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Why Lincoln says it's loving Ellen and Conan MKC ad spoofs [w/videos]

You would think that commercial being ridiculed across the Internet would be an advertising executive's worst nightmare, but that's not necessarily the case. At least not when it comes to Lincoln and its latest campaign to promote the new MKC.
The campaign features Matthew McConaughey channeling his characters from True Detective and The Lincoln Lawyer, and was quickly spoofed by both Conan O'Brien and Ellen DeGeneres. But instead of shaking their heads in dismay at the comedy talk-show hosts' take on their ad, Lincoln and its advertising firm Hudson Rouge welcome the free publicity.
"We're flattered. Just to get out into the public mind with parodies says you've achieved a certain amount of notoriety," Hudson Rouge CCO Jon Pearce told Automotive News. "It's hard to put a dollar amount on earned media. We couldn't ask for better."

Editors' Picks, May 2023: Some Subarus and a pair of luxury SUVs

The month of May saw a number of new vehicles jump into the pool of Editors' Picks. Subaru grabbed a pair with its brand-new generation of Crosstrek for 2024, and the Legacy earns one in the ever-shrinking midsize sedan segment. In the luxury space, we have one entry from Britain and one from here at home. The new Range Rover already got an Editors' Pick, but now the Range Rover Sport joins the ranks. The Corsair earned Editors' Pick status before its update, too, but now the refreshed version rejoins the ranks. In case you missed our previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get an EditorsÂ’ Pick designation. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in May that earned an EditorsÂ’ Pick. 2023 Subaru Legacy 2023 Subaru Legacy View 15 Photos Quick take: The Legacy brings all-wheel drive with sedan dynamics to a shrinking segment, and it does so with a competitive price, respectable tech and tons of utility. Score: 7.5 What it competes with: Honda Accord, Nissan Altima, Toyota Camry, Hyundai Sonata, Kia K5 Pros: All-wheel drive in every trim, spunky turbo engine, tons of space in the rear and trunk Cons: CVT makes for a dull drive, infotainment is clunky, styling is on the bland side From the editors: Associate Editor Byron Hurd — "Not everybody has abandoned sedans. Not only is Subaru keeping some of its eggs in this four-door basket, but it's dyeing them in some festive shades. The new turbocharged and tightened Sport model makes a great case for itself as a grown-up WRX without all the GT-themed nonsense. Shame about the CVT." In-depth analysis: 2023 Subaru Legacy gets Sport trim, more tech, fresh design   2023 Range Rover Sport Quick take: It may not be outwardly sporty, but the Range Rover Sport has a killer design, gorgeous interior, buttery-smooth driving characteristics and a clean tech interface.

Is Lincoln MKC cutting into Cadillac SRX sales?

The two big American luxury brands of Cadillac and Lincoln are on surprisingly similar paths at the moment with both divisions hoping to redefine themselves and grow popularity. They're still early in the process with no clear winner yet, but things might actually be looking up for Lincoln's latest model, according to a monthly sales analysis from The Motley Fool. It seems, at least early on, that the new MKC crossover might be taking a bite out of the Cadillac SRX's growth.
The MKC launched just a few months ago and has been getting a big marketing push from a series of oft-mocked ads starring the smooth-talking Matthew McConaughey. The luxury CUV has been the popular, new kid on the block with growing sales since its introduction. While smaller than the SRX, the Lincoln starts at a lower price and offers better fuel economy.
Through June, the SRX performed well with sales up over 20 percent on average through June, according to The Motley Fool. However, July and August saw things plummet with year-over-year drops of 7 percent and 37 percent, respectively. It still far outsold the MKC in terms of actual units in a given month, but the Caddy's continued growth has appeared to stagnate.