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Why Lincoln says it's loving Ellen and Conan MKC ad spoofs [w/videos]

You would think that commercial being ridiculed across the Internet would be an advertising executive's worst nightmare, but that's not necessarily the case. At least not when it comes to Lincoln and its latest campaign to promote the new MKC.
The campaign features Matthew McConaughey channeling his characters from True Detective and The Lincoln Lawyer, and was quickly spoofed by both Conan O'Brien and Ellen DeGeneres. But instead of shaking their heads in dismay at the comedy talk-show hosts' take on their ad, Lincoln and its advertising firm Hudson Rouge welcome the free publicity.
"We're flattered. Just to get out into the public mind with parodies says you've achieved a certain amount of notoriety," Hudson Rouge CCO Jon Pearce told Automotive News. "It's hard to put a dollar amount on earned media. We couldn't ask for better."

The Lincoln Blackwood was the original luxury pickup. It was also weird.

As the 20th century drew to a close, Lincoln's mainstay product, the venerable Town Car, was well on its way to livery-car limbo and the brand's sales were sinking. The surprise-hit Navigator, introduced for 1998, indicated a possible way forward: luxury trucks. The following year, Lincoln rolled out a concept (pictured at bottom) that was essentially a dolled-up F-150 pickup: the Blackwood. Reaction was sufficiently enthusiastic that the Blackwood appeared in showrooms, essentially unchanged, for 2002. Luxo-trucks are now all the rage, but Lincoln's attempts to make the Blackwood truly special tripped up this pioneering pickup, which was canceled after just one year. That means this 2002 Blackwood for sale right now on Cars and Bids presents a rare opportunity. Lincoln grafted a Navigator nose onto an F-150 body, and if they had stopped there, the Blackwood might have fared better. But Lincoln went further. Motivation was provided by a 5.4-liter InTech V8 with 300 horsepower driving the rear wheels. Four-wheel drive wasn't offered, because Lincoln didn't want to raise the ride height. Air springs supplemented the rear leaf springs. The interior was stuffed with all manner of Navigator-spec luxury gear, with leather, heated and cooled seats, power-adjustable pedals, and even an early navigation system — which was the only option. Seating was strictly for four thanks to the rear captain's chairs. As if adorning it with faux African wedgewood and aluminum inlays wasn't distinctive enough, the cargo bed became a cargo trunk thanks to the standard, power-operated hard tonneau cover. Inside, the floor was carpeted, the sides were brushed aluminum, and the space was illuminated by LED accent lighting. Rather than a drop-down tailgate, access was via a pair of Dutch doors. To align with the nameplate, the only color offered was Gunslinger Black with a black interior. To maintain exclusivity, Lincoln planned to cap sales at 10,000 units. That provided wholly unnecessary, as sales only reached 3,356. Lincoln pulled the plug after one year. The 2020 asking price was $52,500 (roughly $77,000 today). The truck for sale on Cars and Bids is sure to go for less, although bidding is pretty strong out of the gate. It currently sits at $8989 with six days to go in the auction.

Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.