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Weekly Recap: New bosses try to jump-start Cadillac and Lincoln

Both of America's domestic luxury brands seem to be stuck in neutral.
It's ironic that Cadillac and Lincoln got new bosses within days of each other this month. It's also a commentary on the fact both of America's domestic luxury brands seem to be stuck in neutral.

Ford gets out of car subscriptions, sells Canvas to rival Fair

Ford says it’s selling its Canvas subscription service to competitor Fair, getting out of the subscription game after less than three years. Terms of the deal were not announced. Ford acquired Canvas in 2016 as a wholly-owned subsidiary based in San Francisco as a service to pilot subscriptions to Ford and Lincoln vehicles, eventually rolling out to Los Angeles and Dallas. The company said it had amassed around 3,800 subscribers in that time, who will have the opportunity to join Fair when their current subscriptions end and will receive more information from both subscription companies. But that number pales in comparison with Santa Monica, California-based Fair, which claims more than 45,000 subscriptions in 30 markets since launching in 2017. Ford was always fairly quiet about Canvas, and Automotive News last year reported that Lincoln executives expressed surprise over soft demand, saying that subscribers were looking for short-term solutions and often dropped out after just a few months. Ford is also in cost-cutting mode under CEO Jim HackettÂ’s $11 billion restructuring plan. The Blue Oval joins Cadillac, which put its $1,800-a-month Book By Cadillac subscription service on ice late last year, citing higher costs and fewer customers than expected. Cadillac has pledged to eventually relaunch the service as a pilot in select cities, but mumÂ’s been the word since. More recently, VolvoÂ’s Care by Volvo subscription service has come under scrutiny from dealers and an investigation from the California Department of Motor Vehicles and has made changes to its program. Thought it also has added the XC60, XC90 and V60 to the list of available vehicles. Fair touts itself as a “commitment-free” solution, with all-inclusive plans covering 24-7 roadside assistance, routine maintenance, insurance and other perks. It uses a mobile app to get customers prequalified, and it analyzes their eligibility and targets an affordable range of monthly payments. Customers then shop for cars and sign up for one via an initial payment that ranges by vehicle type, with the ability to keep the cars as long as they want and drop the service at any time. It peddles used cars from more than 30 different brands, none more than six years old or with more than 70,000 miles on the odometer. Fair on Tuesday announced it has raised $500 million in loans from a group of creditors, including Mizuho Bank and Japan's SoftBank, as it looks to expand its leasing services to Uber drivers.

2020 Lincoln Navigator gets a price bump as sales stay strong

The Lincoln Navigator is still doing the business on dealer lots, and as sales climb, so do the prices. CarsDirect reports the flagship SUV's MSRP has gone up again as of February, a letter to dealers explaining that the bump "continues to keep the Lincoln brand competitive and aggressively positioned verses [sic] our key competitors." The entry-level Navigator Standard will start at $76,185 before the $1,295 destination charge, for a total of $77,480. That's $360 more than the luxury flagship cost in January. At the high end, the Navigator L Black Series goes up to $101,630 after destination, a $365 bump. This revised pricing makes the two-wheel drive Navigator Standard $1,000 more expensive than the current, outgoing Escalade, and the Navigator L Black Series $2,040 more than the Escalade ESV Platinum 4WD. It's likely the price jumps coming with the next-generation Escalade should restore the balance.   That won't change the fact that, on the face of it, the Navigator's entry-level price has risen by roughly $3,500 since it launched for the 2018 model year, and that's after an $8,500 increase introduced with the current generation. Last year, the product planners added features and a trim reorganization along with the price increases for 2020. Buyers get convenience items such as power running boards, heated and cooled front seats, wireless phone charging, and Lincoln's Phone as Key system standard throughout the range, and every 2020 Navigator includes the CoPilot360 driver safety suite. The safety kit wasn't available on the 2019 Navigator Standard, and was a $2,640 option on the Select trim. On top of that, the Reserve trim dropped in price thanks to the addition of a two-wheel-drive version. The Navigator improved sales in 2019 by 817 units over 2018. If sales remain robust this year — and depending on where the Escalade lands on the MSRP chart — we won't be surprised at another increase before the year is out. Related Video: