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Lincoln MKC crossover adopts the Continental's grille

The last vestiges of the controversial split Lincoln grille are slowly being removed as the company revamps its lineup. It started with the MKZ and Continental, with the most recent rhinoplasty recipient being the Navigator. Now, based on spy shots, it looks like the MKC crossover will be the fourth to get the new corporate grille. Under the heavy vinyl coverings, we can clearly see the proud Continental-inspired grille. We can also see that it will feature the same chrome mesh with Lincoln badge-shaped openings found on other cars with the grille design. We can also assume that the headlights will receive a substantial refresh, but the lower bumper doesn't look particularly different. The rest of this prototype MKC looks the same as the existing model. The back is covered, which indicates that the taillights may be updated. We wouldn't expect a radically different look, since the MKC already has a full-width taillight treatment. We also noticed that the wheels appear to be inspired by the cool turbine wheels of the Navigator. Whatever the other changes are, we'll probably see them soon. This is clearly just a refresh, and so there's a good chance we'll see the production model revealed by the end of the year, or early next year at the latest. Related Video:

2020 Lincoln Aviator pricing can fly sky high: Configurator is up and running

The 2020 Lincoln Aviator is priced at $52,195 to start, Lincoln announced today as the crossover's configurator went live. Revealed at the Los Angeles Auto Show late last year, the Aviator is the newest entry in Lincoln's SUV lineup. It slots in below the Navigator but above the Nautilus. Five different trim levels will be offered at the start, with two powertrain combinations as well. The most expensive Black Label Grand Touring SUV will set you back a cool $88,895. Even the base engine in the Aviator is quite potent. It's a 3.0-liter twin-turbo V6 making 400 horsepower and 400 pound-feet of torque. The plug-in hybrid version is even more powerful, as it keeps the same gas engine but adds electric power to bring the final tallies to 450 horsepower and 600 pound-feet of torque. Hello Germany, says Lincoln. Lincoln differentiates between the plug-in and normal Aviator with the Grand Touring designation. The cheapest one of these begins at $69,895. That's a hefty price increase compared to the base model, but the power increase plus ability to run an unspecified number of miles on electric only is a pretty hefty benefit. As we take a look at others in the segment, the Lincoln is priced competitively in base spec. Specifically, the Aviator undercuts the Germans by a decent amount. The 2019 BMW X5 starts at $61,695. Mercedes has the redesigned 2020 GLE starting at $56,695. And the Audi Q7 begins at $54,545. Every one of those cars is underpowered compared to the Aviator at those price points. That said, you probably won't want just the base Aviator. Stepping up just one level to the Reserve trim at $57,285 nets you features like a 14-speaker Revel audio system, 360-degree camera and quad-zone climate control. Going up to the pricey Black Label ($78,790), you'll get the 30-way heated/cooled seats, 28-speaker Revel audio system, Panoramic roof and all the fancy materials that go with Lincoln Black Labels. If you tack on every option you can to the high-zoot version, it'll crest $90,000. Lincoln says orders for the new Aviator can be placed in February, and vehicles will be arriving to dealers in the summer. 2020 Lincoln Aviator View 27 Photos Related video:

Lincoln MKC Concept shows real promise [w/video]

Ford's efforts to resuscitate its moribund Lincoln luxury brand began in earnest with the introduction of its 2014 MKZ sedan, a model many labeled as the marque's make-or-break offering. Of course, one model does not a comeback make, and with the MKZ just now starting to trickle into dealers, it will be some time before America's jury of consumers comes in with their judgment. More to the point, it's likely to take better than a decade's worth of products and sustained marketing effort to even begin to figure out whether Lincoln has a shot at redemption or if it will die of Mercury poisoning. After all, rival General Motors has been pouring resources into Cadillac since the late '90s, and if the sales charts are any guidance, it's still probably too early to declare its rebirth a success.
Certainly, a brand with Ford's resources, free of distractions (read: the now-defunct Premier Auto Group and various other side projects) should be able to successfully market a single luxury brand, particularly one with such a rich - if distant - history. Especially now with the Blue Oval enjoying more consumer goodwill than at any time in recent history. So let's all give Alan Mulally and friends a little room to work, eh?
We can start by focusing on the compact crossover seen before you, the Lincoln MKC Concept. Riding atop the same global C-platform that underpins the Ford C-Max, Escape and Focus, the MKC showcar here presages a production small CUV that will stick its distinctive nose into one of the auto industry's fastest-growing segments.