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2020 Lincoln Corsair gets a price, and there's a wide range

The 2020 Lincoln Corsair configurator is open for business, and that means we also know the luxury compact crossover's price. It starts at $36,940, including the $995 destination charge. If you try your hardest and tick every single box Lincoln lets you, it's possible to get the price above $60,000. We're not suggesting you do that like we did, but it's always interesting to know how high it can go. Read everything we know so far about the 2020 Lincoln Corsair The base price gets you a Corsair "Standard" that is equipped with a 2.0-liter turbo four-cylinder making 250 horsepower and 275 pound-feet of torque sent to the front wheels. If you want all-wheel drive, Lincoln forces the selection of the "Standard I" equipment package, which ends up resulting in a $3,600 increase. That package consists of ambient lighting, a universal garage door opener, navigation and 18-inch wheels. One of the more expensive boxes you're likely to check on the entry-level trim is the Co-Pilot360 Plus Package for $3,050. That includes a bunch of driver assistance gear like adaptive cruise control, lane centering, sign recognition and evasive steering assist. A $2,500 Premium Package nets premium leather seats, a panoramic roof and 19-inch wheels. 2020 Lincoln Corsair View 12 Photos Of course, you can skip a lot of the option and package jumping by choosing the "Reserve" trim that begins at $43,625 with some premium stuff already included. This also unlocks the ability to get the 2.3-liter EcoBoost engine, which makes 280 hp and 310 lb-ft of torque. Selecting this forces the Reserve I package and all-wheel drive onto the table, which gives you a ton of equipment, but also increases the price by $6,740. This makes the cheapest Corsair with the most powerful engine start at $50,365. You can go crazy from there, tacking on the Reserve II Package for features like adaptive suspension, ventilated front seats, heated rear seats, a heated steering wheel, 360-degree camera, wireless charging pad, digital gauge cluster and rain-sensing wipers. Like we said, this thing can get near or over $60,000 without much effort. The Corsair's base price compares favorably to other compact luxury crossovers like the $41,995 BMW X3 and $40,700 Mercedes-Benz GLC. However, adding in a desirable option like the higher-output engine brings the price up considerably.

Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Talk about comedy - not even 24 hours after Cadillac teased its CT6 while inviting us to "Dare Greatly" during the Oscars telecast, Lincoln was doing the same but on Google. An anonymous tipster informed us the day after the Oscars that typing "dare greatly" into Google returned two ads before the search results. When we checked it over the course of a few hours, the first ad was always for Cadillac and either read, "Cadillac - Dare Greatly - Only those who dare drive the world forward," or, "Cadillac - Dare Greatly - It's not the critic who counts, it's the man in the arena." (On a side note, come on, Cadillac - "the man in the arena?" Well. It's a quote. Suppose that's all right, then.) The second result was for Lincoln and read, "Dare Greatly - It's not about making a statement, it's about doing what you love," with the associated URL being www.lincoln.com/dare+greatly. The first time we clicked it, it went to the Lincoln homepage showing the 2015 MKZ Hybrid. The second time, we got a page saying that the Lincoln site wasn't available; the Lincoln site was fine, the link didn't work. There's no reference to the Google joke at the Lincoln site - this was just about getting eyeballs. The English have the perfect phrase for Lincoln's provocation: "You've got some cheek!" We think it cunning, dastardly, and funny, and there's no doubt it worked - they knew people would flock to search the term. One of our competitors, Autotrader, said that within an hour of the first of four Cadillac spots airing during the Oscars, car searches for Cadillac vehicles climbed 53 percent from pre-Academy Award coverage levels. Searches for Cadillac cars were up 120%, they said. If this is Round One of our homegrown scrappy old-timers going at it, we're all for it. News Source: Google Marketing/Advertising Cadillac Lincoln Luxury

2015 Lincoln MKC aims to rejuvenate the brand... again

Ford is slowly but surely attempting to revitalize the Lincoln brand, with the new MKZ sedan pointing the way forward for the Blue Oval's struggling luxury division. Here at the LA Auto Show, Lincoln is showing the next new product that aims to give the brand new life, the 2015 MKC crossover.
The MKC is based on the trusty Ford Escape, but this is far more than just a rebadge job. Lincoln has used completely new sheetmetal here, with the brand's familiar split-wing grille front and center, and a classy, wraparound tailgate with super slim taillamps that span the width of the hatchback. It's one of the better applications of Lincoln's new design language we've seen thus far, and the end result is a taut-looking crossover that is at the same time both modern and luxurious-looking.
Further differentiating itself from the Escape, the MKC packs an all-new 2.3-liter EcoBoost four-cylinder engine, good for 275 horsepower and 300 pound-feet of torque. (On the base end, Ford's 2.0-liter EcoBoost four-cylinder with 240 hp and 270 lb-ft is available.) The MKC also uses a new Continuously Controlled Damping adaptive suspension, and is available with both front- and all-wheel drive.