2014 Lincoln Navigator L on 2040-cars

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Never mind the naysayers; Lincoln is worth saving

In the case of Henry Leland, naming his new car brand after the first President he cast a vote for in 1864 seemed a jolly good idea, on paper.
You should always be careful about the name you choose to give your new baby. The power of association can work in many ways, not always positive.

Chief designer for Lincoln Aviator SUV is brand's new design director

The man behind the looks of cars like the 50th anniversary 2015 Ford Mustang, the current-generation Lincoln Continental and the luxury division’s new 2020 Aviator SUV is LincolnÂ’s newest design director. Kemal Curic replaces David Woodhouse, who left earlier this year and is now a vice president overseeing design at Nissan and Infiniti. Curic, 41, was born in Sarajevo and grew up in Germany and Croatia. He began his career with Ford of Europe in 2003 after earning a bachelorÂ’s degree in industrial design and a masterÂ’s in transportation design in Germany. There, he worked on the European version of the Fiesta, the Mondeo (the European version of the Fusion) and the Kuga compact SUV. aviator-4 View 38 Photos In 2010, Curic won a global sketch competition Ford created to pick a designer for the 50th anniversary Mustang. He moved to FordÂ’s headquarters in Dearborn, where he joined the design team for the 2015 Ford Mustang, which won the EyesOn Design award for Best Production Vehicle at the 2014 Detroit auto show. Curic became exterior design manager in 2014 for the reborn Lincoln Continental sedan, then lead the overhaul of the brandÂ’s design language. He became chief designer for the three-row Aviator, which debuted at the 2018 L.A. Auto Show, and he served a lead exterior designer on the all-new 2020 Corsair, LincolnÂ’s compact crossover that was formerly known as the MKC. In an interview earlier this month with Truck Trend, Curic talked about how the midsize Aviator exemplifies LincolnÂ’s new design ethos. “This is the anti-wedge, which is very elegant,” he said. “If you think about cars of the 1960s, they had that exuberant attitude with more anti-wedge than most vehicles today. Think about the angle of attack of an airplane. You have this gliding gesture, sort of leaning back. The anti-wedge, a teardrop shape, is also the most optimized shape for aerodynamics.” Curic has said he was captivated by American cars as a child growing up in Europe, and he told Truck Trend that he grew up doodling cars in his notebooks at school, which sometimes got him in trouble and made his parents worry. HeÂ’ll reportedly split his time between Dearborn and LincolnÂ’s design studio in Irvine, California, where he lives with his family.

Buyers ditching expensive European sedans to buy expensive American trucks

The New York Times ended the automotive week with a story that adds numbers and context to a range of other stories, from the crossover craze to the increasing median price of a new car to ever more grandiose pickup trucks. The NYT piece reveals that the shift to larger vehicles isn't merely about the average U.S. buyer swapping the midsize sedan for a Ford Edge. Luxury buyers are migrating from plush sedans to plush SUVs and trucks that creep close to six-figure prices, and the Detroit Three are running Treasury presses because of it. From 2013 to 2017, the truck category — everything from pickups to minivans — climbed from 30 percent of the market to 41 percent. In January of this year, trucks claimed 66 percent of new vehicle sales. At the milk-and-honey end of profits, GMC alone accounted for 11.3 percent of all vehicle sales over $60,000, not just trucks. That puts the luxury truck maker behind Mercedes-Benz and Ford, The Blue Oval's feasting on Lariat, King Ranch and Raptor versions of the F-150, which make up more than half of that pickup's sales, putting it ahead of Chevrolet, Porsche and Lexus on the high-dollar sales list. The average transaction price of a GMC in Denali trim last year was $56,000; it's easy to see why, when one dealer told the NYT he just swapped a 2012 BMW 550i for a $71,000 GMC Sierra Denali. That truck starts at $52,900. The NYT started its story with a buyer who took home a Ford Raptor instead of an Audi A6, and optioned that $50,020 Ford Raptor close to $80,000. Over at Lincoln, the new $72,055 Navigator — the one so popular that Ford will increase production — crossed hands for an average sale price of $77,000 in January. And a Jeep dealer told the NYT that the two $93,000 Trackhawks he had on his lot "won't be here more than a few weeks." While trucks head up in sales volume and price, cars are headed so viciously in the opposite direction that "the Detroit Three and even some foreign manufacturers acknowledge they are now losing money on many of the cars they sell." So ... get ready for a lot more crossovers and trucks. Related Video: Find out what vehicle is right for you. Give our Car Finder tool a try.