2007 Lincoln Town Car Signature L Sedan 4-door 4.6l on 2040-cars

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Lincoln taps Serena Williams to pitch all-new Navigator

Lincoln is turning to a new star to help it pitch the hot-selling Navigator SUV alongside Matthew McConaughey: Tennis megastar and businesswoman Serena Williams. She'll help pitch the Navigator in a social media campaign that launched Thursday. Lincoln released four short spots that will appear on Lincoln and Williams' social channels. In one, the longest at 41 seconds, Williams recalls buying her first Navigator as a teen and says she's come full circle as a mother. She dubbed the vehicle "Ginger." "Ginger was all white, she had 22s and she had rims," she says in the spot. "I felt like, you know, I was kind of balling in a way. It was like my first huge purchase." Another shows Williams talking on a tennis court about being a mother and how the vehicle functions as a kind of bedroom for her daughter, Olympia, who was born last September. "For me that's what's most important." Like the McConaughey spots before them, the new spots hew to the Lincoln script of mostly not focusing on the vehicle but rather on experiences. (Williams' experiences seem a lot less ethereal than McConaughey's.) View 4 Photos Williams is known for her tennis exploits, having won a record 23 Grand Slam singles titles and four Olympic gold medals. She has fashion deals with Puma and Home Shopping Network and launched her own fashion brand called Aneres. And she operates the Serena Williams Fund to emphasize education and help victims of gun and domestic violence, plus the Williams Sisters Fund, which she launched in 2016 with her sister, Venus. Serena Williams is also a member of the Oath Board of Advisors. Oath is the parent company of Autoblog. "Serena is an amazing athlete who has won 23 Grand Slams, but she also has a family, she has her own clothing line, she sits on major boards, she's philanthropic — she has all these competing demands on her time," Lincoln Group Marketing Manager John Emmert said in a statement. "We know that time is our Navigator client's ultimate luxury as they balance everything in their busy lives, and Serena exemplifies that balance with poise and grace." It's not the first time Williams has endorsed an automotive brand, notes AdAge. Mini featured the tennis star in a Super Bowl ad in 2016. The Navigator is all-new for 2018. It won North American Truck of the Year last month at the Detroit Auto Show. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

This 1977 Lincoln Continental Town Car is very green

Autoblog Green editor John Beltz Snyder asked me to come up with something for his side of the room, so I happily obliged. Team player and all. This may not be what he had in mind, but Mr. Snyder cannot deny that the car you see here is in fact extremely green. In fact, the exterior of this 1977 Lincoln Continental Town Car for sale by Worldwide Vintage Autos is rocking two verdant shades. According to this original brochure, it sure looks like a combination of Dark Jade Metallic with Light Jade Valino Grain Vinyl Roof. There was actually a "Light Jade and Dark Jade Luxury Group" for '77 that describes this very car's exterior combo, but that apparently has a "tu-tone" leather and vinyl upholstery inside, whereas this car would seem to have the optional "Majestic Velour Luxury Group" in Jade.  If you wonder why I'm oddly fascinated by Malaise era luxury yachts, descriptors like "Light Jade Valino Grain Vinyl" and "Majestic Velour" should provide key clues. Well, those and the specs. The '77 Continental Town Car was 233 inches long, which is 11.1 inches longer than a 2021 Lincoln Navigator L ... as in the extended-length version. The Town Car was also 79.7 inches wide, which is only 0.2 inches narrower than today's biggest Lincoln. Its wheelbase, however, was 127.2 inches, which is 4.4 shorter than the Navigator. You don't really need to see the specs to notice that length-to-wheelbase discrepancy, though, just check out that rear overhang! Then there's the engine: a 7.5-liter V8. Cool, that must be awesome! False. This upgrade engine for '77 produced 208 horsepower and an admittedly robust 356 pound-feet of torque. It had a three-speed automatic. It also weighed in at 4,880 pounds. Fuel economy? Ah, don't really have EPA figures for '77, so let's just say it was about as green as the Rose's Town Car on "Schitt's Creek."  So there, a very green car. Happy John?

Lincoln scales back free maintenance

Complimentary scheduled maintenance programs have been great tools for luxury automakers to draw in new customers, but some are starting to scale their programs back considerably. According to Automotive News, Lincoln is joining Jaguar and Volvo on the list of automakers reducing the length of time it will be providing free maintenance to its customers.
Lincoln's four-year/50,000-mile maintenance program first kicked off as an incentive in 2010 and became permanent later that year, but starting with the 2014 model year, this will be cut to just two years and 24,000 miles. This could make short-term leases even more appealing for some consumers, but according to Automotive News, some Lincoln dealers are unhappy with the scaling back. The move admittedly comes at an odd time for Lincoln, with parent Ford seemingly working hard to increase consideration among luxury buyers as it looks to reverse the marque's long decline.