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Lincoln debuts MKC ads starring Matthew McConaughey

Lincoln is making the decisive commitment that it wants to improve its brand perception going forward. It can't be cheap to hire A-list talent like Academy Award-winning actor Matthew McConaughey and director Nicolas Winding Refn, best known for Drive, for its new ad campaign for the 2015 MKC crossover, but the company is showing that it's serious about the new vehicle and its future. The first three of these five commercials are just hitting YouTube, and they begin airing on television on September 6.
The Live in Your Moment campaign is all about Lincoln trying to sell not just the MKC to customers but also explain the brand's philosophy. It's one of the oldest luxury automakers around, but hasn't exactly had a glorious history, especially recently. Based on these first ads, we can see that there's a definite focus on philosophizing rather than focusing on the crossover. At times, McConaughey seems just a mustache and a mangled beer can away from reprising his role from True Detective.
The first ad (above) is simply titled Intro and sets the mood and concept for the whole campaign. Bull has McConaughey talking to a longhorn in the middle of a road, and I Just Like It has him explaining his affinity for the brand. Lincoln's full release is available below, and you can view the other ads by flipping through the playlist in the video player above.

Ed Welburn retires, Tesla offered nuclear plant in France, and more | Autoblog Minute

Greg Migliore recaps the week in automotive news, including a look at GM design chief Ed Welburn's retirement, the French wooing of Tesla, and more. GM Lincoln Tesla Autoblog Minute Videos Original Video lincoln motor company

Ford recalls 2020-21 Explorer and Lincoln Aviator, 2021 E-Series

Ford announced safety recalls for the 2020-2021 Explorer and Lincoln Aviator along with the 2021 E-Series early Monday. The recalls address entirely different issues.  In the case of the 2020-2021 Ford Explorer and Lincoln Aviator, that issue is motor mount hardware. Specifically, the fasteners that secure the passenger-side motor mount may back out. In Ford's words, this can result in a "loss of power," which is the entirely predictable result of an engine parting ways with the vehicle it powers.  As alarming as that may sound, owners should not have to worry about anything extreme, as the passenger side mount is only one of multiple, and Ford says it is not aware of any incidents that have occurred with vehicles in customer hands. Ford says it impacts only about 1400 examples of the Explorer and Aviator in the States (plus two in Mexico and 65 in Canada) that were built at Chicago Assembly Plant between July 28 and 30, 2020. Ford is in the process of alerting its owners to the recall, and those with affected models will have their mount hardware replaced by their local Ford dealerships free of charge.  The 2021 E-Series is being recalled for a potential heat management issue resulting from improperly aligned thermal insulation on the underside of its engine cover. In vehicles where this insulation was not properly installed so that it reaches all the way to the edges of the cover, the resulting heat bleed can cause high in-cabin surface temperatures, and direct contact them could result in burns.  This is the larger of the two recalls, as Ford says it covers nearly 33,000 examples sold in the United States and Canada. Fortunately, as with the above issue, Ford says it has not been made aware of any customer incidents. Ford says the remedy is a set of insulation patches for the exposed areas.  Related Video: