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Lincoln previews the blingier Navigator it will launch for 2022

Lincoln's current-generation Navigator will receive a mid-cycle update for the 2022 model year to fend off a growing list of rivals. The company published a short video on social media to preview some of the changes it has made. Up front, the refreshed Navigator features new-look headlights with LED accents and a subtly revised grille fitted with what looks like a backlit Lincoln emblem. There's also a new piece of trim labeled "The Lincoln Motor Company," which is the carmaker's official name. All told, the changes made to the front end look relatively minor. We're guessing that the rear fascia will be similarly nip-and-tucked, but it doesn't appear in Lincoln's 18-second video and it was completely camouflaged in the last batch of photos we received from our spies. However, we've seen enough of it to tell that the massive light bar will be either significantly trimmed down or removed altogether. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Technology updates will likely round out the changes made for 2022. It's too early to tell if Lincoln will mix things up under the hood. As of writing, the Navigator's only available engine is a twin-turbocharged, 3.5-liter EcoBoost V6 rated at 450 horsepower and 510 pound-feet of torque. Its most direct rival is the recently-redesigned Cadillac Escalade, which eschewed downsizing and still offers a V8, and it now needs to worry about the new Jeep Grand Wagoneer, which is V8-only. Could Lincoln surprise us by giving the big Navigator its V8 engine back? Lincoln will unveil the 2022 Navigator next Wednesday, August 18, and sales will start in the following weeks. Unsurprisingly, the Ford Expedition that the Navigator is related to will also enter 2022 after undergoing a series of changes. Visual tweaks will help the new model stand out from its predecessor, and spy shots suggest at least two new variants will join the range. One is a performance-oriented ST-badged model, and the other is an outdoorsy Timberline trim.

Why Lincoln says it's loving Ellen and Conan MKC ad spoofs [w/videos]

You would think that commercial being ridiculed across the Internet would be an advertising executive's worst nightmare, but that's not necessarily the case. At least not when it comes to Lincoln and its latest campaign to promote the new MKC.
The campaign features Matthew McConaughey channeling his characters from True Detective and The Lincoln Lawyer, and was quickly spoofed by both Conan O'Brien and Ellen DeGeneres. But instead of shaking their heads in dismay at the comedy talk-show hosts' take on their ad, Lincoln and its advertising firm Hudson Rouge welcome the free publicity.
"We're flattered. Just to get out into the public mind with parodies says you've achieved a certain amount of notoriety," Hudson Rouge CCO Jon Pearce told Automotive News. "It's hard to put a dollar amount on earned media. We couldn't ask for better."

Lincoln MKX Concept goes for the gold in Beijing

We've now seen the Lincoln MKX Concept in the metal, and we've shot it with the lenses of our own DSLR cameras. And we have to say, our opinion of the concept's design language has improved over our initial reaction. Yes, it's clear that this MKX shares its underpinnings with those of the Ford Edge Concept that we saw in LA, but the changes made by Lincoln stylists are a welcome departure from the angular lines of its corporate cousin from The Blue Oval.
We like the subtlety of the MKX Concept's front fascia, and the lighting elements both front and rear lend a luxurious quality to the crossover's typical two-box proportions. When combined with the smaller MKC that was shown in production form late last year, it's clear to see that Lincoln has a specific design direction that at least seems visually capable of setting it apart from the Ford models with which the brand shares its platforms. Here's hoping there are some Lincoln-specific upgrades underhood...
Have a look at our image gallery of live photos from Beijing above, reread the press release below, and feel free to let us know what you think.