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Matthew McConaughey Lincoln pitches drive on with new MKZ ads

You didn't think a few spoofs were going to break up Lincoln and pitch-man Matthew McConaughey, did you? With more than three million extra free views of Lincoln products on YouTube because of the send-ups – and no one is making fun of the car, remember – the brand rightly concludes, "We couldn't ask for better." That's why the pair are back, this time working on behalf of the MKZ and MKZ Hybrid. The two commercials "Balance" and "Diner" are new, but the formula is the same - cinematic, contemplative, channeling more than a bit of True Detective. They'll hit broadcast channels during college bowl games on New Year's Day. You can watch "Balance" above and "Diner" below, and the press release further down has more details. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Matthew McConaughey Gets Behind Wheel of 2015 Lincoln MKZ in New Ads Airing Jan. 1 - The Lincoln Motor Company teams up again with Academy Award™ winner Matthew McConaughey to create Lincoln MKZ and Lincoln MKZ Hybrid ad campaign that will begin airing during high-profile New Year's Day college football bowl games - Two new TV and online ads will promote Lincoln MKZ and Lincoln MKZ Hybrid midsize sedans, which have given a new direction to the brand with their introduction two years ago - Lincoln's previous collaboration with McConaughey, the "Live in Your Moment" campaign, fueled early sales success of 2015 Lincoln MKC small premium utility DEARBORN, Mich., Dec. 29, 2014 – In the bright spotlight of New Year's Day college football bowl games, The Lincoln Motor Company will launch its newest ad campaign promoting the 2015 Lincoln MKZ and Lincoln MKZ Hybrid and featuring Matthew McConaughey. Filmed in a style and tone consistent with last summer's much-talked-about "Live in Your Moment" ads for the first-ever Lincoln MKC, the new campaign brings the attention back to the premium midsize sedan that has been Lincoln's best-selling vehicle since arriving in showrooms two years ago. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," said Andrew Frick, Group Marketing Manager Lincoln. "Matthew's natural storytelling ability perfectly complements the Lincoln story as we continue to raise awareness and drive conversation in creative and unexpected ways.

Lincoln hopes month-by-month leasing will woo luxury clients

Lincoln is launching a new subscription-based service that will allow customers to lease any of its vehicles on a month-by-month basis as part of a new suite of services aimed at offering flexibility and converting buyers. The luxury brand has also been operating a pilot program in which dealers bring Lincoln vehicles to consumers' homes for them to test drive on their own time — and sometimes even complete the entire sales process at their homes. Lincoln also announced on the heels of the L.A. Auto Show a new collaboration with Clear, a company that provides expedited screening at security gates at airports and sports arenas, plus an expansion of its Lincoln Personal Driver service, formerly known as Lincoln Chauffeur, to Dallas. Kumar Galhotra, Lincoln's president, said the company is trying to create a brand experience for consumers that is warm, human and effortless, and that the new services are based on consumer research that equates time with luxury. "We take this philosophy of warm, human and effortless, and we really embed it" in the vehicles and ownership experience, he said. Lincoln plans to launch its vehicle subscription service early next year, likely in "a couple California cities," Galhotra said, that allows consumers to lease any Lincoln vehicle on a monthly basis. While Lincoln did not announce pricing, the program is based on Ford Credit's Canvas program, which offers monthly subscriptions to pre-owned Ford vehicles and come with insurance, maintenance and warranty coverage. The service is so far offered only in the Bay Area and parts of Los Angeles. The service appears to be similar to the $1,500-a-month Book by Cadillac service and Care by Volvo. Robert Parker, Lincoln's global director of marketing, sales and service, said the service will allow consumers the option of upgrading to larger-size vehicles without being locked into a traditional two-year lease. "We acknowledge the fact that we are a challenger brand. We're not at the scale of the Germans," Parker said. "We certainly aspire to continue to grow, that's not our No. 1 focus.

12 best hybrid SUVs for 2022

If you're searching for the best hybrid SUV, the truth is there actually aren't that many choices. While there's an endless sea of those powered solely by gasoline, those that add batteries and superior fuel economy to the mix are few and far between. The very good news, however, is that the choices you have are actually excellent. The top-selling and top-rated Honda CR-V and Toyota RAV4 are not only available as hybrids, for instance, but are actually at their most appealing as hybrids.  Luxury hybrid SUVs are a different story. While Lexus offers each of its crossover SUVs as a conventional hybrid, those of other brands are by and large plug-in hybrids that provide a relatively brief amount of all-electric propulsion, superior fuel economy and higher prices that are somewhat countered by EV tax rebates. We include both conventional hybrids and plug-in hybrids in the below list of best hybrid SUVs. All are listed alphabetically within each category. Best small hybrid SUVs   |   Best midsize hybrid SUVs Best luxury hybrid SUVs   |   Best luxury plug-in hybrid SUVs Best small hybrid SUVs Honda CR-V Hybrid Why it stands out: Best-in-class back seat space; hybrid's distinctive EV-like power delivery; middle lower LATCH anchorCould be better: Antiquated and glitchy tech interface; a bit dull Hybrid fuel economy: 38 mpg combined (AWD only) Read our 2022 Honda CR-V Review Consider the CR-V the baseline for any compact SUV search. Objectively speaking, it's tough to beat due to its massive cargo capacity, voluminous back seat, well-balanced driving dynamics, competitive pricing and features, strong safety ratings and well-regarded reliability. In terms of its hybridness, we like that Honda's distinctive hybrid system sees most of its propulsion handled by the electric motor (the engine rarely powers the wheels directly), resulting in a more EV-like, torque-rich power delivery and a less obtrusive gas engine. For the vast majority of compact SUV buyers, and especially families, the CR-V Hybrid checks every box.    Hyundai Tucson Hybrid Why it stands out: Beautiful interior; excellent infotainment and safety technology; traditional automatic transmissionCould be better: No spare tire; styling a tad outrageous Hybrid fuel economy: 37-38 mpg combined (AWD only) Plug-in hybrid electric range: 33 miles Plug-in hybrid fuel economy: 80 MPGe Read our 2022 Hyundai Tucson Review The Tucson is the new kid in town and it's made quite an entrance.