1998 Lincoln Town Car Base Limousine 4-door 4.6l on 2040-cars

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The Lincoln Way seeks to woo customers with unique services

Lincoln has been fighting hard to shed their image as a luxury brand for the elderly. The company has recently introduced or updated nearly every vehicle in its fleet in order to literally put a new face on the brand. Options, like the Black Label program, attempt to pull influence from high-end automakers that provide services extending beyond scheduled oil changes. Now, Lincoln is introducing a program that it refers to as The Lincoln Way, a suite of customer-oriented services that the company hopes will set it apart from the pack. All of this starts this fall when the new Continental goes on sale. Customers will have access to services like vehicle pickup and drop off and complimentary loaner vehicles. The company is planning more incentives for the future, but details are vague. Lincoln parent Ford is offering similar services on the upcoming GT. The Lincoln Way seems to be an expansion of some services already offered under the Black Label program. Right now, Black Label includes scheduled maintenance, car washes, and concierge services, as well as exclusive vehicle colors and options. The program is pricey and only available on some models in some states, though Lincoln plans on expanding Black Label's reach. In addition to these services, Lincoln is opening a showroom of sorts, called the Lincoln Experience Center, in Newport Beach, California. The facility won't actually sell vehicles. Instead, customers can come and learn about the brand, build and price vehicles, and take test drives. The Experience Center will then put customers in contact with local dealers. Lincoln says the increased focus on customer care and satisfaction draws influence from the company's growth in China. Since the introduction of The Lincoln Way services, sales in China have grown greatly. Sales in the United States, like China, have been improving the past few years. With the introduction of The Lincoln Way, the company hopes that Matthew Mcconaughey won't be the only draw for future customers. Related Video: Lincoln Ownership Luxury lincoln black label

2020 Lincoln Navigator cut to three trims, starts at $77,120

Lincoln has reworked the Navigator lineup for 2020, a brand spokesperson telling Cars Direct it wants to make ordering the luxury SUV "even more effortless for clients." That means shedding one of the four current trims, the Select, and rearranging pricing for the three remaining variants. The entry-level Navigator Standard starts at $75,825 before the $1,295 destination charge, the total coming to $77,120. The figure represents a $2,620 increase over the 2019 model year, but as we reported earlier, Lincoln added a number of new features for 2020. Convenience items such as power running boards, heated and cooled front seats, wireless phone charging, and Lincoln's Phone as Key system are standard throughout the range. Every 2020 Navigator will also get the driver safety suite CoPilot360. That technology isn't available on the 2019 Navigator Standard, and requires the $2,640 Technology Package on the Select trim, which is already $4,000 more expensive than the base trim. With the Select gone, the next trim up is Reserve. Lincoln says 90 percent of customers choose the Reserve or Black Label trims, and any buyers planning on the former will think 2020 a good year. The Reserve could only be had as a 4x4 in 2019, but adds a 4x2 powertrain for 2020 and lowers its price. It will start at $82,660 in two-wheel-drive guise, making it $3,830 less than the 2019 model with all-wheel drive. The Reserve 4x4 will cost $85,330, for a discount of $1,170 compared to 2019. The 2020 Navigator Reserve will also add the option of a Monochrome Package, which eliminates chrome on trim like the grille and side vents, making them body color instead. It also paints the mirror caps in the body color and swaps out for 22-inch, 12-spoke black painted wheels. We don't know pricing on that yet, but the package will only be available in Pristine White, Ceramic Pearl (gray), or Infinite Black.   The extended Reserve L in 4x2 form starts at $85,860. Cars Direct didn't break out a price for the Reserve L 4x4, but assuming the $3,200 price difference between the 4x2 models holds, the price would be $88,530. That's the same $1,170 discount as on the non-L Reserve trims.    The top-shelf Black Label sticks to a 4x4-only formula, and goes up by just $375 for both regular and L versions. The regular 2020 Black Label trim will cost $98,065, the Black Label L will cost $101,265.

2019 BMW X7 vs luxury SUV rivals: Comparing specs and photos

Today we get our first-ever look at the first-ever 2019 BMW X7 crossover. We've actually already had our first-ever drive in an X7 Prototype. And so, we thought it appropriate to follow that up today with the first-ever X7 comparison of specs between BMW's first-ever three-row crossover with legitimate room for seven and its many high-dollar competitors. On paper, the 2019 X7 definitely seems to most closely align with the Mercedes-Benz GLS-Class. Their similar dimensions, interior space, engine choices and price would certainly imply where BMW placed the target when developing X7. We used those same elements to determine three-row vehicles likely to be cross-shopped or that should be cross-shopped. These include the Audi Q7, Land Rover Discovery, Volvo XC90 and Lincoln Navigator. Yes, the latter is a truck-based SUV as opposed to a crossover, but tell that to all the people lining out the door at the local Lincoln emporium. They do not care, and neither shall we. We also included the 2019 BMW X5, which was completely redesigned for this year and therefore not the first-ever. That makes it less appealing? Either way, lining the new X5 up with the SUV that leapfrogs it atop BMW's SUV hierarchy should provide a good idea of just how much more you get by going up a model number. Engines and model lineup Again, the X7 aligns closest with the GLS, offering a base six-cylinder in its xDrive40i model and an upgrade turbo V8 in the xDrive50i. The Mercedes engines have greater output, but the GLS still accelerates slower than the BMW. As the 2019 X5 offers the exact same engines, we would also expect the X7's fuel economy to be superior to the GLS once its estimates are announced. It should be noted, though, that the GLS offers a high-powered AMG model whereas we anticipate the X7 to offer a plug-in hybrid model comparable to the X5 upcoming xDrive45e model. The other luxury SUVs diverge in their engine choices and model lineup. The Audi Q7 offers a base turbocharged four-cylinder, as does the Volvo XC90 in its T5 model, which we left out of the above chart entirely for space reasons. That the Q7 3.0 TFSI supercharged V6 gets the same fuel economy estimates as the four-cylinder is proof positive that engine is purely around for its lower base price.