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Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

2017 Lincoln Continental pricing undercuts Cadillac CT6

For 40,000 people interested in purchasing a new Lincoln Continental, today is the day they've been waiting for. We have the full and complete list of prices and optional extras for the luxury brand's big, new sedan. The Continental will be offered in four trims – Premiere, Select, Reserve, and Black Label. The Premiere starts at $45,485 (including $925 in destination pricing), while the Select kicks off at $48,440. Speaking of the Select, the base 3.7-liter V6 can be swapped for a 2.7-liter EcoBoost V6, if you've got $2,250 to burn, driving the price up to $50,690. Going to the Reserve gets you more kit and the 2.7-liter comes standard, but the price increases to $54,840. Finally, the base Black Label starts at $63,840. In the case of both the high-end trims, Lincoln will let you upgrade to the eagerly anticipated 400-horsepower, 3.0-liter V6 for $3,265. All-wheel drive is a $2,000 option regardless of trim or engine. Standalone options include Lincoln's "Perfect Position" seats, a $1,500 feature that adds 30-way adjustability. It's easy to drive those prices up, of course. Lincoln is offering five options packages, spread across the Select, Reserve, and Black Label trims. The Select Plus (blind-spot monitoring and Sync 3) adds $1,255 to the price of the Select. The $695 Climate Pack (automatic high beams, heated rear seats, a heated steering wheel, and rain sensing wipers) and $3,105 Technology Pack (360-degree camera, adaptive cruise control, Enhanced Active Park Assist, lane keeping assist, and forward collision warning) can be added to the Select, Reserve, and Black Label. The $4,300 Rear-Seat Pack (heated, cooled, and multi-contour rear seats, inflatable rear belts, and a panoramic sunroof) will pamper backseat passengers on the high-end Reserve and Black Label, while the $5,000 Luxury Package will add LED headlamps and a 19-speaker Revel stereo to the Reserve trim. Standalone options include Lincoln's "Perfect Position" seats, a $1,500 feature that adds 30-way adjustability. That's just silly. More common features include a $1,130 Revel stereo, a $1,750 panoramic sunroof, $750 20-inch wheels, and a $335 CD player. So yeah, don't expect many of those base prices to make it to the showroom without some swelling. By our math, the Conti tops out at a cool $82,400. Lincoln says it's big target for the Conti is Audi A6, and its pricing matches up neatly with that car. The front-drive 2.0-liter turbocharged A6 Premium starts at $47,125.

Ford fixing 130k vehicles in three recalls

Ford is issuing three new safety campaigns that cover a total of 130,801 vehicles in North America, but the company has no reports of accidents, injuries, or fires from any of these issues. The largest of these campaigns covers 128,823 examples of the 2009-2010 Ford Edge and Lincoln MKX that are currently registered or originally sold in rust-prone areas of North America, including 110,636 in the US. On these crossovers, "corrosion under the reinforcement brackets where the fuel tank is mounted" can potentially result in a fuel leak. To fix the issue, dealers will inspect the tank and will repair or replace it as necessary. The affected locations are: Connecticut, Delaware, the District of Columbia, Illinois, Indiana, Iowa, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, West Virginia, Wisconsin; and the Canadian provinces of New Brunswick, Newfoundland and Labrador, Nova Scotia, Ontario, Prince Edward Island, and Quebec. Ford is also recalling 1,906 North American examples of the 2016 Mustang, including 1,900 in the US, because of possible damage to some components during shipping to the factory. On the affected pony cars, "dealers will replace front and rear seat belt assemblies, rear seat buckle assemblies, and child tethers," the company says in its statement. Finally, the smallest campaign is for 72 units of the 2016 Ford E-Series cutaway and chassis cab in North America, including 65 in the US. On these, the trailer brakes don't activate when pressing the brake pedal, and dealers need to update the powertrain control module software. Related Video: FORD ISSUES TWO SAFETY RECALLS AND ONE SAFETY COMPLIANCE RECALL IN NORTH AMERICA DEARBORN, Mich., Oct. 28, 2015 – Ford Motor Company is issuing two safety recalls and one safety compliance recall in North America. Ford is not aware of any accidents, injuries or fires related to these conditions. Details are as follows: Ford Motor Company issues safety recall for certain 2009-2010 Ford Edge and Lincoln MKX vehicles in North America for potential fuel tank issue Ford Motor Company is issuing a safety recall for approximately 129,000 2009-2010 Ford Edge and Lincoln MKX vehicles in corrosion states and provinces in North America for possible corrosion under the reinforcement brackets where the fuel tank is mounted to the vehicle.