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2017 Lincoln MKZ shows the new face of progress

No one can accuse Lincoln of failing to keep to the MKZ modern after the latest, comprehensive upgrades for the refreshed 2017 model. The sedan goes on sale next spring and features significant changes to the design, powertrain, and available technology. The designers give the luxury sedan's face an aesthetic overhaul with a mesh grille that's inspired by the Continental concept, and the company also offers LED adaptive headlights as a further improvement to the front end. That said, it looks a little derivative – many staffers are comparing it to similar Jaguar and Kia designs, not that that's a bad thing. Inside, the center console moves away from capacitive controls in favor of actual knobs and buttons. Huge changes happen under the hood, too. The all-wheel-drive MKZ is available with 400 horsepower and 400 pound-feet of torque from a 3.0-liter twin-turbo V6, and the mill is exclusive to Lincoln for now. The optional Driver's Package on these models should further improve the handling thanks to a torque-vectoring rear differential derived from the Ford Focus RS. The same V6 makes 350 hp in front-wheel drive trim, and customers can also order a 2.0-liter turbocharged four-cylinder or hybrid powertrain. Lincoln has a load of safety and driver assistance tech for the MKZ, too. The adaptive cruise control system can deal with stop-and-go traffic and even hold the sedan in place without the driver using the brake pedal. Pre-Collision Assist can also help avoid accidents by automatically activating the brakes. Related Video: Quiet Luxury: Intuitive Technology, Effortless Performance and Distinctive Design Drive 2017 Lincoln MKZ Suite of cutting-edge intuitive technologies including available adaptive cruise control with stop-and-go, auto hold, Pre-Collision Assist with Pedestrian Detection and enhanced park assist help ease the new Lincoln MKZ driving experience Effortless performance enabled by available new Lincoln-exclusive 3.0-liter GTDI V6 engine, which creates a quiet, powerful ride, or popular hybrid option Distinctively redesigned from the inside out, including three new Lincoln Black Label themes available, plus two available Revel® audio systems delivering the height of Lincoln luxury LOS ANGELES, Nov. 18, 2015 – Discover your new favorite space. The new Lincoln MKZ combines intuitive technology, effortless performance and distinctive design to deliver an enhanced driving experience Lincoln calls quiet luxury.

Lincoln's second, more traditional, Super Bowl commercial

For its second Super Bowl commercial, Lincoln Motor Company has stepped away from the Max Ernst-ian surrealism of the "Steer the Script" spot. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013 MKZ as a rebirth of the brand and everything a luxury consumer would want.
The kind of traditional spot that could run any time of year, the only question we had after watching it was: "Wait - was that... Abraham Lincoln?" Along with the press release from Lincoln, you can view the spot below.
If you want a deeper look and criticism into Lincoln's "Steer The Script," ad, have a read of AOL Autos' column: Lincoln's Super Bowl Ad is a Flop, written by Pete Bigelow.

Weekly Recap: An '80s encore in the auto world

The '80s returned in a big way this week, as National Lampoon's, Ghostbusters, Miami Vice, and even Tetris were back in the news. While there were far more serious topics (see below), nostalgia mingled with modern marketing to put these Reagan-era favorites back in the spotlight. The '80s were alternately cold and corny at times, but their cultural touchstones can still generate big money. That's why Infiniti recreated an iconic scene from National Lampoon's Vacation (1983) for an advertisement that hawks the QX60 crossover. Actor Ethan Embry, who played Rusty Griswold in a later Lampoon's movie, pilots the Infiniti – which is serving as a modern Family Truckster – for a trip to Walley World. A blonde pulls alongside in a red Lamborghini. They flirt, and she drives on. Christie Brinkley, who played the original girl in the red sports car (she drove a Ferrari in the '83 flick), is riding shotgun and chides Embry with: "A blonde. In a convertible. Seriously?" Okay, it's hardly on the level of "here's looking at you," or even "you can't handle the truth," but it should resonate with '80s babies, many of whom are now having children of their own and moving into three-row SUVs like the QX60. Naturally, Hollywood is going back to the well, too, with a Vacation remake that premiers July 29. Meanwhile, Ghostbusters is returning next year, and director Paul Feig offered a peak at the new Eco-1 in this tweet. In the 1984 classic, the team drove a modified 1959 Cadillac. Now, it will drive a late '80s Cadillac. As expected, the announcement generated support and controversy from movie and car enthusiasts. His tweet had generated several thousand retweets and favorites in the days following the news. Though the '80s Caddy looks, uh, less elegant in comparison to the now-iconic fins and curves of the original Ecto-1, it's about the same time lapse into the past as the '59 Caddy was to viewers in 1984. Speaking of 1984, Miami Vice, which debuted that year on NBC, is seeing one of its hero cars hit the auction block, Mecum Auctions announced this week. The 1986 Ferrari used on the show will be offered for sale Aug. 15 during Monterey classic car week. The white supercar runs a 390-hp flat 12-cylinder engine paired with a five-speed manual transmission and was in storage after the show ended in 1989 until earlier this year. It has 16,124 miles on the odometer and is authenticated by Ferrari North America and Classiche.