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Lincoln dealers to build standalone dealerships separate from Ford

Way back in 2011, Ford Motor Credit Co. established Lincoln Automotive Financial Services as part of what Automotive News called "a campaign to set the Lincoln brand apart." Lincoln's been on a wild, public ride in the seven years since, which included a near-death experience in 2013 under former Ford CEO Alan Mulally. But Ford's luxury brand has rebounded and is ready to take another shot at setting itself apart. Automaker execs have asked dealers with twinned Ford- Lincoln dealerships in 30 major U.S. markets to build standalone stores. According to company data, the move isn't a gamble — dealers with standalone showrooms sell more vehicles. Lincoln's standalone dealerships in the 30 major U.S. markets that account for 70 percent of luxury segment sales increased 48 percent from 2014 to 2017, compared to an overall Lincoln brand sales increase of 18 percent. After a former Ford-Lincoln dealer in Minneapolis opened a devoted Lincoln store this January, sales have climbed 60 percent so far this year. Dealers in Orange County, California, and Atlanta, Georgia have seen sales double since opening exclusive Lincoln storefronts. The sales manager at the Atlanta dealer said, "Customers have pulled up and said, 'This is how it should be.'" Robert Parker, Lincoln's head of marketing, said, "Customers expect the environment to be equal to the product. They want to buy a luxury product in a luxury environment." That issue repeatedly comes up when a mass-market brand launches a luxury product; observers have lately wondered how much the issue affects sales of Hyundai's Genesis brand. Out of 845 Lincoln showrooms nationwide, there are 150 Lincoln dealers in those 30 major U.S. markets. So far, 72 dealers have made or are working to make the standalone switch on their own. Lincoln is asking the remaining 78 shops to follow suit, to agree to a new facility by July 2019 and to have the store finished by July 2021. Only the showrooms would need to be exclusive, service and other back-end departments can remain in Ford-branded complexes. Wielding the carrot, Lincoln will help dealers with relocating, and pay more for every car sold. Wielding the stick, Lincoln said that come Q2 2019, it won't let twinned dealers sell Black Label trims if they don't already. Over the next couple of years, Lincoln will complete the revamp of its lineup. Said marketing honco Parker, "The next phase of the transformation is critical.

2021 Lincoln Aviator Review | What's new, price, plug-in hybrid, video

The 2021 Lincoln Aviator is the right vehicle at the right time. It’s a distinctly American take on the three-row luxury crossover segment, boasting big power and a splash of green on the side. It draws you in with its long, sleek exterior, then leaves mouths agape at the beautiful and characterful interior. Its rear-drive architecture developed in concert with the Ford Explorer gives rise to two stout powertrains. A 400-horsepower turbo V6 is standard, but the PHEV is the real barn burner with a silly 494 horses and 630 pound-feet of torque on tap. ItÂ’s a downright splendid combination of American luxury and muscle. Despite all that power, though, donÂ’t come in expecting a stiff, handling-focused crossover like youÂ’ll get from German luxury brands. The power and adaptive suspension is there to make the driving experience effortless, not to set fast lap times. Lincoln isnÂ’t trying to best AMG or M at their own game, opting instead to put its own stake in the ground as peak American luxury. The option to get a plug-in hybrid should make it ideal for eco-conscious luxury buyers who might scoff at a Navigator, too. If youÂ’re looking for a luxurious family vehicle that prioritizes serenity and comfort above all else, take a hard look at the Aviator. What's new for 2021? Not much has changed in the AviatorÂ’s second year besides some packaging and color shuffling. New exterior colors include Asher Gray and Ocean Drive Blue. Flight Blue is no longer a Black Label exclusive, either — you can spec it on Reserve and up for 2021. In packaging news, the panoramic sunroof is made standard on the Reserve trim; soft-close doors are standard on Black Label, and a “high-efficiency” cabin filter is standard on all trims. 2020 Lincoln Aviator Grand Touring Black Label View 34 Photos What are the Aviator interior and in-car technology like? No other company's interiors look anything like the mid-century-inspired palace of cool you get in the Aviator. All versions are available with distinctive color schemes shown below, but the Black Label trim level stands out the most with its three available "themes" of "Chalet," "Flight" and "Destination" that get special colors and trim types. The quality of some plastics and the fit-and-finish aren't up to Mercedes or BMW levels, but everything looks so special that it covers whatever deficit exists. Most competitors just seem drab and generic by comparison.

2018 Lincoln Navigator vs luxury SUV rivals: How it compares on paper

The all-new 2018 Lincoln Navigator is an impressive, luxury-lined beast. However, while its Black Label interior stood out most during our first drive of the new Navigator, it also seemed pretty clear that much of this full-size SUV was superior to the competition in a number of fundamental ways. Its Raptor-sourced 3.5-liter V6 had class-leading power for one, and its third-row seat seemed as spacious and comfortable as its rivals' are cramped and barely usable. To search for your next new vehicle, try Autoblog' s Car Finder. Yet, I wanted to take a closer look at how the Navigator fully compares on paper to its competitors - especially the Cadillac Escalade with which it most directly competes. The below spreadsheet should tell the whole story, but as you can see, there's an awful lot of class-leading green highlighter in the Navigator's column. The cargo volume and third-row legroom numbers are particularly telling, with the latter actually going up to 42.3 inches when you slide the second-row fully forward. Now, a few things to note about the above spreadsheet. The GLS-Class is also available as the GLS 550, which boasts a 4.7-liter V8 that just comes up short to the Navigator with 449 horsepower but has to deal with only 5,578 pounds. Its $94,950 price tag is comparable to the Navigator Black Label. Much of the LX 570's information is also applicable to the Toyota Land Cruiser, which, badge aside, could certainly be considered a member of this segment given its feature content and still-hefty price tag. It has better ground clearance and approach/departure angles than its Lexus sibling, along with an as-indicated lower price. Much of the Escalade's information also applies to the GMC Yukon Denali, while the Infiniti QX80 is applicable to the Nissan Armada. Related Video: Cadillac Infiniti Lexus Lincoln Mercedes-Benz SUV Luxury Off-Road Vehicles consumer lincoln navigator