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Ford's J Mays feels vindicated by Fusion reception

It's hard to think back now, but the same man overseeing the design of the 2013 Ford Fusion also presided over a rather lackluster period in Ford design, highlighted by vehicles like the Five Hundred and Freestyle. With the redesigned Fusion receiving high praise, J Mays tells Automotive News that he feels vindicated from criticisms suggesting he's not a daring enough designer.
When Mays took over as lead of design in 1997, he admits to having quite an ego ("My head would barely fit through the door some days. I've long since gotten over myself") and the workload to match. With the Blue Oval's portfolio full of premium brands like Aston Martin, Jaguar, Land Rover and Volvo at that point, along with the bread-and-butter Ford, Lincoln and Mercury models, Mays certainly had quite the challenge.
It was in the mid-2000s that Mays took over just the premium brands, and took on the new title of Chief Creative Officer. At the time, Mays endured some criticism for looking backwards to retro styling, rather than setting a new standard for American car design - criticism that Mays says he is free from with the all-new Fusion.

Lincoln putting perfume on its sales

Lincoln has a scent. But unlike those from Mustang, Lamborghini or even Shark by Tara, you can't buy it and you have to visit a Lincoln dealership to inhale its notes of jasmine hedione, mate tea leaves and tonka beans. Essence of Lincoln - that's what it's called - is being piped through the ventilation systems at some showrooms to help "create an emotional connection between the luxury brand and its customers," and olfactorily promote the idea of "luxury and warmth." Where it's not run through the ducts, visitors can sample it on scent cards.
Master perfumer Rene Morgenthaler worked with aroma house SensoryMax to design Essence of Lincoln. Also including traces of Earl Grey bergamot and green tea, whenever you encounter it you're meant to enjoy "a feeling of belonging to an exclusive, forward-thinking group that values style and success." And then buy an MKC. There's a press release below with details and an image to explain more, if you're still having a little trouble smelling the orange blossoms.

Junkyard Gem: 1977 Lincoln Continental Mark V

For the 1977 model year, Ford debuted the new Lincoln Continental Mark V, one of the biggest of the personal luxury coupes that were all the rage during the era. While 400 pounds lighter than its Mark IV predecessor, the Mark V was still a thirsty, 4,652-pound symbol of American exceptionalism. Here's an example of a first-year Mark V, spotted in a San Francisco Bay Area self-service wrecking yard. If we are to judge from the sun-baked interior, top-down rust, and moss growing on the bodywork, this car spent at least 20 years decaying outdoors before coming here. Still, flashes of its original opulence may be seen here and there. For example, the Cartier clock (which probably failed by about 1983). There were Cartier Edition Mark Vs (along with Givenchy and Pucci versions), but all the Mark Vs got the Cartier clocks. With the 1973 Oil Crisis just a few years behind and the 1979 Oil Crisis a couple of years ahead, some attempt to improve fuel economy was needed in the engine compartment. This car has the 400-cubic-inch version of the 351 Cleveland V8, rated at 179 woefully inadequate horsepower and 329 good-enough pound-feet of torque. Outside of California, the 208-horse 460-cubic-inch V8 was an option. These cars were very comfortable on the highway, with their soft springs and cushy seats. No, the wood isn't real. Worth restoring? No way, not when you can find nice one-owner examples for four figures. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. "To its owner, Continental Mark V is more than a new car. It's a Mark of tradition." Related Video: Featured Gallery Junked 1977 Lincoln Continental Mark V View 25 Photos Auto News Lincoln Luxury