2005 Lincoln Town Car Limousine 5 Door Black on 2040-cars

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Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

2016 Lincoln MKX packs plenty of power, MKC-inspired looks

Following on the heels of Ford's unveiling of its new Edge a few months back, Lincoln officially introduced the new MKX counterpart on Tuesday at the 2015 Detroit Auto Show. Unlike its Ford counterpart, the MKX does away with any notion of a four-cylinder, opting for the buyer's choice of a pair of V6 engines. At its base is FoMoCo's familiar 3.7-liter V6, generating a projected 300 horsepower and 280 pound-feet of torque, although the real exciting powertrain news focuses on Lincoln's optional engine. Like the Edge, the top-end engine is a 2.7-liter, EcoBoost V6 that promises "more than" 330 hp and 370 lb-ft of torque. We'd love to tell you about the performance impact this new engine has on the MKX, but as Lincoln probably hasn't published a 0-60 time since 1967, that simply isn't possible. Suffice it to say, we expect the most potent engine should offer pretty brisk acceleration. Aside from the power increase provided by the MKX's new engine lineup, Lincoln has thoroughly refitted the crossover's exterior, using its handsome MKC kid brother as its inspiration. It's a good look, to be honest, allowing the new CUV to maintain its styling edge over its Blue Ovaled platform mate. See what we mean in our gallery of live images, right from the Lincoln stage at the 2015 Detroit Auto Show.

BMW tops Consumer Reports 2023 Brand Report Card

Feels like we wrote about Consumer Reports' 2022 Brand Report Car and 10 Top Picks a few weeks ago, but it was last April. So the mag is back with a ranked roster of 32 brands and 10 vehicles in four categories for your debating pleasure. Starting with the brands, last year's top three were Subaru, Mazda and BMW. This year, the Munich crew climbed two spots to win the prize thanks to "Superb road test scores and solid results in CR’s reliability and owner satisfaction surveys." Subaru narrowly fell to second, maintaining its four-year run in the top three. Mini, eighth last year, jumped five spots to get the last step on the podium. The rest of the top 10 were Lexus (up one spot from last year), Honda (down one spot from last year), Toyota (up three), Genesis (up 12), Mazda (down six), Audi (down three) and Kia (up eight). The magazine and testing outfit says its Brand Report Card "[reveals] which automakers are producing the most well-performing, safe, and reliable vehicles based on CRÂ’s independent testing and member surveys," and that "Brands that rise to the top tend to have the most consistent performance across their model lineups." Last year's top 10 had six automakers from Japan, three from Germany (giving Mini credit for England), none from the U.S. or South Korea, and five luxury brands. This year's list counts five makes from Japan, two from Germany because Porsche fell out of the top ten, two from South Korea, still none from the U.S., and four luxury brands. Buick again ranked as the best domestic, dropping to 12th after being 11th last year. The big mover was Lincoln, its 10-place jump up to 16th attributed to better reliability from the Corsair and Nautilus. Tesla's improved overall reliability saw it climb six spots to 17th. Dodge climbed one spot to 15th. Jeep got out of the penalty box in last to come second-to-last. Land Rover fell three places into the penalty spot.  CR's top 10 vehicle models The 10 Top Picks list is practically a new list. Only two holdovers made it to 2023, those being the Subaru Forester and Kia Telluride.