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2018 Lincoln Navigator ad has more weird Matthew McConaughey

Now that new 2018 Lincoln Navigators are on their way to dealers, it's once again time for Matthew McConaughey to be weird behind the wheel in a new commercial. Things start out normally enough with the actor sitting in the SUV at a railroad crossing. But don't worry, it gets strange soon enough because for the rest of the commercial, McConaughey just drums on the Lincoln's steering wheel, a bit like in that disconcerting lunch scene in The Wolf of Wall Street. And the whole time, the actor doesn't say a word. He just drums along to the train and the crossing bells. Then he drives away. And that's it. It's just McConaughey drumming. The ad actually doesn't even show much of the Navigator, and obviously there isn't a word said about it. The most you might be able to learn about the Navigator from this commercial is that it's an SUV, it has an interior that has chrome and leather, and it has those "piano key" buttons for the shifter. We get that the first McConaughey commercials went viral and were frequently parodied for how bizarre they were, and the last Continental ad was also pretty off-the-wall. That was all good for getting attention from younger buyers, but we wonder if these ads are losing their punch and effectiveness. And if they have, then this ad doesn't do anything else to give buyers a sense of what the Navigator is. That's a shame, because the newest Navigator has a lot going for it. Instead, we get McConaughey drumming. Enjoy. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Celebrities Marketing/Advertising Lincoln SUV Luxury Videos lincoln navigator

RWD Lincolns are coming, fate depends partly on MKZ success

The product portfolio at Lincoln may seem a bit sparse at the moment, but if a report is to be believed, new products are on the way. TheDetroitBureau.com spoke with sources at Lincoln and Ford, who claimed the American premium brand is working on, perhaps more than one, rear-wheel-drive vehicle.
Lincoln would likely platform-share with the next-generation Ford Mustang to develop those RWD offerings in the early going. Moving forward, the report indicates that Lincoln could take the lead on other rear-drive projects in the future. As the RWD architecture continues to take shape, "most or all" of the front-wheel-drive portfolio will also be offered with all-wheel drive as an option, ala Audi.
But wait, there's more! The report also suggests that a replacement for the full-size MKS is on the way, as well as a new Navigator and a luxury crossover based on the current Ford Escape.

2020 Lincoln Aviator fuel economy revealed

Ford finally revealed some of the last details, such as fuel economy, for the non-hybrid 2020 Explorer. So it's no surprise that its classier corporate twin, the 2020 Lincoln Aviator, has had its own fuel economy data released by the EPA. Though, like the Explorer, we only have information for the non-hybrid versions. The 2020 Lincoln Aviator has just two engine options, a base turbocharged 3.0-liter V6 with 400 horsepower and 400 pound-feet of torque, and the same engine coupled to a hybrid system with 450 horsepower and 600 pound-feet of torque. That base engine is the one we have fuel economy numbers for, and it's shared with the Ford Explorer ST, though the ST's version makes an extra 15 pound-feet of torque. With all-wheel drive it gets nearly the same fuel economy as the fast Ford with 17 mpg in the city, 24 on the highway and 20 in combined driving. The Explorer ST gets one more mpg in town. Unlike the Explorer ST, the Aviator does offer rear-wheel drive with this turbocharged V6. This model gets improved fuel economy of 18 in the city, 26 on the highway and 21 in combined driving. This isn't too surprising, since all-wheel-drive vehicles often do a little worse when it comes to fuel economy. We'll be especially curious as to how the Aviator hybrid performs. We doubt it will match the Ford Explorer hybrid, since that crossover relies on a less-powerful naturally aspirated 3.3-liter V6. But it might give the all-wheel-drive four-cylinder Explorer a run for its money, since the rear-drive V6 Aviator is only 1 to 2 mpg behind it. Related Video: