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Why Lincoln says it's loving Ellen and Conan MKC ad spoofs [w/videos]

You would think that commercial being ridiculed across the Internet would be an advertising executive's worst nightmare, but that's not necessarily the case. At least not when it comes to Lincoln and its latest campaign to promote the new MKC.
The campaign features Matthew McConaughey channeling his characters from True Detective and The Lincoln Lawyer, and was quickly spoofed by both Conan O'Brien and Ellen DeGeneres. But instead of shaking their heads in dismay at the comedy talk-show hosts' take on their ad, Lincoln and its advertising firm Hudson Rouge welcome the free publicity.
"We're flattered. Just to get out into the public mind with parodies says you've achieved a certain amount of notoriety," Hudson Rouge CCO Jon Pearce told Automotive News. "It's hard to put a dollar amount on earned media. We couldn't ask for better."

2017 Acura NSX #001 is finally here | Autoblog Minute

The first 2017 Acura NZX rolls off the line in Ohio and Lincoln may be ditching some initials for a classic nameplate. Senior Editor Greg Migliore reports on this edition of Autoblog Minute. Show full video transcript text [00:00:00] The first 2017 Acura NSX rolled off the assembly line this week in Marysville, Ohio. Marking the return of the iconic supercar. VIN #001 went to Nascar Owner Rick Handpick. He paid $1.2M at auction for the first NSX. The proceeds went to charity. The 2017 NSX uses a twin turbo V6 teamed with three electric motors to make a total of 573-hp and 476-lb.ft of torque. The supercar also runs a nine speed dual clutch transmission and AWD. The starting price is $157,800 but you can option this thing out to well over $200k. Ford Motor Company applied this month to get the rights to the trademark for the word Zephyr. Lincoln is using some real names again aside from these MKC and MKX things that don't mean a lot to the general public. The Navigator is going strong and a new one comes on next year. Plus it brought back the Continental which was a well revived move. So Zephyr should ring a bell it was used in the 1930s and 40s, it was also used a little less memorably in 2006 on a Lincoln model that was essentially a rebadged Ford Fusion. Here's the take away: we think the MKZ might be rebadge as the Lincoln Zephyr. For Autoblog I'm Greg Migliore. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Acura Lincoln Coupe Luxury Performance Autoblog Minute Videos Original Video trademark Lincoln Zephyr

Ford recalls over 953,000 vehicles to replace Takata airbag inflators

DETROIT — Ford is recalling more than 953,000 vehicles worldwide to replace Takata passenger airbag inflators that can explode and hurl shrapnel. The move includes over 782,000 vehicles in the U.S. and is part of the largest series of recalls in U.S. history. Included are the 2010 Ford Edge and Lincoln MKX, the 2010 and 2011 Ford Ranger, the 2010 to 2012 Ford Fusion and Lincoln MKZ, the 2010 and 2011 Mercury Milan, and the 2010 to 2014 Ford Mustang. Some of the recalls may be limited to specific geographic areas of the U.S. Takata used the chemical ammonium nitrate to create an explosion to inflate airbags. But it can deteriorate over time due to heat and humidity and explode with too much force, blowing apart a metal canister designed to contain the explosion. At least 23 people have been killed worldwide and hundreds injured by the inflators. Ford says it doesn't know of any injuries in vehicles included in this recall. Dealers will replace the inflators. Ford will notify owners about the recall starting on Feb. 18, and the company has replacement parts available for dealers to order, said spokeswoman Monique Brentley. In previous Takata recalls, parts availability had been an issue. Owners can go to this Ford website and key in their vehicle identification number to see if their cars and SUVs are being recalled. The same information will be available soon at the NHTSA recall website. More than three years after the U.S. National Highway Traffic Safety Administration took over management of recalls involving Takata inflators, one third of the recalled inflators still have not been replaced, according to an annual report from the government and a court-appointed monitor. The report says 16.7 million faulty inflators out of 50 million under recall have yet to be replaced. And 10 million more inflators are scheduled to be recalled this month, including the Ford vehicles. Safety advocates said the completion rate should be far higher given the danger associated with the inflators. The recalls forced Takata of Japan to seek bankruptcy protection and sell most of its assets to pay for the fixes. The inflators grow more dangerous as they get older because ammonium nitrate deteriorates due to high humidity and cycles from hot temperatures to cold. The most dangerous inflators are in areas of the South along the Gulf of Mexico that have high humidity. Related Video: