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Lincoln taps Serena Williams to pitch all-new Navigator

Lincoln is turning to a new star to help it pitch the hot-selling Navigator SUV alongside Matthew McConaughey: Tennis megastar and businesswoman Serena Williams. She'll help pitch the Navigator in a social media campaign that launched Thursday. Lincoln released four short spots that will appear on Lincoln and Williams' social channels. In one, the longest at 41 seconds, Williams recalls buying her first Navigator as a teen and says she's come full circle as a mother. She dubbed the vehicle "Ginger." "Ginger was all white, she had 22s and she had rims," she says in the spot. "I felt like, you know, I was kind of balling in a way. It was like my first huge purchase." Another shows Williams talking on a tennis court about being a mother and how the vehicle functions as a kind of bedroom for her daughter, Olympia, who was born last September. "For me that's what's most important." Like the McConaughey spots before them, the new spots hew to the Lincoln script of mostly not focusing on the vehicle but rather on experiences. (Williams' experiences seem a lot less ethereal than McConaughey's.) View 4 Photos Williams is known for her tennis exploits, having won a record 23 Grand Slam singles titles and four Olympic gold medals. She has fashion deals with Puma and Home Shopping Network and launched her own fashion brand called Aneres. And she operates the Serena Williams Fund to emphasize education and help victims of gun and domestic violence, plus the Williams Sisters Fund, which she launched in 2016 with her sister, Venus. Serena Williams is also a member of the Oath Board of Advisors. Oath is the parent company of Autoblog. "Serena is an amazing athlete who has won 23 Grand Slams, but she also has a family, she has her own clothing line, she sits on major boards, she's philanthropic — she has all these competing demands on her time," Lincoln Group Marketing Manager John Emmert said in a statement. "We know that time is our Navigator client's ultimate luxury as they balance everything in their busy lives, and Serena exemplifies that balance with poise and grace." It's not the first time Williams has endorsed an automotive brand, notes AdAge. Mini featured the tennis star in a Super Bowl ad in 2016. The Navigator is all-new for 2018. It won North American Truck of the Year last month at the Detroit Auto Show. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Chief designer for Lincoln Aviator SUV is brand's new design director

The man behind the looks of cars like the 50th anniversary 2015 Ford Mustang, the current-generation Lincoln Continental and the luxury division’s new 2020 Aviator SUV is LincolnÂ’s newest design director. Kemal Curic replaces David Woodhouse, who left earlier this year and is now a vice president overseeing design at Nissan and Infiniti. Curic, 41, was born in Sarajevo and grew up in Germany and Croatia. He began his career with Ford of Europe in 2003 after earning a bachelorÂ’s degree in industrial design and a masterÂ’s in transportation design in Germany. There, he worked on the European version of the Fiesta, the Mondeo (the European version of the Fusion) and the Kuga compact SUV. aviator-4 View 38 Photos In 2010, Curic won a global sketch competition Ford created to pick a designer for the 50th anniversary Mustang. He moved to FordÂ’s headquarters in Dearborn, where he joined the design team for the 2015 Ford Mustang, which won the EyesOn Design award for Best Production Vehicle at the 2014 Detroit auto show. Curic became exterior design manager in 2014 for the reborn Lincoln Continental sedan, then lead the overhaul of the brandÂ’s design language. He became chief designer for the three-row Aviator, which debuted at the 2018 L.A. Auto Show, and he served a lead exterior designer on the all-new 2020 Corsair, LincolnÂ’s compact crossover that was formerly known as the MKC. In an interview earlier this month with Truck Trend, Curic talked about how the midsize Aviator exemplifies LincolnÂ’s new design ethos. “This is the anti-wedge, which is very elegant,” he said. “If you think about cars of the 1960s, they had that exuberant attitude with more anti-wedge than most vehicles today. Think about the angle of attack of an airplane. You have this gliding gesture, sort of leaning back. The anti-wedge, a teardrop shape, is also the most optimized shape for aerodynamics.” Curic has said he was captivated by American cars as a child growing up in Europe, and he told Truck Trend that he grew up doodling cars in his notebooks at school, which sometimes got him in trouble and made his parents worry. HeÂ’ll reportedly split his time between Dearborn and LincolnÂ’s design studio in Irvine, California, where he lives with his family.

Ford rakes in record $2.5b profit during Q1 of 2016

Fears that the auto industry is due for a downturn may be fading. Ford posted record profits in the first quarter of 2016, the company announced Thursday. Chief financial officer Bob Shanks said Ford enjoyed its best quarterly performance in history, generating operating profits of $3.8 billion and a record profit margin of 9.8 percent. Overall, the company's $2.5 billion profit in the quarter more than doubled from the 2015 quarterly results. "The first quarter was an absolutely terrific start to the year, an all-time record for the company, with very strong performance across the business," said chief executive officer Mark Fields. "We're excited about our future and confident in our ability to deliver long-term growth and profitability as we expand our business model to be both an auto and a mobility company." During the quarter, Ford announced the creation of Ford Smart Mobility, a new subsidiary that would vet future mobility projects in the realm of car-sharing, fractional ownership and autonomous deployment. The company also kicked off a billion-dollar makeover of its Dearborn, Michigan campus and headquarters. The company's after-tax earnings of $0.68 per share trumped Wall Street's expectations, and were significantly up from $0.39 per share a year ago. The results were buoyed by the company's fourth consecutive quarter of growth in Europe, which comes after a long period of stagnant sales. Ford's earnings results come amid reports that April car sales are on pace to jump 4 percent year over year, which would make it the best-selling April in history. Kelley Blue Book projects that car sales will reach 1.51 million this month, placing the industry on track for 17.5 million vehicles sold in 2016. Even as SUV and crossover sales drive the market, analysts say Nissan and Honda are positioned to benefit from renewed interest in mid-size cars. "Following a disappointing March, we expect sales to get back on track in April with SAAR in the mid-17 million range," said Tim Fleming, analyst for Kelley Blue Book. "Increased fleet sales and rising incentive spending among automakers remain the factors to watch, but the retail demand appears to be holding steady, signaling the industry's strong run isn't over quite yet." Related Video: Image Credit: Getty Earnings/Financials Ford Lincoln 5g Connectivity mobility auto industry financial