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Coach Door Everything! This low-volume Lincoln Continental needs to inspire future Lincolns

One of the stranger vehicles that came through the press fleets last year was the 2020 Lincoln Continental Coach Door Edition. And it was strange for a wide array of reasons. It’s an extremely limited-production model; Lincoln only built 150 examples, plus another 80 of the 2019 80th Anniversary Edition that first featured the same rear-hinged doors. ItÂ’s also obsolete, since Lincoln ended production of the base Continental last year. And even if Lincoln kept building Continentals, the model was effectively obsolete in a world dominated by crossovers and SUVs. Plus, as weÂ’ll touch on in a bit, its driving dynamics were rather old-school for better and worse. But after spending some time with this odd car, it became clear that Lincoln managed to make something special, and the coach doors shouldnÂ’t die with the Continental. Before we dig deep into what the car is like and the lesson Lincoln should learn from it, hereÂ’s a quick refresher. The rear-hinged Continental started with the 2019 80th Anniversary Edition as a run of 80 cars, followed by the 2020 Coach Door Edition. To give it the fancy doors, as well as the extra length they required, Lincoln partnered with Cabot Coach Builders in Massachusetts. They took a Black Label model with the twin-turbocharged 3.0-liter V6, made the body modifications, and also added a few custom interior touches. Besides those changes, itÂ’s just like any other Continental Black Label. Well that, and it costs nearly $40,000 more. LincolnContinentalCoachDoors_03_HR View 36 Photos Since nothing really changes mechanically, thereÂ’s nothing about the Coach Door EditionÂ’s driving experience that sets it apart from a similarly equipped Black Label. The 400-horsepower twin-turbo V6 pulls hard all through the rev band and with no waiting. ItÂ’s a bit coarse for a luxury car engine, but the performance makes up for it. The relatively old six-speed automatic is quite smooth, though shifts are slow. Ride and handling change quite a bit depending on whether youÂ’re in the normal comfort mode or sport mode. Comfort mode does a great impression of the floaty, bobbing land yachts of the past, which is accompanied by quite a bit of body roll. Pop it into sport mode, and the body roll is significantly reduced, the steering weights up, and control is massively improved. It almost feels nimble. But the ride becomes stiff and bumpy, not something befitting a mini limo. So itÂ’s a mixed bag.

Lincoln announces its first EV will be built on Rivian platform

Confirming months of reports, Lincoln announced that its first fully electric vehicle will be based on the Rivian electric platform. That platform will underpin the Rivian R1T pickup truck and R1S SUV. Lincoln didn't specify whether this EV will be a car, truck or SUV, but all signs point to an SUV. The company highlighted its revamp of crossover and SUV models and how they've helped increase the brand's sales. Rivian's CEO R.J. Scaringe also said previously that it would build an SUV for Lincoln. In that same report, Scaringe noted that the Lincoln electric SUV would launch sometime in 2022, and it would be built at the factory in Illinois where it will also build the R1T and R1S. The R1T and R1S are expected to go into production at the end of 2020. Based on what we know about the Rivians, it could have a range from 230 to 400 miles and output as high as 800 horsepower from a quartet of motors. The production of the Lincoln electric SUV on the Rivian platform in the Rivian factory may also be a factor in Rivian lowering the prices of its vehicles. The base R1T was initially priced around $70,000 and the base R1S at around $72,000. But with the addition of the third Lincoln variant, now has more vehicles to recoup development costs. Related Video:    

Landau yachts: The history of Lincoln's Designer Series

The Lincoln Designer Series was introduced in 1976, at the end of the imposing Mark IV Continental generation. Four big-name fashion designers of the era – all-American country clubber Bill Blass, psychedelic Italian pattern-maestro Emilio Pucci, venerable French jewelry-maker Cartier, and a la mode French fashionista Hubert de Givenchy – were asked to slather their elegance on LincolnÂ’s personal luxury coupe. This experiment was a wild success. According to documents uncovered in the Lincoln archives – with the incomparable guidance of official brand historian Ted Ryan – the Designer series “accounted for more than 27% of Mark IV sales” shortly after its introduction. It was such a runaway hit, that it continued on throughout the even larger Mark V generation (incidentally, the longest coupe ever produced by Ford Motor Company), and didnÂ’t really peter out on these big two-doors until the early 1990s.   But the true history of the series well predates the era of opera windows, crushed velour and wire wheel covers. “If you take a step back even further, when Ford purchased Lincoln in 1922, Edsel Ford was put in charge of the company. But more than that, he helped establish the first design studio at Ford,” said Ryan. The basic Model T didnÂ’t take much design. Lincoln was different. Edsel is famed for his quote. “Father wanted to make the most popular car, I wanted to make the best.” The specific genesis of the Designer Series, however, came along as a result of a long-term personal connection with the marqueÂ’s first chairman. “Edsel Ford had a relationship with Cartier, and correspondence going throughout the 1920s and '30s,” Ryan said. “His personal cards and stationery were always ordered from Cartier.” This enduring link wasnÂ’t formalized until the late 1960s. “I found in product development files, in 1967, that Ford had gone to Cartier for a special 1970 Cartier Continental coupe,” Ryan said. According to internal documents, this package would include unique interior leather/cloth/vinyl surfaces and trim, modified dials, and a Cartier jewelry box, as well as golden plating on the steering wheel ornament, dial face ornaments, keys, C-pillar ornaments, door monograms, and dashboard plaque. “Think of that. A car that never was, that could have been,” Ryan said, wistfully. Some Cartier magic did get glossed on Lincolns in the late 1960s.