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2020 Lincoln Aviator Review and Buying Guide | All-American sophistication

The new 2020 Lincoln Aviator lands into one of the hottest luxury segments – three-row family crossovers – and is not only an incredibly relevant product, but a fully competitive and appealing one too. It all starts with a uniquely characterful interior that's likely to earn the Aviator a fair share of takers by itself. Then there's the exterior styling, which is long and sleek with a tapered roofline courtesy of new rear-wheel-drive architecture developed in concert for the Aviator and also-new Ford Explorer. The two vehicles share common bones, but the skin and muscle are quite different. Emphasis on muscle, too, because the Aviator's powertrain options utterly blow away its competition (a 400-horsepower turbo V6 and the Grand Touring's 494-hp plug-in hybrid). However, despite those eye-popping performance numbers, don't expect the Aviator to be a firm-riding, sport-tuned SUV. All that power is there if you need it, but it's part of an overall competent, composed driving experience rather than one thatÂ’s tightly wound and over-caffeinated. Frankly, it's a recipe that should make a lot of sense to American luxury buyers. If you're looking for a big, luxurious family vehicle, put it on your shopping list. What's new for 2020? The Aviator is an all-new model that slots into a previously unfilled slot in the Lincoln lineup between the five-passenger Nautilus and full-size, truck-based Navigator. 2020 Lincoln Aviator Interior View 9 Photos What's the interior and in-car technology like? No other company's interiors look anything like the mid-century-inspired palace of cool you get in the Aviator. All versions are available with distinctive color schemes shown above, but the Black Label trim level stands out the most with its three available "themes" of "Chalet," "Flight" and "Destination" that get special colors and trim types. Perhaps the quality of some plastics and the fit-and-finish aren't up to Mercedes or BMW levels, but everything looks so special that it makes up whatever deficit exists. Most competitors just seem drab and generic by comparison. In terms of technology, every 2020 Aviator comes standard with a 10-inch touchscreen mounted so high on the dash and close to the driver that it actually seems larger. It runs the Lincoln-skinned version of Ford's Sync 3 interface, which is generally user friendly, though it perhaps doesn't look as cool and sophisticated as the all-digital gauge cluster (or the interfaces of rivals).

Lincoln and MKZ propose brand reinvention

Lincoln made a rather assertive statement about the future of its products at the 2012 LA Auto Show. Rather than put any new vehicle on display for the first press day, the American premium brand placed a collection of classic cars from its past on the show floor. For the second day, that assortment was replaced with more than a half-dozen examples of the all-new 2013 MKZ. Following that, Lincoln teased a new ad campaign that was in the works, and it appears we now have the first extended promotional video.
Entitled "The Lincoln Motor Company," the spot acts as more of a mission statement, rather than an ad, featuring (once again) cars from Lincoln's past, as well as certain bits of Americana usually reserved for a Levi's ad. The video concluded with Lincoln reintroducing itself to the world, accompanied by a new name: The Lincoln Motor Company.
The video is likely to be the first of many in a large advertising blitz by the automaker, in concert with the rolling-out of the new MKZ. The sedan was the only new vehicle featured in the video, and Lincoln is betting heavily on this "reinvention" to bring customers in to see its new sedan. We want to know what's next. Scroll down to watch the video.

Trump did talk to Bill Ford, but the Kentucky plant was never moving to Mexico

President-elect Donald J. Trump has been butting heads with Ford for a while now. A lot of it seems to stem from misunderstanding or misrepresenting facts about how the automaker currently does business and its plans for the future. After a sit-down with executive chairman Bill Ford Jr., the misunderstandings continue, but Trump has apparently convinced the company to make some changes. During his campaign, Trump claimed that Ford was going to fire US workers and move manufacturing to Mexico. That wasn't the case – yes, Ford planned to transfer Focus and C-Max production from Wayne, Michigan, to Cuautitlan, Mexico, but no, that wouldn't mean anyone losing their job. The Wayne plant will continue to operate, and likely busier than before, as it will be the home of the new Bronco and Ranger. So Ford CEO Mark Fields responded with the facts, and then chairman Bill Ford Jr. sat down with Trump over the summer. Things apparently weren't resolved to Trump's satisfaction, so he and Bill Ford spoke on the phone yesterday as he claims in this tweet: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Let's pick that apart. First off, it's not a Lincoln plant, per se – the Louisville Assembly Plant currently builds the Ford Escape and Lincoln MKC, two small crossovers that share a platform. Ford was considering moving MKC production out of Kentucky to Mexico, but it would not have resulted in many lost jobs if any – the union had already agreed to moving the MKC in 2015 negotiations, and taking production of the slow-selling Lincoln out of the plant would open up capacity for more Fords. Be that as it may, Ford has decided not to move MKC production out of the plant, either for political reasons of placation or because it didn't make the greatest deal of business sense, maybe a combination of the two. That means Trump isn't really saving any American jobs in the short term. If anything, this move could keep Ford supply-constrained and result in reduced sales, which in turn brings the company less money and affects the bottom line and all employees. But that's speculation, so we won't tweet it. There is of course the possibility that Ford will be convinced, either by sheer will or by a more attractive trade situation, to invest in increased US production, which could bear fruit later on. We are told by Ford that the two men did in fact speak yesterday.