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Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

2019 Lincoln Nautilus First Drive Review | A refresh that's more than skin deep

SANTA BARBARA, Calif. — Its name is new, but the 2019 Lincoln Nautilus is really a rebranded, restyled and updated version of the second-generation Lincoln MKX, which has been on sale since 2016. Renaming your bestselling vehicle is risky, but Lincoln has been struggling, and it feels the names of its vehicles are partly to blame. Recall that since 2007, Ford's luxury brand has used letters to name some models, including MKZ and MKX, and traditional names on others like Navigator and Continental. Well, now it's ditching the letters and renaming those vehicles. The MKX is now the Nautilus. The smaller MKC is rumored to become the Corsair, which was a name used by Edsel back in the 1950s. The seven-passenger Aviator will go on sale in 2019, and the MKZ's new name is anybody's guess. Zephyr again, maybe? NordicTrack is already taken. Lincoln has also been rolling out a new grille design, which debuted on the Continental in 2017 and replaces the unloved winged look that was supposed to remind luxury buyers of the elegance of the 1939 Lincoln Continental — but didn't. Fitting the new grille to the 2019 Nautilus completes that rollout, and the five-passenger SUV is certainly more handsome than before. Its mesh is a repetition of the Lincoln Star logo, and it works. The SUV's front fascia, headlamps and hood are new as well, and the hood has grown a sizable and attractive center peak. Underneath that hood is a new 2.0-liter turbocharged four-cylinder with direct injection. It's the same engine used in the smaller MKC and the Ford Edge, which shares the Nautilus' chassis, but Lincoln doesn't use the name EcoBoost for this and its other powerplants. The 2.0-liter replaces the naturally aspirated 3.7-liter V6 as the standard engine, and it's rated 250 horsepower at 5,500 rpm and 280 lb-ft of torque at 3,000 rpm on 93 octane fuel. Those numbers are down from the V6, which was rated 303 hp at 6,500 rpm and 278 lb-ft of torque at 4,000 rpm. But Lincoln has also replaced the antiquated six-speed automatic transmission with an eight-speed, so overall performance is comparable, and city fuel economy is up significantly. With the V6 and front-wheel drive, the MKX was rated 17 mpg city and 25 mpg highway. The new combination has a 21 mpg city rating. The considerably more powerful twin-turbo 2.7-liter V6 remains optional, rated 335 hp at 5500 rpm and 380 lb-ft of torque at 3250 rpm.

Ford Edge, Lincoln Nautilus to die in 2023

Last summer saw two separate reports that Ford killed the next-gen Edge due in 2023, the move leading to the death of the Lincoln Nautilus in 2024 since the Lincoln is based on the Ford. As part of its future product roundup, Automotive News looked into the futures of a range of Ford Motor Company products, reporting that the Edge and Nautilus will both die in 2023. The Edge is said to be dead for good, thanks to Ford having four two-row crossovers in the lineup with the arrival of the hugely popular Bronco line, and a three-row Explorer that's only $175 more expensive at the moment. The Nautilus, however, could get a second act. When Ford came to an agreement with Canada's Unifor union about the Oakville Assembly Plant, which builds the Edge and Nautilus, the automaker pledged to turn Oakville into an EV production facility. Lincoln's big on battery-electric vehicles in the near-term, Unifor mentioning Oakville product plans that would have at least one EV coming off the line by 2025 and four more by 2028. Automotive News says Lincoln's got a small crossover and a midsize crossover due in 2025, and the small one could come from Canada and slot into the space left empty by the departed Nautilus, perhaps carrying on the name, perhaps not. One step up in size, the Ford Explorer and its Lincoln Aviator platform mate will soon welcome two battery-electric cousins into the family. These will both probably debut in 2022 and go on sale in 2023, the Ford produced in the Cuautitlan, Mexico, facility that now builds the Mustang Mach-E. As for which platform they'll ride on, it's not clear yet. Ford has four dedicated EV architectures planned for the company fold: GE2, the evolution of the Mach-E's GE1 platform; TE1 for trucks, coming in 2025; the Rivian platform that will contribute a dedicated Ford vehicle; and a version of Volkswagen's MEB platform for European offerings, with Ford planning to have an all-EV lineup across the Atlantic by 2030. The Explorer and Aviator EVs could get the GE2, or if Ford wants to showcase extra-rugged chops for both, the TE1. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.