2012 Lincoln Navigator /clean/ Nice/ Luxury/ Warranty/ 3rdrow Seat/ Nav/ Leather on 2040-cars

Auto blog

Lincoln needs a farewell address, not a new marketing plan

The trouble with Ford's Lincoln brand is that no one cares about it any more.
Not long after I heard that Mark LaNeve, chief operating officer of Ford agency Team Detroit, was moving to take over direct operations of the New York ad agency Hudson Rouge for Lincoln, I heard that JCPenney CEO Ron Johnson was ousted. The two events are connected.

A car writer's year in new vehicles [w/video]

Christmas is only a week away. The New Year is just around the corner. As 2014 draws to a close, I'm not the only one taking stock of the year that's we're almost shut of. Depending on who you are or what you do, the end of the year can bring to mind tax bills, school semesters or scheduling dental appointments. For me, for the last eight or nine years, at least a small part of this transitory time is occupied with recalling the cars I've driven over the preceding 12 months. Since I started writing about and reviewing cars in 2006, I've done an uneven job of tracking every vehicle I've been in, each year. Last year I made a resolution to be better about it, and the result is a spreadsheet with model names, dates, notes and some basic facts and figures. Armed with this basic data and a yen for year-end stories, I figured it would be interesting to parse the figures and quantify my year in cars in a way I'd never done before. The results are, well, they're a little bizarre, honestly. And I think they'll affect how I approach this gig in 2015. {C} My tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015 it'll be as high as 73. Let me give you a tiny bit of background about how automotive journalists typically get cars to test. There are basically two pools of vehicles I drive on a regular basis: media fleet vehicles and those available on "first drive" programs. The latter group is pretty self-explanatory. Journalists are gathered in one location (sometimes local, sometimes far-flung) with a new model(s), there's usually a day of driving, then we report back to you with our impressions. Media fleet vehicles are different. These are distributed to publications and individual journalists far and wide, and the test period goes from a few days to a week or more. Whereas first drives almost always result in a piece of review content, fleet loans only sometimes do. Other times they serve to give context about brands, segments, technology and the like, to editors and writers. So, adding up the loans I've had out of the press fleet and things I've driven at events, my tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015, it'll be as high as 73. At one of the buff books like Car and Driver or Motor Trend, reviewers might rotate through five cars a week, or more. I know that number sounds high, but as best I can tell, it's pretty average for the full-time professionals in this business.

Lincoln Navigator is the people's choice for best of Detroit Auto Show

At a big auto show, you hear a lot of from automotive journalists about the outstanding cars on display — for example, Autoblog's own editors' choices from the Detroit Auto Show. But the Detroit News does something neat instead. It asks the public to vote in its annual Readers' Choice Awards. And coming out on top was the 2018 Lincoln Navigator. The newspaper collars 100 attendees at the North American International Auto Show and asks them to vote. This year, the public's pick as Best of Show coincided with the North American Car of the Year voters, journalists who picked the Navigator as the Truck of the Year. (We at Autoblog were wowed by the Navigator, too, but our editors' choices were limited to vehicles that were revealed at the show — the Navigator has been out long enough, that we've actually driven and reviewed it.) The Navigator on display at the show has the ultra-plush Black Label interior. It's a $95,000 rig. No surprise then that hit was also the public's choice in the category of Best Road-Trip Ride. The public's other choices: Best Dream Machine — Ford GT. Best Family Fun Finder — Chrysler Pacifica. Baddest Off-Road Vehicle — Jeep Wrangler Rubicon. Coolest Technology — BMW i8 Roadster. Most for Your Money — Kia Stinger. (Commenters on our recent Drivers' Notes review said the Stinger was a media darling the public won't buy, but these voters, at least, liked it.) Best Future Concept — Infiniti Q Inspiration. Most Eco-Friendly — Smart Fortwo. Most Amazing Mobility — Toyota Concept i-Walk. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2018 Lincoln Navigator: First Drive View 53 Photos Auto News Detroit Auto Show Lincoln SUV Luxury 2018 detroit auto show