edition models and developing race cars will also fall within the scope of Advanced Performance's responsibilities. And, it's the door that buyers who want to customize their car will need to knock on; they'll be able to select different paint colors, trim materials, and upholsteries. Optional extras and a range of Lotus-branded accessories will also emerge from Advanced Performance's headquarters. Immersing customers and enthusiasts into the Lotus world is important as well, so Advanced Performance will organize tours of the brand's production lines, organize driving academies around the world (including on the Hethel test track in England) and prepare "money can't buy" opportunities for clients. There's no word yet on what these experiences will look like; more information should emerge later in 2022. Lotus put Simon Lane in charge of its Advanced Performance division. He's a good choice: his resume includes leading Aston Martin's Q division, whose list of responsibilities looks a lot like Advanced Performance's. Q notably brought us the V8-powered Cygnet in 2018 and the one-of-a-kind Victor unveiled in 2020. Some of its other projects have been more tame: it gave the DBX a long list of carbon fiber parts. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lotus F1 Team promotes Joylon Palmer for next season

After letting its longtime protege Romain Grosjean go to the Haas F1 team, Lotus has named his successor for next season. Driving for the team as it transitions back to being the Renault factory outfit will be one Jolyon Palmer, the current reigning GP2 champion and possibly one of the best-poised drivers to make it into Formula One. The 24-year-old Brit has been steadily working his way up the formula racing ladder, winning races in Formula Two and GP2 over the past several years before winning the latter title last season. During that victorious campaign he also served as a test driver for Force India, before switching to Lotus this season and getting 10 grand prix practice sessions under his harness. Jolyon's own experience undoubtedly sealed the deal, but his upbringing surely put him in a prime position to make it in single-seater racing. He's the son of former F1 driver Jonathan Palmer, himself a past Formula Two champ before completing half a dozen seasons in Formula One. It's what the elder Palmer's been up to since leaving the grid, however, that's put the son in such a strong position. As head of MotorSport Vision, Jonathan Palmer controls five major racing tracks across the UK – including BrandsHatch, Outlton Park, Snetterton, Cadwell Park and the Bedford Autodrome. He also runs a couple of trackday programs, founded the now-defunct Formula Palmer Audi series and continues to operate the FIA Formula Two Championship, the BRDC Formula 4 Championship, and the British Superbike Championship. All of which gave young Jolyon plenty of room to run as he developed his career. Will that be enough to put the young Palmer in a position to win next season? Only time will tell. But he arrives at a pivotal time for the team, which is expected to transition back from the privately held Lotus operation to Renault's hands, running once again as the factory team – but saddled with an engine package that has been underperforming against the competition. One way or another, it ought to be an interesting time to be in Enstone. Related Video:

Lotus Cars, Williams Advanced Engineering announce technical partnership

Sports car company Lotus announced a technology development partnership with Williams Advanced Engineering, more commonly referred to simply as Williams. Lotus says the partnership will be specifically focused on propulsion systems. And this has us very excited. Lotus doesn't need much introduction; it makes ultralight and spectacular handling sports cars. Williams is a bit more obscure, but it works on some of the coolest vehicles in the world. For decades the company has participated in Formula 1, and still has a team competing. It developed a wild 500-horsepower flat-six engine for Singer, and it worked with Jaguar on the C-X75 concept car and made stunt versions for the James Bond movie "Spectre." The company even has electric car experience with four seasons of Formula E and development work on the Aston Martin Rapide E on its prodigious resume. The subtext of these various Williams projects is that we could see almost any kind of powertrain show up in Lotus sports cars in the future. The companies could have some high-revving, high-output internal combustion engines for the near-term, then they could create electric drivetrains for future Lotus cars. Think first-generation Tesla Roadster but developed by a company with racing experience. Perhaps the two could even create some hybrids in between launches of the two powertrain types. Of course we're speculating, but none of this out of the question considering Williams' capabilities. In fact, since the Formula E experience is specifically highlighted in the Lotus announcement, we bet electric Lotus cars are all but guaranteed. We will be watching for developments with great anticipation. Related Video: