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How the Lincoln Continental Concept almost wasn't

That Lincoln Continental Concept that everyone is so excited about? It almost didn't happen. Speaking at the private reveal event for the concept yesterday, Ford Motor Company CEO Mark Fields revealed that when the design team started working on the vehicle that eventually became the Continental, the designers thought it was just another full-size luxury concept, and were turning in ideas to match. The problem, Fields said, is that this was an important vehicle to get right. "A full-size luxury sedan for a luxury brand is a very important marker that, I think, sets the beat for the brand and it creates a lot of awareness and favorability if you do it right," he said. "As we were designing this concept ... we reviewed with the designers the themes. The first couple of themes the team came with really didn't do it for us because we want to make sure that every vehicle that we bring out with Lincoln moves the brand forwards in a big way. So we went through the first couple of them and we really didn't get that kind of 'oomph' in the pit of our stomach." The team was stuck with an upcoming debut and nothing exciting to show for it, until the past was brought into the present. "In one of the design reviews, we were looking around at everyone and we mentioned, you know what, why don't we call this the Continental Concept? And I have to tell you, the body language was unbelievable in the design showroom. Everybody's head snapped up and you could see everybody's eyes widen and they started nodding and they said, 'now we get it.'" Aside from the Navigator, every vehicle Lincoln currently sells is simply named a trio of letters that start with M and K. Fields knew that the large luxury segment sedan is important for a company like Lincoln, with about 1.8 million units sold last year and an expected growth to around 2 million units by the end of the decade, he said. "When you think about where that growth is coming from, it's still a substantial segment here in the US, it's a very substantial segment and even more substantial segment in China. As a matter of fact, that segment grew by 17 percent last year and China is the largest market for full-size luxury sedans." Given the positive reaction to the Continental Concept thus far, bringing the name back from the dead might be just the thing Lincoln needed.

2017 Lincoln Continental garnering strong interest

According to Automotive News, Lincoln has a list of about 40,000 people who have expressed interest in the brand's upcoming Continental sedan. While that may sound paltry next to the 250,000 people or so who have so far put deposits down for a Tesla Model 3, it's great news for Ford's luxury brand. "This is the most buzz I've seen in a long, long time," says Dan Marks, chairman of the Lincoln National Dealer Council. Lincoln is riding a wave of increased interest in 2016, having topped 100,000 sales last year. Prior to that, the last time that milestone was passed was way back in 2008. As is the case with most automakers, though, much of Lincoln's sales boost can be traced back to strong demand for crossovers like the MKX and SUVs like the Navigator. That makes 2017 an interesting time for Lincoln to be relaunching the Continental sedan. We can expect to see lots of marketing leading to its launch. "Extensive prelaunch activities" are planned, Matt VanDyke, director of global Lincoln, told Automotive News. We'll have to wait a little while longer before we know whether all that pent-up interest leads to actual sales. Or, put another way, whether the 2017 Continental will be a mic drop moment or a big flop.

Ford Mustang, F-150, Expedition, and Lincoln Navigator recalled

The Basics: Ford will recall 201,900 examples of the 2011-2012 F-150, 2012 Expedition, 2012 Mustang, and 2012 Lincoln Navigator. The affected vehicles have the 6R80 transmission. Of the total, there are 84,000 of them in the United States and 17,900 in Canada. The Problem: The output speed sensor on the vehicle's transmission lead frame can force the gearbox to downshift into first gear. If this happens at high speed, it could cause the rear tires to slide or lock up. Injuries/Deaths: There are no reported injuries, but Ford know of three accidents related to this problem. The Fix: Dealers will update the powertrain control module software to eliminate the problem, and they'll also replace the transmission lead frame. If You Own One: Ford will begin notifying affected customers by mail on May 23. Related Video: FORD MOTOR COMPANY ISSUES THREE SAFETY RECALLS AND TWO SAFETY COMPLIANCE RECALLS IN NORTH AMERICA DEARBORN, Mich., April 27, 2016 – Ford Motor Company is issuing three safety recalls and two safety compliance recalls in North America. Details are as follows: Ford issues safety recall and customer satisfaction program for certain 2011-2012 Ford F-150, and 2012 Ford Expedition, Ford Mustang and Lincoln Navigator vehicles in North America to update powertrain control module software and inspect for certain diagnostic trouble codes Ford is issuing a safety recall for approximately 202,000 2011-2012 Ford F-150, and 2012 Ford Expedition, Ford Mustang and Lincoln Navigator vehicles for a potential issue with the output speed sensor on the vehicle's transmission lead frame. Under certain conditions, the transmission controls could force a temporary downshift into first gear. Depending on the speed of the vehicle at the time of the downshift, the driver could experience an abrupt speed reduction that could cause the rear tires to slide or lock up. This condition could result in loss of vehicle control, increasing the risk of a crash. Ford is aware of three reports of accidents and no injuries related to this condition. Affected vehicles are equipped with a 6R80 transmission and include certain 2011-2012 Ford F-150 vehicles built at Dearborn Truck Plant and Kansas City Assembly Plant, Aug. 19, 2011 through March 9, 2012; 2012 Ford Expedition vehicles built at Kentucky Truck Plant, Aug. 19, 2011 through Dec. 19, 2011; Ford Mustang vehicles built at Flat Rock Assembly Plant, Aug. 19, 2011 through Feb.