2014 Lincoln Navigator on 2040-cars

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Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

From Expedition to Navigator: our predictions for Lincoln's SUV

In the midst of all the buzz surrounding the new aluminum Ford Expedition and Expedition Max, we remembered the other large SUV the Ford Motor Company showed last year, the Lincoln Navigator concept. And since the Navigator has historically been built on the Expedition platform, we figured there's no better time to focus some of our predictions for the big Lincoln. First off, let's take a look at design. Having seen the new Expedition, we're fairly confident that the Navigator will look almost exactly like its concept. The strong similarities between two mean the Expedition serves as a preview of what a production Navigator will look like. For example, both vehicles' greenhouses we can see that the shape of the C-pillars are nearly identical. The only difference is that the Expedition's are painted body color, while the Navigator's are painted black. Additionally, the character line running along the top of the doors on both vehicles is roughly the same height. The same goes for the more subtle crease near the bottom of the doors. We also see no reason why Lincoln wouldn't use the full width taillights, fender vent, and grille treatment it used on the concept. Those are all easy design changes to create differentiation, and they're all right inline with the cues set by the Continental. View 15 Photos For powertrain, we're pretty certain the 400-horsepower 3.5-liter EcoBoost V6 previewed on the concept is a certainty now. The Expedition and Expedition Max will be offered with a 3.5-liter EcoBoost as well, so we know it will fit. We expect the Expedition's engine will produce 375 horsepower and 470 lb-ft of torque as it does in the F-150. That's less power than the Navigator concept, but it would be reasonable to make the production Navigator a bit more powerful than its lowly Ford brethren to help justify the increased price tag. Towing capacity will probably be about the same between the Ford and Lincoln, which should be something over 9,000 pounds. The Navigator will probably use the same two-wheel-drive and all-wheel-drive drivetrains, too. Inside is where the Expedition and Navigator will likely differ the most, particularly in seating. The Expedition offers seating for up to eight with an available second-row bench seat, and the Navigator concept had captain's chairs for every row. We're expecting the Navigator will only offer second-row captain's chairs since the cramped third row would be a waste of nice buckets.

Autoblog Podcast #384

Episode #384 of the Autoblog podcast is here, and this week, Dan Roth, Steven Ewing and Chris Paukert talk about rumors that the Subaru WRX Concept styling may influence the next production model, the 2015 Chevrolet Corvette Z06, and Chris' time with the 2015 Lincoln MKC. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the new rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #384: Topics: Long-term 2015 Subaru WRX introduction Subaru WRX Concept styling may see production 2015 Lincoln MKC 2015 Chevrolet Corvette Z06 In the Autoblog Garage: 2014 Mercedes-Benz E550 Cabriolet 2014 Volkswagen Jetta SEL 2014 Chevrolet Corvette Stingray Hosts: Dan Roth, Steven Ewing, Chris Paukert Runtime: 01:34:21 Rundown: Intro and Garage - 00:00 Long-term WRX intro - 27:20 WRX Concept - 37:10 Lincoln MKC - 47:49 Corvette Z06 - 01:07:18 Q&A - 01:16:18 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes Podcasts Rumormill Chevrolet Lincoln Mercedes-Benz Subaru subaru wrx concept