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Lincoln to get high-end Harman Revel audio in 2015

"They've never been in autos before, and this is going to be an absolute point of differentiation for us." – Matt VanDyke Lincoln executive Matt VanDyke admits he was "moderately interested" when he heard his brand was considering a partnership with a high-end speaker company. Then he listened to the silky sound they made. "I sat there and I was blown away," he said. That may be overselling the speakers, but they do sound good – we know, we've checked 'em out. Lincoln is betting subtle enhancements – like Harman's Revel audio systems – will help the historic automotive brand appeal to a new generation of buyers. The companies announced a 10-year deal on Wednesday to place Revel speakers in Lincoln cars and trucks beginning in 2015 models. Terms were not disclosed. Though Revel is a new name, Harman has long offered a wide array of car under other brands, including Harman Kardon, Infinity and Lexicon. The partnership launches with the next-generation MKX crossover (concept version shown above), which arrives in showrooms in 2015, and the speakers will be available on other Lincoln models, too. Revel is Harman's top-of-the-line brand that's marketed to audiophiles, and its home systems can easily cost several thousand dollars or more. In Lincolns, passengers will be able to tune their Revel system to three settings: normal stereo sound; "audience," which creates concert-like acoustics; and "on-stage," which is designed to make passengers feel like they're standing among the band. Revel and Lincoln designers also collaborated on the style of the speaker grilles to integrate them into the vehicles, and the uplevel Revel system, called Ultima, will use aluminum covers. "They've never been in autos before, and this is going to be an absolute point of differentiation for us," said VanDyke, Lincoln's global director. Though Revel is a new name to the auto sector, Harman has long offered a wide array of in-car audio and infotainment systems under other brands, including Harman Kardon, Infinity and Lexicon. The Revel partnership is part of Lincoln's efforts to elevate its image and make the brand more relevant to new and younger customers. Lincoln's Black Label line, a customization and service program, will launch at 32 dealerships in six states this year, before expanding nationwide in late 2015. Additionally, Lincoln signed Oscar-winner Matthew McConaughey to star in its advertisements.

Here's our best look yet at the production Lincoln Continental

The team at Lincoln continues to strip off camouflage from the Continental in each new round of spy shots, and the latest set presents a luxury sedan that looks nearly ready for a debut at the Detroit Auto Show in January. This one doesn't even need a tow truck to get around. The production Continental takes the handsome concept's design and translates its cues to the road with tiny alterations. The rectangular, mesh grille doesn't shine with chrome on this one, but that would be an easy addition for the Detroit show. The LED headlights look nearly the same with running lights that sweep upward at the corners. The bottom of the lower fascia sees the biggest tweak the company drops the thick chrome strip in favor of a thinner lip. Lincoln doesn't put any camo on the pillars, so these shots provide a great view of the roofline in profile. Look carefully along the beltline and you can spot where the designers incorporated the high-mounted door handles from the concept. This minor styling touch greatly helps to clean up the lines along the side. The rear sees bigger changes from the concept. For example, these undisguised taillights share the same shape but now have more visible red in them. The production version also wears a fairly simple integrated exhaust rather than the more complicated design before. The Continental will reportedly be available with the Lincoln-exclusive 3.0-liter EcoBoost and front- or all-wheel drive. Unlike the MKS that it will replace, the model's production will likely occur at the Flat Rock, MI, factory. Related Video:

Why Lincoln says it's loving Ellen and Conan MKC ad spoofs [w/videos]

You would think that commercial being ridiculed across the Internet would be an advertising executive's worst nightmare, but that's not necessarily the case. At least not when it comes to Lincoln and its latest campaign to promote the new MKC.
The campaign features Matthew McConaughey channeling his characters from True Detective and The Lincoln Lawyer, and was quickly spoofed by both Conan O'Brien and Ellen DeGeneres. But instead of shaking their heads in dismay at the comedy talk-show hosts' take on their ad, Lincoln and its advertising firm Hudson Rouge welcome the free publicity.
"We're flattered. Just to get out into the public mind with parodies says you've achieved a certain amount of notoriety," Hudson Rouge CCO Jon Pearce told Automotive News. "It's hard to put a dollar amount on earned media. We couldn't ask for better."