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Lincoln confirms the MKZ only has a few months left to live

Lincoln confirmed it will put the MKZ out to pasture in 2020. The sedan is based on the Ford Fusion, which is also scheduled to retire in the coming months as the company pivots towards high-riding models. Introduced at the 2012 New York Auto Show, the MKZ is the oldest member of the Lincoln portfolio by a wide margin, so its demise hardly comes as a surprise. The firm quietly broke the news as it announced plans to release an electric SUV built using technology borrowed from Rivian. The 2020 model is already out, and Lincoln tells Autoblog production will end in mid-2020, with sales continuing through the rest of the year. There will be no 2021 model.   Though never a home run, the MKZ will be remembered as a significant car because it ushered in the design language that characterizes every model Lincoln sells in 2020 when it received a mid-cycle update for the 2017 model year. And, with up to 400 horsepower on tap, it also stood out as the most powerful production Lincoln ever released. Power and an elegant design weren't enough to give the nameplate a significant boost, and annual sales dropped to 17,725 units in 2019 from a peak of 34,009 cars in 2014. Even the Navigator outsold it. In recent years, the MKZ perplexingly became the autonomous car world's darling. Faraday Future, Didi Chuxing, Aurora, and Qualcomm are among the companies that tested their technology with MKZ-based prototypes. Lincoln explained the Hermosillo, Mexico, factory that makes the MKZ and the Fusion will "prepare for production of new Ford vehicles," but it didn't specify which ones. There's absolutely no evidence the company is developing a direct replacement for its entry-level sedan, so the Continental will carry the torch on its own. Its days might be numbered, too, because several unverified reports claim Lincoln will again consign the nameplate to the attic in the coming years to free up the production capacity it needs to build electric cars in Flat Rock, Michigan. Once it goes, Lincoln's range will be entirely sedan-free for the first time since the company was created in 1917. Some automakers still believe in the sedan, like Audi, but Lincoln seems to be a student of Ford's philosophy. Related Video:    

Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

Weekly Recap: An '80s encore in the auto world

The '80s returned in a big way this week, as National Lampoon's, Ghostbusters, Miami Vice, and even Tetris were back in the news. While there were far more serious topics (see below), nostalgia mingled with modern marketing to put these Reagan-era favorites back in the spotlight. The '80s were alternately cold and corny at times, but their cultural touchstones can still generate big money. That's why Infiniti recreated an iconic scene from National Lampoon's Vacation (1983) for an advertisement that hawks the QX60 crossover. Actor Ethan Embry, who played Rusty Griswold in a later Lampoon's movie, pilots the Infiniti – which is serving as a modern Family Truckster – for a trip to Walley World. A blonde pulls alongside in a red Lamborghini. They flirt, and she drives on. Christie Brinkley, who played the original girl in the red sports car (she drove a Ferrari in the '83 flick), is riding shotgun and chides Embry with: "A blonde. In a convertible. Seriously?" Okay, it's hardly on the level of "here's looking at you," or even "you can't handle the truth," but it should resonate with '80s babies, many of whom are now having children of their own and moving into three-row SUVs like the QX60. Naturally, Hollywood is going back to the well, too, with a Vacation remake that premiers July 29. Meanwhile, Ghostbusters is returning next year, and director Paul Feig offered a peak at the new Eco-1 in this tweet. In the 1984 classic, the team drove a modified 1959 Cadillac. Now, it will drive a late '80s Cadillac. As expected, the announcement generated support and controversy from movie and car enthusiasts. His tweet had generated several thousand retweets and favorites in the days following the news. Though the '80s Caddy looks, uh, less elegant in comparison to the now-iconic fins and curves of the original Ecto-1, it's about the same time lapse into the past as the '59 Caddy was to viewers in 1984. Speaking of 1984, Miami Vice, which debuted that year on NBC, is seeing one of its hero cars hit the auction block, Mecum Auctions announced this week. The 1986 Ferrari used on the show will be offered for sale Aug. 15 during Monterey classic car week. The white supercar runs a 390-hp flat 12-cylinder engine paired with a five-speed manual transmission and was in storage after the show ended in 1989 until earlier this year. It has 16,124 miles on the odometer and is authenticated by Ferrari North America and Classiche.