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Lincoln prepping MKZ re-launch?

Launching an all-new car is no easy task. Case in point is the 2013 Lincoln MKZ, introduced with the fanfare of a major nationwide marketing campaign, including expensive Super Bowl ads, just as Ford was curbing production over potential quality issues. The resulting mess was nothing short of a nightmare for any automaker - customers visiting dealerships looking for cars that hadn't been delivered yet. Disappointed buyers walked out of Lincoln retailers without new keys in their hands, or switched to a competing brand to fill empty spaces in their driveways.
The impact was painful, as Lincoln's sales in January and February of this year were among the lowest it has recorded in more than a quarter century. Even though March looked a bit brighter, with the supply crisis reportedly over (there are 3,000 units in transit and production is approaching 200 units per day) the automaker is reportedly studying the feasibility of giving its pivotal MKZ the launch it originally deserved.
According to TheDetroitBureau.com, putting the MKZ back on consumer's radar could cost Ford tens of millions of dollars, but that kind of investment may be warranted if potential buyers have forgotten about the new model... or worse, if they have forgotten about Lincoln.

Lincoln Aviator returns, VW ponders pickups, and Subaru Forester endures

NEW YORK – Volkswagen is taking a hard look at a pickup truck, the Lincoln Aviator is back, and you love old Subarus (we'll explain). The New York Auto Show returned last week with flair and a wide range of promising reveals. Let's break down some of the big news, plus a few things you might have missed. News: Ford is fortifying Lincoln with the Aviator SUV Views: Doing a mid-size SUV is obvious. Calling it the Aviator wasn't. I like it. Using Navigator design cues, this thing looks the part and should give Lincoln some energy and sales volume. Not playing in the midsize SUV segment has been a mistake for Ford's luxury brand, and the Aviator should fill a much-needed hole. Props to Lincoln for dusting off the Aviator name, most recently used on a rebadged Ford Explorer built in 2003-2005. It sounds classy and historic, like something from 1930s, even though it only dates to the tail end of the " Friends" era. Speaking of names, when the MKC gets a new one, Lincoln should dust off Zephyr, a moniker it actually used in the '30s and then briefly in the early 2000s. Why use the Aviator name? Jim Farley, Ford's president of global markets, said it's about reminding consumers that Ford has traditionally built strong SUVs. "I think in a way the legacy is falling in love with what we do best," he said. "We wanted to go back to our roots. We know how to do this well." Farley also said the Aviator could prove to be Lincoln's bestseller. The Aviator was well-received in New York, earning our Best in Show award and garnering cautiously optimistic reactions from some analysts. "Lincoln ran this experiment once before ... differences in the market conditions, stronger differentiation and appetite for utility vehicles may prove a different story for this Aviator," IHS analyst Stephanie Brinley said. View 19 Photos News: VW surprised the car world with the Atlas Tanoak pickup concept Views: Good move. VW should build this. The concept is based on a longer version of the Atlas platform and would take aim at the midsize truck segment. VW is using this prototype to "gauge the reactions" of automotive influencers, but make no mistake, the Tanoak is totally doable. Using Atlas bones and mechanicals punched up with rugged styling and some soft-road capability, the Tanoak would grow VW's portfolio in a smart way. The Atlas Cross Sport concept, also revealed in New York, signals that Atlas expansion is already underway.

2020 Lincoln Aviator 450-hp PHEV will get its own exterior visual cues

Lincoln will brand its powerful plug-in version of the new Aviator crossover as a GT hybrid package with a few distinguishing visual cues when it goes on sale next summer. The luxury PHEV crossover will do battle with competitors like the Porsche Cayenne E-Hybrid, Volvo XC90 T8 and BMW's (incredibly long-winded) X5 xDrive45e iPerformance. The "GT" designation harkens to the golden era of grand touring and is meant to convey the combination of high performance and comfort over long distances. "It's really trying to get at how Lincoln is redefining luxury performance," said Brad Jager, the Aviator brand manager. The hybrid system will deliver 450 horsepower and a whopping 600 pound-feet of torque, which are increases of 50 hp and 200 lb-ft over the pure combustion version powered by a twin-turbo 3.0-liter V6. Lincoln isn't releasing expected electric-only range or fuel economy, and it's keeping most of the details of the hybrid system under wraps for now. It has said you'll also be able to hold the charge to be deployed later, such as for short trips in town. Lincoln is, however, making a few subtle exterior changes to designate the GT hybrid setup, which will be offered in the higher-end GT and Black Label trim models (the entry-level Aviator and Reserve models will be available only in gasoline combustion versions). First are changes to the Lincoln star badge on the grille and Aviator badge on the side flanks, which fill in with a blue color borrowed from the original Lincoln V12 badge from the 1930s and '40s — a neat touch on a vehicle that is reviving a nameplate. The grille itself is also an inversion of the new Lincoln treatment appearing on models like the Navigator and Nautilus. So where the grilles on those models have cutouts, the GT hybrid grille has protruding shapes that dissipate the further away they are from the center badge. Lastly, the PHEV will come with 21-inch wheels instead of the 22-inchers that equip non-hybrid versions. Lincoln says it designed the rear-wheel-drive architecture with the Aviator in mind, allowing the battery to go underneath the passenger-side second-row seats and maximizing interior space. Engineers also fit an electric motor between the V6 engine and the 10-speed automatic transmission. Lincoln hasn't announced pricing on the Aviator, which goes on sale next summer, and the plug-in hybrid versions will obviously command a premium.