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2018 Lincoln Navigator ad has more weird Matthew McConaughey

Now that new 2018 Lincoln Navigators are on their way to dealers, it's once again time for Matthew McConaughey to be weird behind the wheel in a new commercial. Things start out normally enough with the actor sitting in the SUV at a railroad crossing. But don't worry, it gets strange soon enough because for the rest of the commercial, McConaughey just drums on the Lincoln's steering wheel, a bit like in that disconcerting lunch scene in The Wolf of Wall Street. And the whole time, the actor doesn't say a word. He just drums along to the train and the crossing bells. Then he drives away. And that's it. It's just McConaughey drumming. The ad actually doesn't even show much of the Navigator, and obviously there isn't a word said about it. The most you might be able to learn about the Navigator from this commercial is that it's an SUV, it has an interior that has chrome and leather, and it has those "piano key" buttons for the shifter. We get that the first McConaughey commercials went viral and were frequently parodied for how bizarre they were, and the last Continental ad was also pretty off-the-wall. That was all good for getting attention from younger buyers, but we wonder if these ads are losing their punch and effectiveness. And if they have, then this ad doesn't do anything else to give buyers a sense of what the Navigator is. That's a shame, because the newest Navigator has a lot going for it. Instead, we get McConaughey drumming. Enjoy. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Celebrities Marketing/Advertising Lincoln SUV Luxury Videos lincoln navigator

2017 Ford Super Duty trucks recalled because the fuel tank could fall off

Bad news from Dearborn. Ford just announced a pair of recalls, including a particularly worrying flaw in the new F-Series Super Duty. According to Ford's official announcement, there are roughly 8,000 of its big trucks on the roads with a missing reinforcement bracket – if it's not there, the fuel tank could separate from the frame. Yes, Ford is basically saying the fuel tank could fall out. We don't need to explain why this would be a very bad thing. Fortunately, no owners have experienced said bad things – Ford claims it's unaware of any fires, injuries, or accidents resulting from the flaws. The Kentucky Truck Plant built the affected pickups between August 10 and September 17. The bulk of the vehicles are in the US – 7,103, to be precise. Another 964 are cruising around the frozen Canadian tundra, while two more are in "federalized territories." The other recall is smaller, but reaches across a broad swath of the Blue Oval's family vehicles. Ford says there are 1,352 Taurus sedans, Flex crossovers, Explorer SUVs – including the Police Interceptor Utility variant – and Lincoln MKTs equipped with the company's 3.5-liter EcoBoost V6 that could catch fire. In this case, the danger isn't a detached fuel tank, but an "improperly brazed turbocharger oil supply tube" that could leak and spill engine oil on the turbocharger. Again, Ford isn't aware of any fires, accidents, or injuries due to the flaw. Here's the breakdown of manufacturer dates and location: 2016 Ford Taurus vehicles built at Chicago Assembly Plant, Oct. 18, 2016 to Nov. 2, 2016 2016-17 Ford Flex vehicles built at Oakville Assembly Plant, Oct. 18, 2016 to Nov. 10, 2016 2017 Ford Explorer vehicles built at Chicago Assembly Plant, Oct. 15, 2016 to Nov. 12, 2016 2017 Ford Police Interceptor Utility vehicles built at Chicago Assembly Plant on Nov. 2, 2016 2016-17 Lincoln MKT vehicles built at Oakville Assembly Plant, Oct. 18, 2016 to Nov. 10, 2016 As with the Super Duty recall, most of the affected cars, crossovers, and SUVs are in the US market. There are 126 units in Canada and six in the same "federalized territories" mentioned above. In the case of both recalls, dealers will inspect the affected parts and replace or add them as necessary. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lincoln taps Serena Williams to pitch all-new Navigator

Lincoln is turning to a new star to help it pitch the hot-selling Navigator SUV alongside Matthew McConaughey: Tennis megastar and businesswoman Serena Williams. She'll help pitch the Navigator in a social media campaign that launched Thursday. Lincoln released four short spots that will appear on Lincoln and Williams' social channels. In one, the longest at 41 seconds, Williams recalls buying her first Navigator as a teen and says she's come full circle as a mother. She dubbed the vehicle "Ginger." "Ginger was all white, she had 22s and she had rims," she says in the spot. "I felt like, you know, I was kind of balling in a way. It was like my first huge purchase." Another shows Williams talking on a tennis court about being a mother and how the vehicle functions as a kind of bedroom for her daughter, Olympia, who was born last September. "For me that's what's most important." Like the McConaughey spots before them, the new spots hew to the Lincoln script of mostly not focusing on the vehicle but rather on experiences. (Williams' experiences seem a lot less ethereal than McConaughey's.) View 4 Photos Williams is known for her tennis exploits, having won a record 23 Grand Slam singles titles and four Olympic gold medals. She has fashion deals with Puma and Home Shopping Network and launched her own fashion brand called Aneres. And she operates the Serena Williams Fund to emphasize education and help victims of gun and domestic violence, plus the Williams Sisters Fund, which she launched in 2016 with her sister, Venus. Serena Williams is also a member of the Oath Board of Advisors. Oath is the parent company of Autoblog. "Serena is an amazing athlete who has won 23 Grand Slams, but she also has a family, she has her own clothing line, she sits on major boards, she's philanthropic — she has all these competing demands on her time," Lincoln Group Marketing Manager John Emmert said in a statement. "We know that time is our Navigator client's ultimate luxury as they balance everything in their busy lives, and Serena exemplifies that balance with poise and grace." It's not the first time Williams has endorsed an automotive brand, notes AdAge. Mini featured the tennis star in a Super Bowl ad in 2016. The Navigator is all-new for 2018. It won North American Truck of the Year last month at the Detroit Auto Show. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.