2003 Lincoln Navigator 4x4 With Sound System on 2040-cars

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2020 Lincoln Aviator pricing can fly sky high: Configurator is up and running

The 2020 Lincoln Aviator is priced at $52,195 to start, Lincoln announced today as the crossover's configurator went live. Revealed at the Los Angeles Auto Show late last year, the Aviator is the newest entry in Lincoln's SUV lineup. It slots in below the Navigator but above the Nautilus. Five different trim levels will be offered at the start, with two powertrain combinations as well. The most expensive Black Label Grand Touring SUV will set you back a cool $88,895. Even the base engine in the Aviator is quite potent. It's a 3.0-liter twin-turbo V6 making 400 horsepower and 400 pound-feet of torque. The plug-in hybrid version is even more powerful, as it keeps the same gas engine but adds electric power to bring the final tallies to 450 horsepower and 600 pound-feet of torque. Hello Germany, says Lincoln. Lincoln differentiates between the plug-in and normal Aviator with the Grand Touring designation. The cheapest one of these begins at $69,895. That's a hefty price increase compared to the base model, but the power increase plus ability to run an unspecified number of miles on electric only is a pretty hefty benefit. As we take a look at others in the segment, the Lincoln is priced competitively in base spec. Specifically, the Aviator undercuts the Germans by a decent amount. The 2019 BMW X5 starts at $61,695. Mercedes has the redesigned 2020 GLE starting at $56,695. And the Audi Q7 begins at $54,545. Every one of those cars is underpowered compared to the Aviator at those price points. That said, you probably won't want just the base Aviator. Stepping up just one level to the Reserve trim at $57,285 nets you features like a 14-speaker Revel audio system, 360-degree camera and quad-zone climate control. Going up to the pricey Black Label ($78,790), you'll get the 30-way heated/cooled seats, 28-speaker Revel audio system, Panoramic roof and all the fancy materials that go with Lincoln Black Labels. If you tack on every option you can to the high-zoot version, it'll crest $90,000. Lincoln says orders for the new Aviator can be placed in February, and vehicles will be arriving to dealers in the summer. 2020 Lincoln Aviator View 27 Photos Related video:

Why Lincoln says it's loving Ellen and Conan MKC ad spoofs [w/videos]

You would think that commercial being ridiculed across the Internet would be an advertising executive's worst nightmare, but that's not necessarily the case. At least not when it comes to Lincoln and its latest campaign to promote the new MKC.
The campaign features Matthew McConaughey channeling his characters from True Detective and The Lincoln Lawyer, and was quickly spoofed by both Conan O'Brien and Ellen DeGeneres. But instead of shaking their heads in dismay at the comedy talk-show hosts' take on their ad, Lincoln and its advertising firm Hudson Rouge welcome the free publicity.
"We're flattered. Just to get out into the public mind with parodies says you've achieved a certain amount of notoriety," Hudson Rouge CCO Jon Pearce told Automotive News. "It's hard to put a dollar amount on earned media. We couldn't ask for better."

2020 Lincoln Corsair Review & Buying Guide | Old-school, value-priced luxury

The 2020 Lincoln Corsair is a compelling alternative to the compact luxury crossover establishment. It’s distinctively stylish inside and out, very spacious, and it clearly focuses on comfort rather than performance. Not only that, it has a base price that's thousands of dollars cheaper than its German rivals. It has a couple of drawbacks. Its quest for comfort does sacrifice some of its handling capability, and its overseas rivals still have nicer cabin materials. But there are enough positives that youÂ’ll still want to give the Corsair a closer look. What's new for 2020? The Lincoln Corsair is a completely new model introduced this year. It replaces the Lincoln MKC, and like that crossover, the Corsair still shares its platform with the Ford Escape. 2020 Lincoln Corsair Beyond Blue interior View 9 Photos What's the Corsair's interior and in-car technology like? While the Corsair is based on the Ford Escape, you wouldnÂ’t be able to tell from the inside, and thatÂ’s a very good thing. The little Lincoln crossover has a unique interior, both in relation to the Escape and to the rest of its luxury segment. There's nothing remotely like it. The dashboard itself is low and wide, emphasized by the split-level design and the faux full-width air vent. The center stack has a cantilevered design that floats above the center console area and features chrome-plated switches and knobs. Base models get a stylish pinstriped aluminum trim panel on the dash paired with one of three upholstery color options including black, gray and beige. However, the Reserve steps things up considerably with differing wood and metal trim choices that correspond to the expanded leather color options that include a camel tan and dark turquoise (pictured above). All Corsairs get an 8-inch touchscreen infotainment system mounted high on the dash within easy sight and reach. It uses a reskinned version of the latest Ford SYNC interface. The layout is straightforward and easy to navigate, and the more muted color options on the Lincoln system are easier on the eyes than the stark white Ford version. ItÂ’s a little bit slow to load new menus, though, and this carries over to the optional 12.3-inch instrument cluster screen available on the Reserve trim. The Corsair comes standard with an analog instrument cluster with a 6.5-inch info screen. We appreciate that many stereo and climate controls have dedicated switches and knobs on the center stack, and they have a nice heft to their actions.