1997 Lincoln Mark Viii Lsc Sedan 2-door 4.6l on 2040-cars

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Ford extends shutdown, Stellantis confirms layoffs due to chip shortage

Ford and Stellantis this week announced new production cuts due to the global semiconductor shortage, with popular models including the Ford F-150 and Jeep Grand Cherokee facing cuts. Stellantis plans to temporarily lay off workers at one facility as production is curtailed.  According to Automotive News, Ford is extending shutdowns at some of its North American facilities into May. The Blue Oval has been forced to reduce or idle production of both its redesigned F-150 pickup and the popular Explorer due to the chip shortage. The Mustang, Transit, Edge, Lincoln Nautilus and Aviator will also continue to be affected. Stellantis is planning to temporarily lay off workers at a Jeep plant in Detroit during April and May due to a shortage of semiconductor chips. The company will cut two work crews at its Jefferson North plant in Detroit for three weeks starting April 26, then call them back and lay off a third crew from May 17 through the week of May 31, according to a schedule obtained by Bloomberg News. The plant on Detroit’s east side normally operates two shifts with three work crews six days a week to keep it running 20 hours a day. “Stellantis continues to work closely with our suppliers to mitigate the manufacturing impacts caused by the various supply chain issues facing our industry,” company spokeswoman Jodi Tinson said in a statement. “Due to the unprecedented global microchip shortage, Jefferson North will adjust its production schedule through the end of May.” Jefferson North employs about 4,800 hourly workers and makes the Jeep Grand Cherokee, the top-selling Jeep model last year, and the Dodge Durango SUV. A redesigned version of the Grand Cherokee is scheduled to start production in August, according to researcher AutoForecast Solutions. This article contains reporting from Bloomberg. Plants/Manufacturing Ford Jeep Lincoln Technology chip shortage

Ford recalls 2020-21 Explorer and Lincoln Aviator, 2021 E-Series

Ford announced safety recalls for the 2020-2021 Explorer and Lincoln Aviator along with the 2021 E-Series early Monday. The recalls address entirely different issues.  In the case of the 2020-2021 Ford Explorer and Lincoln Aviator, that issue is motor mount hardware. Specifically, the fasteners that secure the passenger-side motor mount may back out. In Ford's words, this can result in a "loss of power," which is the entirely predictable result of an engine parting ways with the vehicle it powers.  As alarming as that may sound, owners should not have to worry about anything extreme, as the passenger side mount is only one of multiple, and Ford says it is not aware of any incidents that have occurred with vehicles in customer hands. Ford says it impacts only about 1400 examples of the Explorer and Aviator in the States (plus two in Mexico and 65 in Canada) that were built at Chicago Assembly Plant between July 28 and 30, 2020. Ford is in the process of alerting its owners to the recall, and those with affected models will have their mount hardware replaced by their local Ford dealerships free of charge.  The 2021 E-Series is being recalled for a potential heat management issue resulting from improperly aligned thermal insulation on the underside of its engine cover. In vehicles where this insulation was not properly installed so that it reaches all the way to the edges of the cover, the resulting heat bleed can cause high in-cabin surface temperatures, and direct contact them could result in burns.  This is the larger of the two recalls, as Ford says it covers nearly 33,000 examples sold in the United States and Canada. Fortunately, as with the above issue, Ford says it has not been made aware of any customer incidents. Ford says the remedy is a set of insulation patches for the exposed areas.  Related Video:

Lincoln to adopt Mini-like personalization strategy?

There's no single silver bullet that will cure all that ails the Lincoln brand, and Ford knows that just as surely as we do. Coming out with exciting new models like the well-received MKC crossover counts as several steps in the right direction, assuming of course that the production version is as appealing as the concept just shown at the 2013 Detroit Auto Show, but more is needed. According to Jim Farley, executive vice president of Lincoln, one more trick may be "mass customization."
Put another way, Lincoln is considering ways to allow buyers to customize their new vehicles right off the showroom floor, similar to how things are done at Mini, and, to a lesser extent, Scion, where Farley previously served as corporate manager. Imagine, for instance, ordering a new MKC with a large Lincoln insignia embossed into the leather seatbacks, according to Automotive News.
While we're not so sure anybody is all that interested in paying extra for more Lincoln logos, it's a strategy that has proven rather fruitful at Mini. Only time will tell if Ford's erstwhile luxury division will once again be seen as something truly worth reaching for, and if customers are willing to pay a further premium for customization.