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Why Lincoln says it's loving Ellen and Conan MKC ad spoofs [w/videos]

You would think that commercial being ridiculed across the Internet would be an advertising executive's worst nightmare, but that's not necessarily the case. At least not when it comes to Lincoln and its latest campaign to promote the new MKC.
The campaign features Matthew McConaughey channeling his characters from True Detective and The Lincoln Lawyer, and was quickly spoofed by both Conan O'Brien and Ellen DeGeneres. But instead of shaking their heads in dismay at the comedy talk-show hosts' take on their ad, Lincoln and its advertising firm Hudson Rouge welcome the free publicity.
"We're flattered. Just to get out into the public mind with parodies says you've achieved a certain amount of notoriety," Hudson Rouge CCO Jon Pearce told Automotive News. "It's hard to put a dollar amount on earned media. We couldn't ask for better."

Lincoln's first shipment of cars arrives in China

It has been two years since Lincoln first announced its plans to expand into China, and the first models destined for sale in the giant automotive market just came off the boat in Shanghai on September 10. It's going to be a few weeks before Chinese buyers actually have the chance to get behind the wheel, though.
The first two models being offered to China are the MKZ and MKC, as seen arriving in these photos, and they are going to be sold at dealers that look more like hotels than traditional showrooms. The first four are opening in Beijing, Shanghai and Hangzhou in October, with a grand unveiling of the new brand to Chinese consumers later that month. By the end of the year, Lincoln wants to have eight dealers operating in seven cities. By 2016, the automaker wants to have a lineup of five models available in the People's Republic.
"This is the culmination of months of teamwork and collaboration both in North America and here in China," said Robert Parker, President of Lincoln China, in the company's release.

2017 Lincoln Continental spied on the inside

We just saw the lightly camouflaged exterior of the 2017 Lincoln Continental a few days ago, and a new set of spy shots now give us an even better look inside the upcoming luxury sedan. Where the outside largely brings the concept's design to the road, the production interior shows far more compromises. Rather than the expanse of blue leather and Alcantara upholstery, Lincoln's stylists tone things down with a mostly black cabin. While less overwhelming than on the showcar, there's still no shortage of chrome because strips of the shining metal outline nearly every surface. Wood accents also help add some visual interest. The general cabin layout remains close to the concept. The infotainment system gets prime position near the top of the center stack, and the buttons for the transmission sit vertically on the left side of the screen. The design then flows to an angled console that features physical controls for things like the radio and HVAC. These photos provide another view at the nearly undisguised exterior, too. The Lincoln emblem at the front is chrome on this test car, and you can now spot more shining trim underneath the grille. Also look close for a better view of the door handles along the beltline. We expect the full reveal of the production Continental at the Detroit Auto Show in January. Related Video: