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2024 Lincoln Nautilus First Drive Review: Lincoln's moonshot (with nits to pick)

PALM SPRINGS, Calif. – It was only a decade ago when Lincoln seemed destined to go the way of Oldsmobile and Mercury. Odd styling, cheap retro interiors and blatant parts sharing with supporting Ford vehicles had this storied American luxury brand trailing the competition by a significant margin. Then things started turning around with the reborn Continental sedan in 2017, followed by the massive and massively improved Navigator the following year. In hindsight, I equate those to the Mercury and Gemini space programs that led to Apollo and the game-changing moonshot. After driving the all-new 2024 Lincoln Nautilus throughout the Palm Springs area, it could very well deserve the accolades and ticker tape parades bestowed upon NASA in 1969. Starting with the new styling, this second-generation Nautilus manages to stand out from the crowd without shouting. There's a quiet resolve in the rounded-over corners and subtle sculpting. The appropriately sized grille has suggestions of woven Bentley rods while a distinctive horizontal bar connects the Lincoln emblem to the narrow LED headlights. Below, two brushed metal accents anchor the fascia with a classy foundation. Down the sides, a distinctive flourish spans almost the entire length of the front doors, and the absence of traditional door handles gives the profile an unusually clean look. Those door handles are integrated into the window frame in the same manner as the Continental, further emphasizing the way reflections and shadows dance across the gentle curves of the bodywork. Around back, there are echoes of Audi or Porsche, but not in a derivative way since it integrates well with the rest of the Nautilus. To my hyper-critical styling eye, I can only find the slightest of nitpicks in a series of horizontal stripes present in the rearmost side window that are repeated in the edges of the headlights and taillights. My nitpicking is typically a good omen, as it means there isn't anything significant to fault it for, and that could very well be the theme of this review. While the exterior is suitably attractive, the interior is downright stunning. The biggest attention-getter is the 48-inch curved panoramic display that spans the entire length of the dashboard. It's the type of design element expected of a concept or prohibitively expensive luxury vehicle, not a production SUV starting in the low $50,000 range. Even better, it works.

Why Lincoln says it's loving Ellen and Conan MKC ad spoofs [w/videos]

You would think that commercial being ridiculed across the Internet would be an advertising executive's worst nightmare, but that's not necessarily the case. At least not when it comes to Lincoln and its latest campaign to promote the new MKC.
The campaign features Matthew McConaughey channeling his characters from True Detective and The Lincoln Lawyer, and was quickly spoofed by both Conan O'Brien and Ellen DeGeneres. But instead of shaking their heads in dismay at the comedy talk-show hosts' take on their ad, Lincoln and its advertising firm Hudson Rouge welcome the free publicity.
"We're flattered. Just to get out into the public mind with parodies says you've achieved a certain amount of notoriety," Hudson Rouge CCO Jon Pearce told Automotive News. "It's hard to put a dollar amount on earned media. We couldn't ask for better."

Quitting Mexico factory helps bring down Ford earnings $200 million in 2016

Ford released its 2016 earnings report this morning, and despite a fourth quarter net loss it proved to be the automaker's second most successful year ever, following record breaking numbers in 2015. Losses for the year come from a number of sources, including accounting changes and a $200 million hit for backing out of the small-car factory in San Luis Potosi, Mexico. Despite the loss, come March 9 about 56,000 UAW-represented employees will receive a $9,000 profit-sharing check. That, like most of Ford's other 2016 metrics, is slightly down from the year before, but it's still the second best profit-sharing payment ever. Total net income was $4.6 billion, down $2.8 billion from 2015. Total revenue for 2016 was $151.8 billion, up $2.2 billion. Ford's earnings report lists a global market share of 7.6 percent, down a tenth from 2015. Ford's European and Asia-Pacific markets posted their best and second best pre-tax profits respectively. The South American, Middle East, and African markets all took hits because of unstable economies and other external factors. Ford expects to have another down year in 2017 as it invests in new and emerging markets and focuses more on its mobility projects.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Ford via Automotive NewsImage Credit: Getty Earnings/Financials Plants/Manufacturing UAW/Unions Ford Lincoln Mexico ford earnings