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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

World's dumbest carjackers livestream themselves committing crime

Warrants were issued Monday for a trio of Cleveland carjackers who, after beating up a limo driver and stealing his car, livestreamed themselves joyriding around the city in the stolen limo. According to Cleveland.com, Brandon Lynch, a limo driver and National Guardsman, drove a couple in a hired limo from New Philadelphia, Ohio to Cleveland for game one of the Indians/Red Sox AL Divisional Series last Thursday. After dropping off his passengers at Progressive Field, he drove the stretched 2001 Lincoln to a McDonalds at Carnegie Avenue and East 30th to grab a bite and wait for the game to end. After finishing his dinner in the car, Lynch stepped out for a breath of fresh air in the parking lot when he was approached by three young men on bicycles. One of them asked Lynch if he could take them through the drive-through in the limo. "I laughed at first because I thought they were kidding," Lynch told the website. "I can't just drive someone in the limo." Lynch said no, and that's when the trio jumped him. During the scuffle the three youths choked Lynch out, punched and kicked him in the head. They then rifled through his pockets and made off in the limo. The next day, a young Cleveland resident named Jessee Varner fired up Facebook live and filmed himself and his two accomplices–Ty'Juan Philpot and Norman Henry–reenacting every 90's hip-hop video ever made from inside the stolen Lincoln. During the video they drove around town, smoke some weed, drank some 40 ounce beers, stuck their heads out of the sunroof, and generally made a nuisance of themselves while posting the evidence online. Eventually they crashed the car and fled the scene. Using evidence from the video and from DNA samples collected from a bicycle at the scene of the crime, Cleveland Police issued warrants for their arrest. The three criminal masterminds, who are well known to Cleveland's law enforcement community, remain at large. Despite a bad concussion and the loss of his car, Lynch is looking on the bright side of things. "The Indians won, so it wasn't all bad!" he said. Recent Video: News Source: Cleveland.com Auto News Humor Weird Car News Lincoln Commercial Vehicles limo carjacking cleveland

Why the 2015 Lincoln MKC is 'holding some powder'

Earlier this month in our first drive of the 2015 MKC, we told you that Lincoln finally had a new vehicle in its arsenal worth crowing about. So with the compact premium crossover now finding its way into dealers, why aren't you seeing its likeness plastered on billboards and barraging you on television? It's because Lincoln is "holding some powder."
Those are the words of Lincoln's global director, Matt VanDyke, who tells Autoblog that the company is holstering some of its marketing guns because it's keen to avoid repeating the ill-timed efforts that blighted its last rollout, the MKZ. That vehicle's launch early last year was beset by various delays related to manufacturing and quality. The cadence issue was so dire that by the time the model reached showrooms in volume, Lincoln had already blown most of its budget on things like Super Bowl ads that ran weeks or even months before customers could check one out in person. It was a particularly trying series of events for parent Ford because the MKZ and its oversized marketing spend were charged with relaunching the Lincoln brand to the public.
Keen to avoid repeating the same timing issue and mindful of consumers' habits at this time of year, Lincoln is taking a different strategy with the MKC. According to VanDyke, "What we don't want to do is try and fight the summertime - people using television being down, and other mass media when school's out. New television shows aren't on." Of course, that doesn't mean Lincoln is sitting idle. VanDyke says, "By no means are we quiet during the next 90 days. This year, we're going to really spend the next 60 to 90 days using digital and social media, in-theater advertising and the like, and once we have full availability at dealerships, we'll really ramp up the advertising later on in the summer." Part of that early media effort includes immersive digital marketing like Lincoln's clever Dream Rides web experience.