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Cadillac Escalade gets $5,000 discount to ward off Lincoln Navigator

General Motors apparently isn't going to let early good reception for the redesigned Lincoln Navigator steal thunder from its own luxury SUV without a fight. It's offering a $5,000 discount on the purchase or lease of the Cadillac Escalade this month to any buyer who trades in a 1999 or newer Lincoln model, Bloomberg reports. GM spokesman Jim Cain told Bloomberg the incentive is being offered to keep prices competitive for the Escalade. The 2018 Navigator starts at $72,055, compared to $73,995 for the Escalade, but the outgoing version of the Navigator is selling for an average of around $53,000, compared with more than $80,000 on average for the Escalade, he said. The Escalade was the top-selling domestic luxury SUV in October and No. 4 in the segment, according to Motor Intelligence. It far outsold the Navigator, which last saw a refresh in 2015 and a full redesign in 2007. But Ford is hoping to gain back some ground with the new Navigator and updated Expedition, which also trails the Chevrolet Tahoe and Chevy Suburban in its segment. Bloomberg notes that one Morgan Stanley analyst estimates that GM owns a $2 billion annual pretax profit edge in the lucrative luxury sport utility segment. Our recent First Drive review called the new Navigator "far superior to its primary competitor, the Cadillac Escalade."Related Video:

Matthew McConaughey dusts off his Lincoln Lawyer jacket [w/videos]

Alright, alright, alright. Easygoing Texan Matthew McConaughey has enjoyed a career renaissance recently with critically acclaimed roles in Dallas Buyers Club and True Detective, and the actor has just signed a multi-year deal with Lincoln to become the luxury brand's spokesperson. The first ads starring McConaughey should hit televisions and the internet soon.
McConaughey's campaign has his pitching starting out with the company's pivotal new 2015 Lincoln MKC compact crossover. "Lincoln is an iconic, American brand and I like where they are heading with their transformation," he said in the announcement of the deal. The appears to be really throwing some money into these ads, too. Not only has it hired A-list talent in front of the camera, Nicolas Winding Refn, best known for Drive, is directing the spots.
Of course, this won't be McConaughey's first noteworthy ride in a Lincoln. Back in 2011, he starred in The Lincoln Lawyer, a legal thriller about at attorney would did business out of a 1980s Town Car. The MKC should certainly prove to be a much better driver than that.

Annie Leibovitz goes Continental for Lincoln campaign

Lincoln has a lot riding on the new Continental, and the company is now calling upon renowned photographer Annie Leibovitz to glam-up its new flagship. Her photos are part of a new series dubbed "That's Continental," which the automaker will use in high-end publications and on social media. Leibovitz's iconic photos have been used in magazines like Rolling Stone and Vanity Fair, and she's photographed celebrities, politicians, literary icons, and landmark events. The new series for the Continental is Leibovitz's first attempt at car photography and it follows a road trip theme inspired by the trips she took with her father as a child. The photos for the campaign were shot in New York City with a group of non-professional models, including a musician, an artist, an actor, and a film director and his dog, Seven. "Annie Leibovitz is a photographer of substance," said Lincoln president Kumar Galhotra. "The rich, warm emotions her photos evoke, mirror the feelings we want our clients to experience on all of their journeys in the new Lincoln Continental." While we're still arguing over the Continental's looks, Leibovitz's pictures show the sedan at its best. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2017 Lincoln Continental Campaign View 12 Photos News Source: LincolnImage Credit: Lincoln Marketing/Advertising Lincoln Luxury Sedan photos