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The Zephyr could help Lincoln, seriously

The Zephyr could help Lincoln. The concept car revealed this week at the Shanghai Motor Show is gorgeous and a conversation starter. People noticed Lincoln.  The brand is quick to say the car, officially called the Zephyr Reflection Preview, is only intended for sale in China and what we’re seeing is a concept. In other words, donÂ’t get excited and donÂ’t read too much into the reveal. Why not?  Mercedes, Audi and BMW still do pretty well with sedans. So do Lexus and Cadillac. IÂ’m not saying Lincoln should line up three wide against the C-Class, E-Class and S-Class and try to go head-to-head. Just make one car, maybe complemented by a crossover variant, like the Volvo S60 and V60 Cross Country relationship. Tiptoe into the segment. Price it right, make it electric and see what happens. IÂ’ve argued Chrysler only needs a few models to become relevant again. Lincoln already has more than a few solid models. Lincoln is relevant. The Navigator is the superstar, and the brand has a respectable lineup with attractive design, solid powertrains and clever chassis setups (like the AviatorÂ’s independent rear suspension). Lincolns arenÂ’t more expensive Fords with flashier grilles anymore. Ironically, thatÂ’s exactly what the last Zephyr was — a gussied-up 2006 Ford Fusion — that lasted for one year before being renamed the MKZ. Ford Motor Co., including Lincoln, famously pivoted away from cars. That was a mistake. The Ford brand can compensate with Bronco Sports and Maverick pickups and maybe a crossover-wagon thing that sort of replaces the Fusion. Lincoln could use something beyond crossovers and SUVs. At this point, youÂ’re probably saying, “Uh, Continental, hello — Lincoln tried this." In fact, Lincoln has actually sold 768 Continentals this year as it sells off remaining inventory of the now-discontinued sedan. IÂ’d argue the ContinentalÂ’s demise wasnÂ’t due to its merits. ItÂ’s a pretty good car. It just had the misfortune of launching in 2016 as the market for sedans continued to shrink. The Continental was never going to be a volume play, but the measly sales figures it did achieve didnÂ’t justify its existence, even for a halo car. The Cadillac CT6, the ContinentalÂ’s domestic rival, met the same fate for the same reasons. Why would a new sedan fare any better? Lincoln didnÂ’t reveal the powertrain of the prototype, but an electric Zephyr sedan could bring in a whole new customer to the brand.

Ram 1500 Rebel TRX and Jeep Grand Wagoneer | Autoblog Podcast #642

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by News Editor Zac Palmer. The big news this go-around is the reveal of the 2021 Ram Rebel TRX and Jeep previewing the 2022 Grand Wagoneer. They also discuss a mysterious BMW M8 mule and the F1-inspired Delage D12. Next, they talk about driving the Lincoln Navigator and Mercedes-AMG C 63 S Coupe before revisiting a recent "Spend My Money" segment with an update from the sender. Autoblog Podcast #642 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2021 Ram Rebel TRX debuts as a Hellcat-powered, desert-running Raptor killer Jeep previews 2022 Grand Wagoneer again What's hiding beneath this mystery BMW M8 mule? (Update) Historic French brand Delage returns with the D12 Cars We're Driving: 2020 Lincoln Navigator 2020 Mercedes-AMG C 63 S Coupe Spend My Money update Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

Electric Lincoln Corsair-E coming in 2026, report says

An electric Lincoln Corsair is on the way, Automotive News reports. It’s currently scheduled to arrive in 2026 and will be built at the Oakville, Ontario, assembly plant. Automotive NewsÂ’ source for this information is AutoForecast Solutions LLC, an automotive global forecasting company. “At this point, weÂ’re not sure if it will completely replace the Corsair or if there will be an equivalent gas-powered Corsair. But they would be on two different platforms,” Sam Fiorani, vice-president of AutoForecast Solutions, told Automotive News. The vehicle is currently going by the name of Corsair-E. ItÂ’s no surprise to see that it would require a new platform to build. The Corsair is currently riding on the Ford EscapeÂ’s platform, and the highest level of electrification seen there is a plug-in hybrid variant. This electric Corsair will be one of many EVs/electrified vehicles being manufactured at the Oakville plant in the coming years. It was announced late last year that Ford would build five new electrified models there this decade, with the first scheduled to roll off the assembly line in 2025 and the last in 2028. This could mean full EVs or hybrids, but the split is unknown so far. Ford still isnÂ’t talking about its specific plans with this Canadian plant. Automotive News received the standard, Ford “does not comment on future products” response when it queried the Blue Oval. In the meantime, anyone wanting their electrified Lincoln Corsair fix can find it in the Corsair Grand Touring PHEV going on sale soon.  Related video: