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McConaughey stars in new round of Lincoln ads

Matthew McConaughey's ruminative commercial work with the Lincoln MKC, MKZ, and MKZ Hybrid showed us a side of Lincoln we didn't know existed, and a bunch of spoofs made us laugh about it. Most importantly, though, the partnership worked, leading to a double-digit increase in sales and millions of hits in brand exposure. That's why the actor and the automaker are back together, McConaughey scheduled to return in a new commercial campaign launching September 2 for the 2016 Lincoln MKX. He'll give up the air of cosmopolitan sage, because these ads "dial up the swagger factor" according to Lincoln's group marketing manager John Emmert. Introduced earlier this year at the Detroit Motor Show, the brand put a lot of work into the all-new model, said to be "much improved in how it rides, steers, brakes and looks," offering a more powerful engine, and at least 36 new features including adaptive lighting. Ford's first production implementation of adaptive steering, and Harman's first automobile application of Revel audio will bow with the mid-sized crossover. On top of all that, it's also got that lower price. Emmert said the McConaughey ads will point out "the technology and the beauty of the vehicle." Lincoln will buy time during NFL games as part of the campaign. We have no doubt the anticipation from YouTube and a few celebrity rascals is already high. Related Video:

2015 Lincoln MKC

Back in 2012, Lincoln claimed its comeback bid was finally underway with the new-for-2013 MKZ. But don't you believe them - the renaissance won't actually begin in earnest until the shapely compact crossover seen here reaches showrooms in big numbers. That's because while the four-door MKZ was indeed a proper step toward rebirth, the 2015 MKC is the first wholly conceived vehicle under Lincoln as a standalone brand, a move first announced back in 2012.
That's an important distinction, because Lincoln's newfound emancipation from Ford's design and development processes has given the struggling marque both the corporate wherewithal and the will to develop a more fully formed product. The four-wheeled result seen here is a surprisingly cohesive luxury CUV, one with significantly more aesthetic and dynamic separation from its Ford Escape sibling than the MKZ and its Fusion counterpart. Said another way, after flogging Lincoln's latest for hundreds of miles over canyon roads outside of Santa Barbara, we've come to understand that this is far from a re-grilled Dearborn special with luxury tinsel - it's a bona fide standalone product that readily displays the sort of clear differentiation seen in platform cousins like the Audi Q5 and the Volkswagen Tiguan. It's the real deal.

2020 Lincoln Navigator now has an option for chrome haters

If you've ever seen a new Lincoln Navigator, you know that there was no restraint when the designers started adding chrome. But it seems Lincoln realizes not everyone wants to drive a rolling mirror ball, so it's adding a Monochromatic Package to the 2020 Lincoln Navigator. The package is pretty simple, it coats items such as the grille, side vents and other trim in the body color, rather than shiny metal. It's only available in three colors — white, gray and black — and only on the Reserve trim level. Lincoln has made some other updates to the Navigator that benefits every trim level. Power running boards, heated and cooled front seats, wireless phone charging, and the latest version of the CoPilot360 suite of safety features are all standard. The latter includes blind-spot monitoring, lane-keep assist, pedestrian detection, automatic emergency braking and automatic high-beam headlights. Also included as standard is Lincoln's Phone as Key system, which allows your phone, well, to work as your key. You can also control things remotely, and even enable other people's phones to work as a key on a regular basis or just during specific times, in case you need to lend access. The 2020 Navigator will arrive at dealers this November. Pricing has not been announced yet, but it should be available shortly before the on-sale date.