2006 Lincoln Town Car Signature L Sedan 4-door 4.6l on 2040-cars

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Lincoln May Rebadge Its MKZ As Zephyr | Autoblog Minute

Ford Motor Company applied this month to get the rights to the trademark for the word Zephyr. We think the MKZ might be rebadge as the Lincoln Zephyr.

Ford and Lincoln design honcho leaves to head Nissan North America design

Last Friday, David Woodhouse suddenly resigned from his dual positions as Ford's director of global strategic design and director of Lincoln design. In a post not long after leaving, he praised the efforts of his former team over the past six years he headed design at Lincoln. Among other products, that crew gave us the redesigned Navigator, the Continental concept and production sedan, and the Aviator concept and production crossover. Car Design News reports Woodhouse traded Michigan for California, taking the role of VP at Nissan Design America in San Diego. He officially assumes the position July 1, and will also serve on the Japanese automaker's Global Nissan Design Management Committee. Woodhouse has spent more than 25 years in the design department, starting with BMW and work on the Mini and Range Rover brands, followed by a brief stint with Cadillac of Europe. For the past 20 years he's been with Ford, coming on board with the Ford's former luxury arm known as the Premier Automotive Group — Jaguar, Land Rover, Aston Martin, Volvo and Lincoln. He became Lincoln's design director in 2013, introducing the world to the design language labeled "quiet flight." He described the language's details as "anti-wedge body gestures, S-curves wherever possible, and an emphasis on horizontal lines at every opportunity to create leaner, longer, wider emphasis on the exteriors, and create equilibrium, balance, and calmness on the interiors." A much shorter way to describe it is: revitalized Lincolns. The U.S. luxury maker's new and overhauled products have been praised for their lines by critics and by paying customers. The brand's done so well it's hard to remember when the MKC concept was a revelation, and that goes on Woodhouse's resume, too. That's some special juju to take to Nissan, where Woodhouse will lead both Nissan and Infiniti design focused on the North American region. Nissan has a solid if uninspiring lineup that sells well here, while Infiniti, as the luxury brand, is the bigger issue. Infiniti sedans glide on the contrails of a design language more than 10 years old. The money-making crossovers and SUVs haven't made a splash in about the same time, since the long-ago FX45. Nissan's plan to update 70 percent of its lineup over the next few years and Infiniti's transition to an all-electric brand makes right now the perfect time to break into riveting designs for the street. Woodhouse replaces Taro Ueda, who moves into a global role with Nissan.

How the Lincoln Continental Concept almost wasn't

That Lincoln Continental Concept that everyone is so excited about? It almost didn't happen. Speaking at the private reveal event for the concept yesterday, Ford Motor Company CEO Mark Fields revealed that when the design team started working on the vehicle that eventually became the Continental, the designers thought it was just another full-size luxury concept, and were turning in ideas to match. The problem, Fields said, is that this was an important vehicle to get right. "A full-size luxury sedan for a luxury brand is a very important marker that, I think, sets the beat for the brand and it creates a lot of awareness and favorability if you do it right," he said. "As we were designing this concept ... we reviewed with the designers the themes. The first couple of themes the team came with really didn't do it for us because we want to make sure that every vehicle that we bring out with Lincoln moves the brand forwards in a big way. So we went through the first couple of them and we really didn't get that kind of 'oomph' in the pit of our stomach." The team was stuck with an upcoming debut and nothing exciting to show for it, until the past was brought into the present. "In one of the design reviews, we were looking around at everyone and we mentioned, you know what, why don't we call this the Continental Concept? And I have to tell you, the body language was unbelievable in the design showroom. Everybody's head snapped up and you could see everybody's eyes widen and they started nodding and they said, 'now we get it.'" Aside from the Navigator, every vehicle Lincoln currently sells is simply named a trio of letters that start with M and K. Fields knew that the large luxury segment sedan is important for a company like Lincoln, with about 1.8 million units sold last year and an expected growth to around 2 million units by the end of the decade, he said. "When you think about where that growth is coming from, it's still a substantial segment here in the US, it's a very substantial segment and even more substantial segment in China. As a matter of fact, that segment grew by 17 percent last year and China is the largest market for full-size luxury sedans." Given the positive reaction to the Continental Concept thus far, bringing the name back from the dead might be just the thing Lincoln needed.